MediaTek wants to lead the charge on cheap Android ICS smartphones

MediaTek wants to lead the charge on cheap Android ICS smartphones
Taiwanese semiconductor company MediaTek wants to lead the charge of inexpensive midrange Android 4.0 handsets, and they're coming out with inexpensive guns blazing with their new MT6575 Android Platform. This SoC solution should lead to Ice Cream Sandwich-powered handsets that retail for under $200 in the near future.

The MT6575 platform won’t be cutting edge, but they will bring an energy-efficient 1GHz ARM Cortex A9 CPU that can power qHD screens, 720p video capture and playback, hot-swappable dual-SIM slots, and 3D/HSPA radios. While those specs won’t blow the skirts up of jaded smartphone enthusiasts, remember that these specs are better than the phones that more than half the world users – including many smartphones sold in the last year by the likes of Nokia and RIM.

MediaTek isn’t trying to go head to head with the iPhone or Galaxy Nexus of course, but rather the sizable population in emerging markets. They expect to find a particularly receptive audience among prepaid cell carriers, who are looking for ways to increase the amount of data used (and thus paid for) by their customers. Offering inexpensive smartphones is a sure-fire way to increase the data usage of their feature-phone toting customers.

How well will Ice Cream Sandwich run on a phone with these specs? We won’t have to wait long to find out, MediaTek says the first phone built on the MT6575 platform should hit the market this quarter.

source: MediaTek via The Verge



1. squallz506

Posts: 1075; Member since: Oct 19, 2011

ice cream for the masses!!! i just got ICS on my g2x and i want to share it with the world. now my three wishes are: everyone considers the consequences of their actions World Peace and ICS for the all the children of the world!

6. paulyyd

Posts: 340; Member since: Jan 08, 2011

you're a GDI

2. nickjjay

Posts: 79; Member since: Oct 10, 2011

Competition is good for the market

3. jove39

Posts: 2147; Member since: Oct 18, 2011

"...3D/HSPA radios" So radios are 3d :)

4. jove39

Posts: 2147; Member since: Oct 18, 2011

ICS runs perfectly fine on 1Ghz cpu (It runs smooth on my vibrant...way better than stock Froyo build).

5. christianqwerty

Posts: 467; Member since: May 05, 2011

How is ics supposed to stop the fragmentation when companies are creating these cheap phones. Will theses phones be stuck just on the ics update forever? Soon you will have quad core processors along with dual core and then the single core 1ghz

8. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Exactly...ICS should bring along the end of single cores, if everything goes according to the official Android manufacturers, single core Androids won't exist by 2013, but with companies like this, how is the fragmentation going to end?

7. droidnator

Posts: 93; Member since: Mar 10, 2011

I think it's a great idea! Go MediaTek! Spread the green myth! Cheap mid-range phones, decent specs... Who doesn't want that? Competition is indeed good for the market, good for the customer!

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