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Lenovo might make a smartphone under the 'Think' brand

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Lenovo might make a smartphone under the 'Think' brand
Lenovo may build a “Think” branded smartphone in an attempt to get higher brand awareness and recognition among younger consumers, according to Lenovo’s ThinkPad Business Unit VP Dilip Bhatia. Right now, Lenovo is making the ThinkPad notebooks, especially popular in corporate establishments.

A future Lenovo ThinkPhone (or whatever the company decides to call it), would allow it to reach out to a booming market. In smartphones, Lenovo growth has surged in the last quarter of 2012 giving the company a place in the world’s top 5 smartphone makers. Lenovo sold 9.5 million smartphones in Q4 2012, but if you have not heard about a Lenovo smartphone the reason is that most of those are extremely basic, affordable devices for China.

An eventual phone under the Think brand might be a good start for Lenovo’s quest towards presence in the higher end segment.

Lenovo is the world’s largest PC manufacturer and has no shortage of ambitions. Lenovo chief executive Yang Yuanqing for instance has said that it wants to overtake Apple. The Chinese company has also looked at acquisitions with rumors flying about an acquisition of either struggling BlackBerry or Japanese NEC, but those whispers have not received an official acknowledgement by Lenovo.

source: Sina Tech (translated) via Tech Crunch

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