Microsoft CEO gloats that iPad Pro ended up being a whole lot like the Surface line


Apple's CEO Tim Cook and a few other execs down the rank, have repeatedly said they don't plan to introduce touchscreens on their laptops, or produce 2-in-1 hybrids like the Microsoft Surface line. In fact, Tim Cook is on record saying about hybrid devices that can be used both as a laptop and as a tablet that "you can converge a toaster and a refrigerator, but you know those things are not going to be probably be pleasing to the user.

Well, Microsoft's CEO begs to differ, pointing out that Apple actually has a device similar to its Surface concept, and it is called iPad Pro, which Apple now bills as a computer in ads like the one you see below. "I mean, take even Surface. Three years ago, the two-in-one as a form factor was questioned. Does anybody need one? And now guess what, even our competition has decided that it's not a refrigerator and a toaster but it's actually a two-in-one," quips Satya Nadella. 

Well, if you have to tack on a keyboard cover with a stand to a thin device with a touchscreen to make it work like a laptop, you might as well get an ultrabook these days, as they now have similar battery life but are more powerful and offer more storage plus proper keyboards and ports for similar prices, but we digress.

On the topic of phone development, Microsoft's CEO was more obscure:


Thus, it seems that Microsoft is really planning to focus on artificial intelligence, Android or iOS apps, virtual reality and cloud computing, gnawing on the mobile industry from the sides, rather than trying to compete with Apple or Samsung in the phone business with devices directly, which is probably the smarter move at this point.


source: AFR

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23 Comments

1. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Too bad it lacks the functionality of the Surface.

2. DFranch

Posts: 557; Member since: Apr 20, 2012

But at least it cost about as much as the surface.

3. bolosantosi

Posts: 103; Member since: Sep 20, 2016

The iPad Pro is not even worth its price

4. kiko007

Posts: 7518; Member since: Feb 17, 2016

To you it isn't. The people who bought it would beg to differ.....

7. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Worth is subjective, but sales trend is not. Apple has been selling fewer and fewer of their tablets with each release... well actually all tablet brands are progressively seeing fewer and fewer sales. So I guess it would be fair to say that in general, all tablets are not work their price otherwise we wouldn't be seeing this current trend.

8. hemedans

Posts: 759; Member since: Jun 01, 2013

windows tablets and 2 in 1 are growing. last data show windows has 17% marketshare and ipad has 20%. soon windows will surpass ios.

9. miketer

Posts: 531; Member since: Apr 02, 2015

At a certain period of time, people who bought the iPad Pro, didn't have a product like Surface, as an option.

19. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

That's very true. +1000 for you. The fact is, Apple could have had a tablet with Intel hardware running OS X, but instead made the Macbook Air. The Air and Surface are very comparable. It would have been nice is a device like the Surface could have happened in 2010 or closer to it. The market would be quite different. In fact, I think all ARM tablets would have died a horrible death.

20. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You seem top be confused as to the diiferences in "being worth the price" and well if you need to buy it " you have to pay the price". They certainly aren't the same. In my case, I bought an ipad, especially over other options because it was the ebst option. But Apple ever evolved the iPad, just liek they didn't evolve the iPod or the iMac or the Mac pro, or the Macbook. They are stuck in this stupid rut where they make the same product with few costmtic changes. They are worse than car companies. It does not cost millions of dollars to redesign a phoen or tablet liek it does a car. By now the iPad Pro should have been an Intel device, even a bit thicker for active cooling and running OS X. The reason Cook criticized the Surface is because, apple didn't do it first and now they won;'t until Cook leaves, because admitting you're wrong is not one of Apple's strong points. Just like Jobs criticized Microsoft saying they have no taste and have no original ideas, yet every Apple product borne under his reign were copies of an existing product and were not original. Jobs who criticized ohers for not being forward thinking, which at the time was true of many company's, too became guilty of no forward thinking. Dismissing big phones saying no one would buy them. When he saw he was wrong it was too late. Android has 50% of the large phone market and by the time the iPhone grew up, Android has 75% of the large device market. Apple is doomed to fail not because they have had bad ideas, but because when trends change they show an unwillingness to change with it. That is why Microsoft is out of the mobile market and Apple will soon be out too. Apple needs to hurry. The iPod is already basically dead. They've abandoned the iPod Touch, which was once the top portable handheld gaming device, which I love as an uncontracted iPhone, the iPad is losing sales, the Mac sales are up and down, the Mac pro is dead, the AirPort is dead, and the iPhone is slowly dying. Apple car died even before it had a chance to live. What's left? NOTHING> Apple is going to be Sega in 5 years. Making apps for others when they were once the king of hardware. Remember IBM! That is Apple's fate!

21. dazed1

Posts: 805; Member since: Jul 28, 2015

Fast, get ready for defense.

10. piyath

Posts: 2445; Member since: Mar 23, 2012

iPad pro is far far better than Surface when it comes to drawing by the stylus. It's even comparable to professional digital drawing tablets like Wacom cintiq compnion 2 or mobile studio pro. There are hundreds of videos as proof for this fact on YouTube. In a nutshell a small amount of people like convertible tabs but most people prefer refrigerator and toaster. In my opinion surface pro is a messy joke compared to iPad and Mac book pro combined.

13. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

The iPad shouldn't even be compaired to the Surface. Drawings you've seen on Youtube as proof that the iPad stylus is better than the surface? You know you can give an artist a piece of dookie and something to smear it onto, they can make something beautiful. In a nuttshell, the iPad with a "Pro" designation is a messy joke and should not even be compaired with the Surface. The Surface Pro and Macbook Pro are more direct competitors. Your theoretical "iPad and Macbook Pro combined" would be an awesome device. It would be a direct competitor to the Surface. Don't let Tim Cook see your idea, he might steal it and start making the MacbookPad Pro™.

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

That is not true or false. It opinion. The best thing about he Surface Pen for drawing is, it feels like a real pen, it even has an eraser. The tools on X86 apps are better than mobile versions. For example, I use SketchBook pro on both my Surface and iPad pro and its definitely better on the Surface. The pen is subjective. The Pen on the Surface does more!

12. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

The iPad Pro is a great device! It doubles as a vacuum cleaner, because it sucks.

17. kevin91202

Posts: 642; Member since: Jun 08, 2014

"In fact, Tim Cook is on record saying about hybrid devices that can be used both as a laptop and as a tablet that 'you can converge a toaster and a refrigerator, but you know those things are not going to be probably be pleasing to the user.'" Tim Cook is a dimwit. A proper and relevant analogy is an appliance that combines a freezer and a refrigerator, which are actually called refrigerators. And, guess what, everyone has one of those, even Tim Cook!

5. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I think I would rather have the Surface, though, I can't justify any reason to buy a tablet, regardless of the OS installed on it.

23. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I use tablet for its light weight perfect to browsing web, read manga and watch youtube in the bed. Bringing a Surface pro to bed defeat that purposes. Its like bring your notebook to bed. Its heavy and hard to handle. Tablet and Notebook are design to be used differently.

6. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Full desktop OS ftw.

11. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

"In fact, Tim Cook is on record saying about hybrid devices that can be used both as a laptop and as a tablet that "you can converge a toaster and a refrigerator, but you know those things are not going to be probably be pleasing to the user."" Yeah, and he also went on the record arrogantly saying "when you have ipad pro, why would you buy a PC anymore". In case you're not aware of what that means daniel, they literally back pedalled on that claim of "refrigerator toaster"... "Well, if you have to tack on a keyboard cover with a stand to a thin device with a touchscreen to make it work like a laptop, you might as well get an ultrabook " Lol, PA authors have a tendency to become stupidly shortsighted when defending their divine apple. An Ultrabook is only 1/3rd as versatile as what the Surface offers. In layman's terms, let's see you doing this ( http://sck.pm/g9p ), this ( http://sck.pm/Ftj ) or this ( http://sck.pm/yxO ) on an ultrabook.

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Cook should never have criticized the Surface, after making a useless copy of it. It is by far the best Windows Hybrid ever made. Even without a keyboard and a mouse, its way more useful than anything using ARM. The only thing I've ever owned that remotely came close, was the Galaxy Note 12.2. With a mouse and keyboard and MS Office, it was a very productive tablet. But Windows is still the best in this department.

14. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Except it is nothing like the Surface. The iPad is a toy you can use a keyboard with. Theer have always been keyboards for the iPad. To bad iPad's don't work with mice. Samsung tablets work with both keyboards and mice, so that is an edge over the iPad too. While Tim Cook blasted the surface as being a terrible laptop and tablet, the iPad is only good at being a tablet per se. It certainly can replace a laptop for some, but not the vast majority. The Surface doesn't replace either, it is simply both in one device. The fact it runs mobile and X86 apps in one package for a starting price that is less than an iPad pro is awesome.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The biggest thing is ARM vs Intel X86. ARM based apps are ok, but for the real deal you must go X86. I have seen and used some great apps on my iPad. Sketchbook Pro on the iPad is good, but not better than the same app on Windows. The best drawing app on iOS is Paper. I love it and its tools. But the X86 drawing apps are far better and the Surface Pen is better because the tools on X86 are more powerful vs ARM where the tools are kiddish!

22. path45th

Posts: 407; Member since: Sep 11, 2016

For a screen smaller than 10 inches iOS is better. A full OS like Windows on an 9 inch screen requires some good magnifying glasses to be able to see the small letters in menus, etc. A bigger screen Surface is good for work but too big to be portable. The best tablet computer to have, in my opinion, is the 9 inch iPad. Small enough to carry around and easy to see everything plus a lot of functionality thanks to the many apps that are exclusive to the iPad. Microsoft is missing the point as to what a tablet should be. A tablet should be more like a Filofax that could easily give you quick access on the go to the stuff you need most instead of being a fully loaded OS that may be good when you want to do work in your office but not needed on the go.

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