Microsoft believes the smartphone battle has just begun

Microsoft believes the smartphone battle has just begun
Eric Savitz, from Forbes, had the opportunity to sit down and talk with Microsoft Chief Research and Strategy Officer, Craig Mundie, about Microsoft’s mobile strategy. Mundie firmly believes that the competition between smartphones is just beginning, particularly when viewed from a global perspective.

Mundie admits that in the mid-2000s Microsoft may have “taken their eye off the ball” in regards to mobile devices while it worked on security challenges and development cycles of its mainline products. He says that left a big opportunity for Apple to move in and capitalize on the market, but moving forward, Microsoft definitely believes mobile computing is an essential component to its future success.

Mundie states that the global penetration for smartphones is only 2% and the replacement cycle on smart phones is 1.5 to 2 years. The ability to spread into the rest of the global market coupled with the fairly quick recovery rate, when compared to PCs, makes him believe that the smartphone battle is just beginning.

He compares the current smartphone OS distribution models to the 3 models that occurred in the PC market. Apple obviously playing the role of Apple, Android taking the place of open-sourced Unix and Linux, and Microsoft using the managed model it used with PCs.

He says the key to success in the long run is brining different technology categories together and having them work in harmony. He believes Microsoft has the edge when it comes to bringing PCs, phones, tablets, TVs. and gaming consoles together in the cloud.

source: Forbes



1. redmd

Posts: 1926; Member since: Oct 26, 2011

the smartphone battle has just begun. lol where have you been Microsoft?

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

Exactly...if they it just begun....they already lost.

36. sdsfnehddfgsdfsd

Posts: 8; Member since: Nov 23, 2011

i have needs 4 things to move forward.... . . . .. background wallpaper on menu. .. mp3 as ringtones .. flash in internet explorer .. more colors to choose from, for tiles

52. GJanee

Posts: 214; Member since: Jun 29, 2011

wallpaper in menu = useless, you won't see it because of the tiles, and you can't read the text in the menu because of it. mp3 as ringtones = already available with mango, maybe read more about it flash = useless, flash is dead, especially for mobile phones, html 5 is the way from now on more colors for the tiles = the only point where you can be agreed on. :D

42. rendHELL

Posts: 304; Member since: Nov 09, 2011

we dont know yet... maybe they are packing something under... who knows what they will do.... maybe somthing big....

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"...where have you been Microsoft?" Apparently doing large quantities of controlled substances. They all seem to be operating under serious delusions. 100 million WP7 handsets in 2012.... Yeah, right.

16. Lucas777

Posts: 2137; Member since: Jan 06, 2011

hey thats what verizon said to the origional iphone and look at where we are now... we have android, ios, wp7, blackberry (sadly), and all sorts of things all because people set high goals...

3. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Haha come on, no one wants a phone with no appeal. Thats like apple saying, yes after 3-4 years we finally give background wallpapers but the icons cant be move out of the way of the picture and the icons block the image to where you can only see it everytime go to unlock the phone. Even hardcore xbox fans i know call it a complete joke.

4. ZEUS.the.thunder.god unregistered

well, i think lets give `em a shot

5. bolaG

Posts: 468; Member since: Aug 15, 2011

I agree; MS cloud is much richer than adroid, apple, or RIM.


Posts: 701; Member since: Jun 07, 2011

actions speak louder than words...

33. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Yeah. In this circumstance, sales talk and bullsh*t walks.... They have a ways to go to get to 100 million WP7/7.5/8 handset sales in 2012.

7. hawk62

Posts: 320; Member since: Nov 21, 2009

The game is far from over. With how much more phones are doing and the need/want to connect all your devices, MS has a chance. You have blackberry falling off a cliff. Apple has a complete epic fail in ios 5. and android is crap. MS has an uphill battle but they have maybe the greatest phone maker with them now.

9. mozes316

Posts: 144; Member since: Sep 30, 2011

iOS has some bugs to be worked out but it's far from a complete fail and I won't even acknowledge the "Android is crap" statement...

12. DroogV59

Posts: 37; Member since: Jun 02, 2011

ummnh, you just did.

25. mozes316

Posts: 144; Member since: Sep 30, 2011

O.o You\'re so clever...

24. jldleo

Posts: 38; Member since: Aug 09, 2011

You shouldn't drink anymore eggnog. Your comment suggest that you are either drunk or just plain dumb.

34. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"MS has an uphill battle..." I didn't know the MS crew were into rock climbing. Are they doing it without all of the safety harness thingys?

37. taco50

Posts: 5506; Member since: Oct 08, 2009

Weird you're a confused fanboy. What phone do you use

50. hepresearch unregistered

... and apparently our good friend taco here is not actually a fanboy... nope... well, okay, even if he is a fanboy, we do know for sure that he is not confused... he certainly is solid about towing-the-line for Apple... =8-P

8. mozes316

Posts: 144; Member since: Sep 30, 2011

And like always... Microsoft is late... lol

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

uhh.. i think he got it backwards... Apple is playing apple, but MS is playing unix, and Android is the mass adoption platform that windows PC is.

13. networkdood

Posts: 6330; Member since: Mar 31, 2010


14. som

Posts: 768; Member since: Nov 10, 2009

It is a beginning for WP7 since WP6.5 was a failure.

15. Commentator

Posts: 3722; Member since: Aug 16, 2011

WP in general. I don't think they're going to be using "7" for much longer. Mango is 7.5 and Apollo is rumored to be WP8.

17. networkdood

Posts: 6330; Member since: Mar 31, 2010

I loved by TILT I WP 6.5 phone....but , yeah, things are more advanced now.

18. agamhonda

Posts: 14; Member since: Oct 11, 2011

Lets see WP bought Skype. It is now available on Facebook, which is the number one social networking site. The next generation of WP will have Front facing cameras. I am sure WP Apollo will allow you to do face time and facebook video chat (skype). This is just starters... there is more to come with Nokia gets started

19. Carlitos

Posts: 664; Member since: Oct 23, 2011

Battle has already begin, MS is just a little late. Your Welcomed to join.

20. dunyfunny

Posts: 20; Member since: Nov 05, 2011

hahaha. someone should say to this guy that information "smartphones have almost 50% of total cell industry!

21. ghost_uwi

Posts: 47; Member since: Nov 05, 2010

Your a little late..... not a lot just a little.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.