Microsoft shares data on Windows 8 and Windows Phone app activity

Microsoft shares data on Windows 8 and Windows Phone app activity
In a recent blog post, the Windows team provided some details about download activity in the Windows Store, and the Windows Phone Store as part of an effort to drive interest by developers to build universal apps using Visual Studio.

Not surprisingly, games are the number one category of apps downloaded from both venues, with Windows grabbing nearly 40% of the download activity and Windows Phone taking just shy of 35%.

For Windows Phone, productivity apps manage a respectable 20%, followed by music, video, other entertainment and social apps. While games rule the download categories as a whole for Windows and Windows Phone, the highest levels of incremental download activity change the landscape a little bit.

Social takes the top area for incremental downloads on Windows, and games remain at the top for Windows Phone, but social and photos take a close second, which may help developers identify opportunities with their own programs.

When it comes to market opportunity, the United States is the largest identifiable market, but for Windows Phone, the largest market category is actually “other,” followed by the US, China, and India. When it comes to language preferences, English is the dominant language for Windows Phone users, and is about 25% for Windows, followed by Mandarin.

As for where the money goes with all these apps, the trend is pointing towards in-app purchases across the board, but particularly in Windows Phone, outshining paid-app activity by nearly two-to-one. The main in-app purchase category for Windows and Windows Phone is what you might expect, games.

Finally, for Windows Phone, the majority of all downloads, a full two-thirds, are going to “low memory” devices, meaning 512MB of memory for Windows Phone 8 (256MB for WP7). Because the activity is so strong on lower memory phones, Microsoft recommends that apps be optimized for such devices and if that is not possible, the company recommends actually creating a different version of the app with lower memory requirements.

What does this mean to you the user? Well it gives you a look at how developers may be viewing the world of Windows and Windows Phone from an opportunity perspective as they write and maintain their apps.


sources: Windows Blog via Neowin

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39 Comments

1. LeBrownJames

Posts: 201; Member since: Mar 17, 2014

Windows phone apps still way behind Android apps, IOS.

2. colinkiama

Posts: 60; Member since: Nov 23, 2013

And.... Which means...

3. -box-

Posts: 3991; Member since: Jan 04, 2012

WPs don't need as many apps since they have an excellent native browser, and, minus Flash, acts just like the desktop version, so there isn't a need for every. single. website. to have its own app just to be navigable, as in the case with IOS, blackberry, and to a lesser extent (depending on browser and phone), android. Why download an app to post photos to, say, facebook, instagram, or Flickr when the website works better and is more frequently up-to-date? Why download yet another ringtone or wallpaper app when one can just download the tunes or images straight up? Why download an app that's popular for a few days until the next "hot app" comes along that typically emulates what a web page or existing, better app already does? The "app gap" is a lame, old, dead, joke. Leave it rest.

4. LeBrownJames

Posts: 201; Member since: Mar 17, 2014

You have a point there. But at this age people are just going crazy about apps, even the useless ones. I love Windows phone OS but the sad reality is most people opt to stick to Android and/or IOS because of those apps.

8. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I'd have to disagree with you about people being so obsessed with apps... No, it's not true that the majority are... Lets see, how old are you? 15-20 21-25 25-30 Or 30 and up?..... Which group do you fall in.

41. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

He falls between 0-10

10. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I can't say agree with that either.... WP does need more official apps, and telling people to use the website isn't a good argument... ............ The fact is that iDroid DOES have a much better selection of apps than WP. It's also true that for the average user, which is well over 90% of people, WP has the apps they need, and want... ............ What's really important for some people to understand is that the WP store isn't stagnant, and while good enough, it's getting better every day... This platform is a strong alternative to iDroid in its current state...

11. sgodsell

Posts: 6656; Member since: Mar 16, 2013

You have a lot to learn about browsers. First of all IE 10 for WP 8 and IE 11 for WP 8.1 are the least compliant html5 browsers on the market, this includes the latest version of IE. With WP its not like you have a huge selection of browsers to choose from. Still no Firefox.

12. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Have you used IE11 on WP8.1 and seen the difference between it and IE10 in WP8.0?...... Setting all biase aside,, IE11 is flawless as far rendering pages, file up loading, and down loading, and video playback,,, IE11 has been flawless these past five weeks I've been using 8.1... Everything works perfectly.. ........... I could care less about some compliance benchmarking...

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Seriously, if you look at the reality of web technologies, those benchmarks show which browsers support the most HTML5 standards, which all aren't even being used by current websites yet.. Sure other browsers are "future proof" but who really plans on using the same version browser for years??... It just doesn't matter at this point, and its not a realistic way of judging how good a browser works in current every day real world usage.... .......... Whatever MS did they optimized IE11 to work great with most sites in 2014, not in 2018.. And, that's a pretty smart use of resources in my opinion.... We need to get out of that "the higher the number the better" childish state of mind, and attitude...

25. xoxoGeorges

Posts: 209; Member since: Jul 11, 2013

Let's not forget you can pin websites to start and some of them can even give you notifications.

32. great

Posts: 85; Member since: Jan 21, 2013

lot of wp articles today.....i smell BS !

33. great

Posts: 85; Member since: Jan 21, 2013

"Windows phone apps still way behind Android apps, IOS." soooooo ?

5. Liveitup

Posts: 1798; Member since: Jan 07, 2014

I think within the tech community you'd find that I think for general consumers they never tried the OS but as its gains traction more people will get their hands on more devices. People like this kid also helps. I think within the tech community you'd find that I think for general consumers they never tried the OS but as its gains traction more people will get their hands on more devices. People like this kid also helps. I think within the tech community you'd find that I think for general consumers they never tried the OS but as its gains traction more people will get their hands on more devices. People like this kid also helps. I think within the tech community you'd find that I think for general consumers they never tried the OS but as its gains traction more people will get their hands on more devices. People like this kid also helps. http://wmpoweruser.com/young-winphan-explains-why-he-loves-windows-phone-8-1/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+WmPowerUser+%28WMPowerUser%29

7. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Why would Wp slowdown when its still is not a full fledged OS… You can't run more than 7apps on Wp W8 needs lots of Ram and Cou just like Android OSX is light platform which does not require power like Android and W8

9. Crispin_Gatieza

Posts: 3067; Member since: Jan 23, 2014

Pass the Dutchie young man, you make no sense whatsoever.

17. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Lol!... Right, I need some of that stuff... Must be killer stuff..

20. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Sup Arte?

31. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Sup NokiaFTW I'm cool bro

26. xoxoGeorges

Posts: 209; Member since: Jul 11, 2013

The child spitting gibberish again

6. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Using third party browser app " browser" by eyacker.com for some reason it posted my comment multiple times.

14. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

I came to know that you cant reply at PA using IE. To compensate that you use @s....

21. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

You CAN reply on PA via IE on WP. I'm doing it right now. You can do it by going into the mobile version. Don't spread BS if you don't know a thing.

30. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

So you have to go to mobile version to actually reply Lmao

42. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Still runs smoother than Chrome on Android phones.

36. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

YOU DON'T HAVE TO USE THE MOBILE VERSION! .............. I'm using the desktop version on IE11 on WP8.1 right now!.. It works just fine.. You can comment, reply and report pathetic trolls right on the desktop version.... Tip, where the reply button is just press, and hold it for on second, and there you go.. Who cares?... I'm not sure if this worked in 8.0, but it works all day in WP8.1... Try it out!.. .............. There's nothing that IE11 can't do that iDroid browsers can.. That's resolved... NEXT!

37. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

See!!!! It works in desktop mode!!!... Don't feed the Trolls.. Just ignore them!! Here's a few screen shots... ................................ WP is Awesome... Lol!!

38. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

24. sip1995

Posts: 1771; Member since: Feb 07, 2014

Blah blah blah and yes you're a HATER.

29. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Blah blah blah and yes you're JEALOUS

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