Meet the first Philips-branded smartphone to sport a Quad HD display: I966 Aurora

Meet the first Philips-branded smartphone to sport a Quad HD display: I966 Aurora
Philips smartphones aren’t well known outside of Asia, but that doesn’t mean there are no interesting devices among them. The latest Philips handset, called I966 Aurora, was recently released in China as the company’s first to sport a 1440 x 2560 pixels display. This Quad HD screen measures 5.5-inches, so we’re dealing with a pretty big handset here.

Interestingly, the I966 doesn’t run Android, like most other Philips smartphones. Instead, it’s based on Alibaba’s YunOS (aka Aliyun OS), a new platform developed for China-only devices.

The high-resolution display isn’t the only notable feature of the Philips I966 Aurora. The handset is a true powerhouse, capable of standing next to most other high-end smartphone out there. The I966 is powered by a quad-core 2.5 GHz Snapdragon 801 processor, has 3 GB of RAM, and 32 GB of internal memory. Other features include: fingerprint scanner, 20.7 MP Sony-made rear camera with dual LED flash, 8 MP front-facing camera, LTE, and a 3000 mAh battery.

As you’d imagine, the Philips Aurora is not cheap. It’s currently being sold for around $600 (3,699 Yuan) in China, via one of the country’s largest online retailers. It’s hard to believe that the smartphone will be available outside of China, so don’t expect to see it being released anywhere near you (unless, of course, you live in the People’s Republic).

source: Tmall (in Chinese) via FoneArena



1. Techfriend

Posts: 34; Member since: Apr 16, 2014

There is a fingerprint scanner too (2nd pic)

2. Florin.T

Posts: 318; Member since: Dec 16, 2013

Yes, there is a fingerprint scanner, we noticed that (3rd paragraph, 5th row).

30. mmmanuuu

Posts: 403; Member since: Nov 05, 2013

Thats a PHILIPS XPERIA phone.

3. Thamalke

Posts: 3; Member since: Oct 17, 2014

From front it looks almost like a NOKIA! Really cool..

4. anleoflippy

Posts: 596; Member since: Jan 03, 2013

Reminds me of the Nokia X6.


Posts: 2817; Member since: Oct 03, 2012

Exact, if you don't look closely it looks like a Nokia Phone!

5. Tacokillah

Posts: 20; Member since: Oct 21, 2014

6th Photo. Is that you, OnePlus One?!

6. wastinglight

Posts: 8; Member since: Oct 21, 2014

SONY is that you?

15. ABC_123

Posts: 49; Member since: Jul 11, 2014

That wallpaper!

7. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

A Caucasian woman front and center in an ad for a phone aimed exclusively at the Chinese market... Odd choice.

11. Bozzor

Posts: 248; Member since: May 02, 2012

No, quite common: I asked this question of a few people in Shanghai and Beijing and got very similar answers: Western looking people generally are associated with travelling to another country, which is a very sure-fire sign of some wealth and therefore status.

20. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Enlightening. Strange, but enlightening...

12. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Anything rectangle is not sony!!!! Back and front are different from xperia...

8. iampun33t

Posts: 136; Member since: Apr 17, 2013

by the looks of it, it does seem to have the 2.5D glass screen..!!

9. bugsbunny00

Posts: 2265; Member since: Jun 07, 2013

im pretty much fed up with all the same brands available globally, they should sell this outside china...and the women on the phone is half chinese..

10. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Why are some manufacturers so insecure they have to plaster a large logo on the front AND the back? The Philips text on the front seems unnecessary and ruins the clean look.

13. Techfriend

Posts: 34; Member since: Apr 16, 2014

To make sure that we (philips) make smartphones too.......!!

14. fzacek

Posts: 2486; Member since: Jan 26, 2014

Looks like a combination of the OnePlus One and Sony Xperia Z3...

17. Tacokillah

Posts: 20; Member since: Oct 21, 2014

If those two had a baby it would be this phone. ☺

16. lincer556

Posts: 1; Member since: Oct 22, 2014

Philips has already released Smartphones, and with Android on box, those devices are the W3500, W3620 and W8555, all of them branded with a DUAL-SIM, Android 4.2... W3500 is an Quad Core 1.3ghz, 5'' screen, 1GB of RAM and 4 of internal storage (SD also), 5mpx camera. W3620 is an Dual Core 1ghz with 4.2'' screen, 512mb of RAM, and the same as above. W8555 called "Xenium", Quad 1.5ghz, FULL HD 5'' screen, 13mpx, 2GB of RAm, 16 of Internal Storage Those are being only on sell in Argentina since it's where is assembled.

19. Chuck007

Posts: 1411; Member since: Mar 02, 2014

Is this made from the same company that made the HK owned Philips branded TVs? Or the Dutch company in-charge of making everything else with Philips the brand? They both make solid products just curious.

22. boosook

Posts: 1442; Member since: Nov 19, 2012

No, of course not. They sold the brand to a Chinese company some years ago.

24. ffffll

Posts: 14; Member since: Aug 25, 2014

its smartphone business has been acquired by mainland China‘s CEC

21. wumberpeb

Posts: 453; Member since: Mar 14, 2011

That 5th photo reminds me of the Optimus G, with its glassy black finish

23. InspectorGadget80 unregistered

Jealous of these Asain in companies making beautiful phones while we here in the U.S. can't get a great design phone line likeSHARP OR PHILIP'S with a huge bttery n lovely display .

25. greenelektron

Posts: 537; Member since: Sep 10, 2014

I remember my first ever gsm phone. The Philips Fizz.

26. jpkelly05

Posts: 110; Member since: Nov 13, 2012

Is this a Gibson product? Wiki: "On April 28, 2014 Philips agreed to sell their Woox Innovations subsidiary (consumer electronics) to Gibson Brands for $US135 million. On September 23, 2014, Philips announced a plan to split the company into two, separating the lighting business and the healthcare division."

27. icrappy

Posts: 42; Member since: Sep 19, 2014

way beautiful than the low quality iphone 6

28. Nath4N

Posts: 29; Member since: Apr 19, 2014

No Android no care

29. amats69

Posts: 1527; Member since: Nov 12, 2012

samsung galaxy alpha and sony Experia's baby :)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.