Microsoft's popularity rises among younger generation

YouGov constantly monitors something called a BrandIndex. This sort of survey interviews thousands of consumers every day to track how popular a brand is not just over long periods of time but over weeks and days as well. The company's new numbers show popularity for Microsoft has reached a two year high. This is especially true for consumers between the ages of 18 and 35. This age group has scored the tech giant a 44. The next highest age group gave Microsoft a 39. A score of 44 is worlds away from this time last year, where the company had fallen just below 35. The fondness of Microsoft in this age range may seem to be the opposite of what many may think. When people think of the younger generation, they mostly think of iPads and iPhones and other more trendy brands. The numbers here show an increasing number of young people are learning to appreciate the software and devices Microsoft is bringing to the table.
Why are younger people warming up to Microsoft?
Finally, you have to look at what this age group is doing. The first half includes a lot of college students. This means people are using technology. They are using Word, Powerpoint, OneNote, and Excel. Their work is being stored and shared via the cloud. Whether you are in the classroom, or a virtual classroom this applies across the board. Sure, there are other suites that compete such as Google Docs, but the numbers show most schools use Office 365. Many colleges provide this free of charge to the students and this means these younger people are using Microsoft software daily. The second half is entering the workforce and they are using computers. The majority of them are using Windows and other Microsoft software every day on the job. The older generations may not have had these experiences in the past and so they are less likely to embrace it. But Microsoft has improved Windows as well as its other programs and the people who are using it day in and day out are responding positively. Overall, it is probably the huge push across platforms that is giving the company a boost. Consumers like when their stuff works no matter what they are using and most do not like the turf battles that sometimes occur in different ecosystems. This makes Microsoft a very friendly company.
source: YouGov