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Microsoft believes the smartphone battle has just begun

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Microsoft believes the smartphone battle has just begun
Eric Savitz, from Forbes, had the opportunity to sit down and talk with Microsoft Chief Research and Strategy Officer, Craig Mundie, about Microsoft’s mobile strategy. Mundie firmly believes that the competition between smartphones is just beginning, particularly when viewed from a global perspective.

Mundie admits that in the mid-2000s Microsoft may have “taken their eye off the ball” in regards to mobile devices while it worked on security challenges and development cycles of its mainline products. He says that left a big opportunity for Apple to move in and capitalize on the market, but moving forward, Microsoft definitely believes mobile computing is an essential component to its future success.

Mundie states that the global penetration for smartphones is only 2% and the replacement cycle on smart phones is 1.5 to 2 years. The ability to spread into the rest of the global market coupled with the fairly quick recovery rate, when compared to PCs, makes him believe that the smartphone battle is just beginning.

He compares the current smartphone OS distribution models to the 3 models that occurred in the PC market. Apple obviously playing the role of Apple, Android taking the place of open-sourced Unix and Linux, and Microsoft using the managed model it used with PCs.

He says the key to success in the long run is brining different technology categories together and having them work in harmony. He believes Microsoft has the edge when it comes to bringing PCs, phones, tablets, TVs. and gaming consoles together in the cloud.

source: Forbes

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posted on 23 Nov 2011, 16:52 16

1. redmd (Posts: 1355; Member since: 26 Oct 2011)

the smartphone battle has just begun. lol where have you been Microsoft?

posted on 23 Nov 2011, 18:25 1

11. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Exactly...if they it just begun....they already lost.

posted on 24 Nov 2011, 01:35 1

36. sdsfnehddfgsdfsd (Posts: 8; Member since: 23 Nov 2011)

i have wp7....it needs 4 things to move forward....


background wallpaper on menu.
mp3 as ringtones
flash in internet explorer
more colors to choose from, for tiles

posted on 27 Nov 2011, 05:42

52. GJanee (Posts: 214; Member since: 29 Jun 2011)

wallpaper in menu = useless, you won't see it because of the tiles, and you can't read the text in the menu because of it.
mp3 as ringtones = already available with mango, maybe read more about it
flash = useless, flash is dead, especially for mobile phones, html 5 is the way from now on
more colors for the tiles = the only point where you can be agreed on. :D

posted on 24 Nov 2011, 07:48

42. rendHELL (Posts: 304; Member since: 09 Nov 2011)

we dont know yet... maybe they are packing something under... who knows what they will do.... maybe somthing big....

posted on 23 Nov 2011, 17:09 10

2. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

"...where have you been Microsoft?"

Apparently doing large quantities of controlled substances. They all seem to be operating under serious delusions. 100 million WP7 handsets in 2012.... Yeah, right.

posted on 23 Nov 2011, 19:31 2

16. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

hey thats what verizon said to the origional iphone and look at where we are now... we have android, ios, wp7, blackberry (sadly), and all sorts of things all because people set high goals...

posted on 23 Nov 2011, 17:29 4

3. theBankRobber (Posts: 682; Member since: 22 Sep 2011)

Haha come on, no one wants a phone with no appeal. Thats like apple saying, yes after 3-4 years we finally give background wallpapers but the icons cant be move out of the way of the picture and the icons block the image to where you can only see it everytime go to unlock the phone. Even hardcore xbox fans i know call it a complete joke.

posted on 23 Nov 2011, 17:37 2

4. ZEUS.the.thunder.god (unregistered)

well, i think lets give `em a shot

posted on 23 Nov 2011, 17:39 3

5. bolaG (Posts: 468; Member since: 15 Aug 2011)

I agree; MS cloud is much richer than adroid, apple, or RIM.

posted on 23 Nov 2011, 17:42 3

6. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)

actions speak louder than words...

posted on 24 Nov 2011, 00:23

33. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

Yeah. In this circumstance, sales talk and bullsh*t walks.... They have a ways to go to get to 100 million WP7/7.5/8 handset sales in 2012.

posted on 23 Nov 2011, 17:47 1

7. hawk62 (Posts: 320; Member since: 21 Nov 2009)

The game is far from over. With how much more phones are doing and the need/want to connect all your devices, MS has a chance. You have blackberry falling off a cliff. Apple has a complete epic fail in ios 5. and android is crap. MS has an uphill battle but they have maybe the greatest phone maker with them now.

posted on 23 Nov 2011, 17:53 7

9. mozes316 (Posts: 142; Member since: 30 Sep 2011)

iOS has some bugs to be worked out but it's far from a complete fail and I won't even acknowledge the "Android is crap" statement...

posted on 23 Nov 2011, 18:39 1

12. DroogV59 (Posts: 37; Member since: 02 Jun 2011)

ummnh, you just did.

posted on 23 Nov 2011, 21:37 2

25. mozes316 (Posts: 142; Member since: 30 Sep 2011)

O.o You\'re so clever...

posted on 23 Nov 2011, 21:00 1

24. jldleo (Posts: 38; Member since: 09 Aug 2011)

You shouldn't drink anymore eggnog. Your comment suggest that you are either drunk or just plain dumb.

posted on 24 Nov 2011, 00:25

34. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

"MS has an uphill battle..."

I didn't know the MS crew were into rock climbing. Are they doing it without all of the safety harness thingys?

posted on 24 Nov 2011, 01:43 4

37. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Weird you're a confused fanboy. What phone do you use

posted on 24 Nov 2011, 20:34 1

50. hepresearch (unregistered)

... and apparently our good friend taco here is not actually a fanboy... nope... well, okay, even if he is a fanboy, we do know for sure that he is not confused... he certainly is solid about towing-the-line for Apple...


posted on 23 Nov 2011, 17:50 2

8. mozes316 (Posts: 142; Member since: 30 Sep 2011)

And like always... Microsoft is late... lol

posted on 23 Nov 2011, 18:11 3

10. remixfa (Posts: 14604; Member since: 19 Dec 2008)

uhh.. i think he got it backwards... Apple is playing apple, but MS is playing unix, and Android is the mass adoption platform that windows PC is.

posted on 23 Nov 2011, 18:43 2

13. networkdood (Posts: 6330; Member since: 31 Mar 2010)


posted on 23 Nov 2011, 18:51

14. som (Posts: 768; Member since: 10 Nov 2009)

It is a beginning for WP7 since WP6.5 was a failure.

posted on 23 Nov 2011, 19:13

15. Commentator (Posts: 3722; Member since: 16 Aug 2011)

WP in general. I don't think they're going to be using "7" for much longer. Mango is 7.5 and Apollo is rumored to be WP8.

posted on 23 Nov 2011, 19:46 1

17. networkdood (Posts: 6330; Member since: 31 Mar 2010)

I loved by TILT I WP 6.5 phone....but , yeah, things are more advanced now.

posted on 23 Nov 2011, 19:55 1

18. agamhonda (Posts: 14; Member since: 11 Oct 2011)

Lets see WP bought Skype. It is now available on Facebook, which is the number one social networking site. The next generation of WP will have Front facing cameras. I am sure WP Apollo will allow you to do face time and facebook video chat (skype). This is just starters... there is more to come with Nokia gets started

posted on 23 Nov 2011, 20:03 2

19. Carlitos (Posts: 554; Member since: 23 Oct 2011)

Battle has already begin, MS is just a little late.

Your Welcomed to join.

posted on 23 Nov 2011, 20:07

20. dunyfunny (Posts: 20; Member since: 05 Nov 2011)

hahaha. someone should say to this guy that information "smartphones have almost 50% of total cell industry!

posted on 23 Nov 2011, 20:35

21. ghost_uwi (Posts: 47; Member since: 05 Nov 2010)

Your a little late..... not a lot just a little.

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