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Marketing puffery: 5 potentially misleading phone features to be on guard for

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By Chris P.

Updated: May 30, 2016, 9:31 AM

Marketing puffery: 5 potentially misleading phone features to be on guard for

Veteran readers should, by now, know that numbers can lie, and marketing puffery, while factually correct for the most part, can be misleading if you don't understand the technology it tries to communicate. Depending on the manufacturer, some of these can be kind of deceiving, even though the company behind these isn't necessarily in the wrong. It's a question of bridging a knowledge gap, which isn't always easy.

Today, in effort to get you all a step closer to the truth, we decided to select 5 potentially misleading phone features that you should be on guard for. They're not lies, per se, but they definitely obscure their real value in some instances. Let's go through the examples below:

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Chris Panayotov is a former mobile tech reviewer of phones, tablets and wearables at PhoneArena. However, his contribution to PhoneArena content includes not just reviews, but all kinds of regular and experimental features, such as news stories, buying guides, and an exclusive column on the most notable phones out of Asia.