Those leaked Galaxy S10 prices are misleading

Those leaked Galaxy S10 prices are misleading
The prices for the upcoming Samsung Galaxy S10 series have leaked out and they seem astronomical.

But don't get fooled: these are not the prices that customers in the United States will be paying, not even close. And here is why.

First of all, we have to keep in mind that the prices that have leaked are for Italy, so they are listed in euros and they include the huge 22% value added tax in that country. Secondly, because of that high VAT rate and other local factors, prices for last year's S9 in Italy were 50 euro more expensive than all throughout the rest of Europe. Last but not least, Samsung is usually offering many deals and offers specific to the US market that never arrive to Europe.

In simple terms this means that a price inflated with a 22% value added tax and a bunch of other additions should NEVER be simply converted to US dollars. It's not how this works.


With this in mind, here are the leaked prices:

  • Galaxy S10E (aka Lite): 779 euro for 4GB RAM/128GB storage
  • Galaxy S10: 929 euro for 6GB RAM/128GB storage, 1179 for 8GB RAM/512GB storage
  • Galaxy S10 Plus: 1049 euro for 6GB RAM/128GB storage, 1299 euro for 8GB RAM/512GB storage, 1599 euro for 12GB RAM/1TB storage

Okay, so a base price of 929 euro for the S10 converts to more than $1,050 US dollars! That's outrageous.

Except, that's not going to be even close to the real price of the S10 in the United States.

To understand the real price, it's much better to look at the price increase from last year's model. And that amounts to just 30 euro, or about $35 US dollars, which is a modest increase while Samsung provides double the storage in the 2019 models.

So considering that the Galaxy S9 official release price in the United States stood at somewhere around $800 (that was the full retail price at carriers like AT&T, Verizon and Sprint) and the S9 Plus cost around $900, we expect around a $50 price hike.

What will be the real S10 prices in the US?


So our expectations for launch date prices for the Galaxy S10 and the S10 Plus in the United States are the following:

  • Galaxy S10: from $850 for 6GB RAM/128GB storage
  • Galaxy S10 Plus: from $950 for 6GB RAM/128GB storage

One thing we are certain is that you cannot just take the leaked prices in Europe and convert them to US dollars, so don't be misled by such conversions. And while the S10 will still be a very expensive premium phone, its prices will not be as ludicrous as you might assume.


Related phones

Galaxy S10
  • Display 6.1" 1440 x 3040 pixels
  • Camera 12 MP / 10 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 512 GB + microSDXC
  • Battery 3400 mAh
Galaxy S10+
  • Display 6.4" 1440 x 3040 pixels
  • Camera 12 MP / 10 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 4100 mAh

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11 Comments

1. AbhiD

Posts: 728; Member since: Apr 06, 2012

Now no one will complain that this is sPhoneArena

2. androiduser

Posts: 510; Member since: Jun 18, 2014

What are you talking about? This is a good article, just cause you are very biased against Samsung doesn't mean everyone else has to be, this article is right whether you like it or not.

7. AbhiD

Posts: 728; Member since: Apr 06, 2012

Calm down sammy fanboy. My comment was only a sarcastic dig at all people terming PA as iPA. But only if you had thought rationally without being a fanboy or fangirl. PS - Ex Samsung S4, Note4 and S6 Egde owner here. And never bought an Apple product in life. And i am biased about Samsung? That was good. Tell me MORE...

3. m11ann

Posts: 9; Member since: Feb 26, 2014

This article is not for much use at all cause this site never had some strong user base in US , that one can be easily seen from polls and geo position of the voters. I remember the days when phones were much cheaper and were not cut for so many usefull things like this today (removable batery / 3.5 mm / IR / sd card / normal screen size and pocket friendly) 1000 $ for mobile phone ... Few years ago it would sound like a joke and people reaction would be : wooow if phone is to cost like that imagine the spec and what it would be able to offer ... And look the rallity. So sad ...

4. dimas

Posts: 3347; Member since: Jul 22, 2014

It's 2019, I'm sure nobody compute their budget for a new phone aside from when the official pricing is released.

5. alligator

Posts: 94; Member since: Jan 09, 2016

Last year, a day before the official announcement, PA said that S9+ will be priced at $950. I was really surprised by the leaked price and a little bit annoyed as I was planning to get the phone but on the next day it was released the real price - $840. So..should we believe in any leaks? IMO, I don't believe in any price leaks even if they are coming directly by Samsung.

6. tedkord

Posts: 17318; Member since: Jun 17, 2009

We go through this every year with all the phones. Then, the prices are not what was reported.

8. sissy246

Posts: 7087; Member since: Mar 04, 2015

Yep And even if they are or are close to it and you are not in a hurry for a new phone just wait a couple months.

9. trqster

Posts: 176; Member since: May 17, 2013

No question the S10 will be a great phone no matter how expensive it'll be. The million dollar question is what will the OnePlus 7 offer for about half the price...

10. Icent55

Posts: 73; Member since: Nov 02, 2017

Galaxy s9 price in $ t.mobile 719 Sprint 790 At&t 792 Verizon 800 Xfinity mobile 719 Samsung 719

11. Icent55

Posts: 73; Member since: Nov 02, 2017

So i dont understand why PA pegged d price at $800???

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