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Lenovo seeks to replace Samsung as the top smartphone manufacturer in China

Posted: , by Alan F.

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Lenovo seeks to replace Samsung as the top smartphone manufacturer in China
The leading smartphone manufacturer in China is Samsung, which is no surprise. After all, the Korean based manufacturer is the number one handset producer in the world. Lenovo CEO Yang Yuanqing said in a recent interview with Xinhua News that his company will use innovation, its strong distribution operations and an effective operation to surpass Samsung for the top spot in China's smartphone market.

Lenovo says it has a shot to take over the top spot from Samsung in the Chinese market

Lenovo says it has a shot to take over the top spot from Samsung in the Chinese market

Lenovo trailed Samsung in the Chinese smartphone market based on shipments, according to IDC. Based on data from Analysys International, the company has seen significant growth in the country over the last year, rising to 14.2 percent in the third quarter, from 4.8 percent a year ago. CEO Yang says that he does not want Lenovo to be second and that the company is confident enough to outperform both Samsung and Apple in the Chinese market. While the Apple iPhone 5 is off to a good start in China after its current launch, Apple's smartphone shipments place it only sixth in the country. Lenovo launched 46 smartphones in China last year compared to the one model offered by Apple.

IDC analysts said that Lenovo has improved its position in the country thanks to "aggressive ramping-up and improvements in channel partnerships". That was confirmed by Wang Ying, an analyst at Analysys International, who said, "Lenovo possesses an obvious advantage over rivals in terms of sales channels." Lenovo has also spent 5 billion yuan ($793.5 million USD) in Wuhan to build a plant that can turn out 30 to 40 million smartphones a year.

The company, the first to offer smartphones and tablets in mainland China, also looks to expand smartphone sales in emerging markets. It has already shipped smartphones to India, Russia and Vietnam. But China is where Lenovo seeks to grab the top spot from Samsung. The latter has a 15.31% share of China's smartphone market compared to the aforementioned 14.12% owned by Lenovo. Apple owns 4.24%, good enough for sixth place in the country as we already pointed out.

"Lenovo does not want to be the second player ... we want to be the best...Lenovo has the confidence to outperform Samsung and Apple, at least in the Chinese market."=Yang Yuanqing, Lenovo CEO

source: XinhuaNews via Electronista

  • Options

posted on 06 Jan 2013, 02:51 8

1. Nathan_ingx (Posts: 4320; Member since: 07 Mar 2012)

I don't think that's going to happen anytime soon. I agree Lenovo's sales are nothing to joke about, but meanwhile, Samsung is still going up too.

posted on 06 Jan 2013, 03:00 4

3. SamsungFan (Posts: 201; Member since: 16 Apr 2012)

That's right

posted on 06 Jan 2013, 07:03 2

7. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

I agree.

posted on 06 Jan 2013, 09:22

11. sarb009 (Posts: 316; Member since: 15 Jun 2011)

Ya because i dont know about their phones but i bought 2 of their tablets and were the worst tablets I had ever seen in my life, specially the dull screens with worst viewing angles

posted on 06 Jan 2013, 02:58 5

2. MeoCao (unregistered)

Lenovo is competing by losing money, and they rely on Qualcomm and other chip makers for sofware optimisation.

they must invest in research and development to be able to compete with SS, Sony, Apple...

posted on 06 Jan 2013, 03:52

4. techloverNYC (Posts: 601; Member since: 20 Nov 2012)

It might happen Im chinese and I know Chinese has hated Koreans forever. If ppl in China suddenly developed national pride, Korea might get boycott like Japan recently.

posted on 06 Jan 2013, 06:09 2

5. tiara6918 (Posts: 2111; Member since: 26 Apr 2012)

Since lenovo makes their phones a bit cheaper than samsung, they might have a chance on surpassing samsung in china

posted on 06 Jan 2013, 06:17 1

6. fouadqr (Posts: 326; Member since: 21 Nov 2012)

NO !!!

posted on 06 Jan 2013, 07:04 1

8. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

Yes go SS.....

posted on 06 Jan 2013, 07:45

9. predator93 (Posts: 122; Member since: 28 Aug 2012)

Lenovo has a better chance of overtaking samsung in China than any other companies, but in order to beat Samsung outside China they need to put more efforts in distribution. Samsung phones are readily available all over my country (India) but lenovo phones even though they have been officialy launched are hard to find in physical stores.
Lenovo has much better lower mid range phones than Samsung (Galaxy ace duos costs the same as Lenovo P700I and Lenovo S560 is cheaper than ace plus) with much larger battery capacity. But when it comes to mid range and high end phones (the ones that are available in my country) they are no match to Samsung and they need to improve on it.

posted on 06 Jan 2013, 07:59

10. ryq24 (Posts: 772; Member since: 17 Oct 2011)

lenovo can make it what with the wave of growing nationalism in china. and lenovo like all chinese band phones are very cheap compared to foreign brand and quality is good.

posted on 06 Jan 2013, 09:35 1

12. roscuthiii (Posts: 2241; Member since: 18 Jul 2010)

Lenovo may not make some of the prettiest products, but they sure do make some of the most durable. Not sure about their phone line of products but their laptops are tanks. Perhaps they'd have some success catering to the Chinese military and police. Over a billion people in China, substantial numbers of police and military personnel... that could be a lot of product sales.

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