Lenovo might make a smartphone under the 'Think' brand

Lenovo might make a smartphone under the 'Think' brand
Lenovo may build a “Think” branded smartphone in an attempt to get higher brand awareness and recognition among younger consumers, according to Lenovo’s ThinkPad Business Unit VP Dilip Bhatia. Right now, Lenovo is making the ThinkPad notebooks, especially popular in corporate establishments.

A future Lenovo ThinkPhone (or whatever the company decides to call it), would allow it to reach out to a booming market. In smartphones, Lenovo growth has surged in the last quarter of 2012 giving the company a place in the world’s top 5 smartphone makers. Lenovo sold 9.5 million smartphones in Q4 2012, but if you have not heard about a Lenovo smartphone the reason is that most of those are extremely basic, affordable devices for China.

An eventual phone under the Think brand might be a good start for Lenovo’s quest towards presence in the higher end segment.

Lenovo is the world’s largest PC manufacturer and has no shortage of ambitions. Lenovo chief executive Yang Yuanqing for instance has said that it wants to overtake Apple. The Chinese company has also looked at acquisitions with rumors flying about an acquisition of either struggling BlackBerry or Japanese NEC, but those whispers have not received an official acknowledgement by Lenovo.

source: Sina Tech (translated) via Tech Crunch

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11 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Oooo.......will it have "Intel Inside"? Maybe a new-gen Atom processor? Maybe Core-i3?

3. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

I like the way Intel is headed but i'm not ready for it to power my phone yet. Snapdragon is always a safe choice but they could go with Tegra as they have some of their PC/Laptops graphics with Nvidia.

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I know, I also think that Snapdragon is always a safe choice, my opinion is the same as yours. But for Lenovo, I think it is better to have Intel Inside, cuz this is a laptop/tablet manufacturer, and they uses Intel every time, and also this phone is from the 'Think' series.

6. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Our opinion isn't the same. I don't think Intel is ready to compete with the big boys yet.

2. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

More likely it will be just another run of the mill mid-tier Android device.

5. HildyJ

Posts: 341; Member since: Aug 11, 2012

I'm thinking that it will have the look and feel of the ThinkPad Tablet 2 and will have Intel's phone chip inside and run the Windows Phone OS which will have links into Windows 8 devices like the TPT2. A mid-tier Android device would be lost in the sea of mid-tier Android devices and even a high-end device would face stiff competition. An Intel/Windows combination, however, would build on the relationships they already have and leverage the high-end, business-oriented image the ThinkPad owns. Plus, with BlackBerry fading, the business market is opening up.

7. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Use a quadcore baytrail, whatever phone uses that first is basically be a giant middlefinger to arm because its 2x the power of a15. Funny, the Lenovo K900 using a mid end intel is on par with a15 and only cost like $500.

8. Timmehor

Posts: 599; Member since: Mar 09, 2013

I swear that "Think" brand sucks, it's just not ... flashy or techy.

9. bayusuputra

Posts: 963; Member since: Feb 12, 2012

I always like Lenovo's phones. They are cheaper than similarly spec'ed competitors, so they offer more bang for the bucks. Heck, I can get two of their mid-rangers for the price of one mid-range with the same specs from HTC.

10. jsdechavez

Posts: 814; Member since: Jul 20, 2012

A Think phone!!!

11. InspectorGadget80 unregistered

I miss the thinkpad that was a really good laptop compare too the imac back then

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