Lenovo to go all Moto with future smartphones?

According to a report from Hong Kong-based publication Campaign Asia, Lenovo is done with making smartphones under its own brand. Apparently, the company wants all its future handsets to be Moto-branded.

While Lenovo shipped a reasonable number of smartphones during the last quarter (14 million units, including both Moto, and Lenovo models), it's said that sales performance in China - Lenovo's home country - hasn't been that great compared to overseas performance.

Since the Moto brand is stronger around the world (when it comes to smartphones), it kind of makes sense for Lenovo to consider ditching its own brand. Speaking strictly about the US market, Lenvo-branded phones don't really matter here, while Moto handsets have a pretty great reputation.

Lenovo already made an important change at the top of its smartphone business in China, replacing Mobile Business Group chief Xudong Chen with Gina Qiao, formerly Senior VP of Human Resources. However, the company has yet to confirm the all-Moto move. 

As you may know, in 2014, Lenovo purchased Motorola Mobility from Google for almost $3 billion, that's why it now owns and uses the Moto brand.

Smartphones aside, PCs remain Lenovo's core business - after all, the company is the world's largest PC vendor. Going forward, Lenovo is reportedly planning a slow transition from a hardware maker to a "customer-oriented company focusing on devices with artificial intelligence and cloud services."

source: Campaign Asia via Droid-life



1. trojan_horse

Posts: 5868; Member since: May 06, 2016

Good move, at least this will save the iconic Motorola brand!

4. King_bilo

Posts: 115; Member since: May 20, 2015

i'm not so optimitistic. Motorolla might find itself being pulled towards the lenovo way of doing things. I hope motorolla remains motorolla. One thing i love the company for is that they listen to consumers and incorporate the important stuff lots of people want into their phones.

2. bossman

Posts: 264; Member since: Jan 27, 2016

I hope they use Motorola software elements instead of their own.

3. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Hey Phonearena: are you asking readers a question or are you actually reporting something? Betteridge's law of headlines -- Any headline that ends in a question mark can be answered by the word no. The quality of this site has gone from bad to worse.

5. tweetgadget

Posts: 72; Member since: Feb 05, 2014

I like how Motorola were under google... now that they are under Lenovo banner their phones become uglier and uglier ..

6. sabretigger

Posts: 83; Member since: Sep 15, 2012

I'm sorry. Did I just read that right? "replacing Mobile Business Group chief Xudong Chen with Gina Qiao, formerly Senior VP of Human Resources." Why and how on earth does Human Resources get involved with product development and innovation?!

7. isprobi

Posts: 797; Member since: May 30, 2011

So Lenovo got a good deal on Motorola which Google did not see fit to keep. Now Lenovo wants to change their name for phones to a company that weak. They need to have some faith in their own brand and get more phones into USA. They better send me my Phab 2 Pro no matter what.

8. tezzz

Posts: 24; Member since: Jun 02, 2014

Please actually release your flagships in the UK!

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