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LG's flawed NUCLUN chipset reportedly drives LG G3 Screen sales to the ground

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LG's flawed NUCLUN chipset reportedly drives LG G3 Screen sales to the ground
This October, LG announced a South Korea-exclusive smartphone, the LG G3 Screen, which is the first to have LG's own NUCLUN octa-core processor at the heart of its operations. Two months from now, it looks like the smartphone, which has a flawless spec sheet and looks exactly like a bigger LG G3, is not doing very well at all. Reason being? 

If anonymous industry sources are to be trusted, it's the LG SoC. It is said that the Nuclun processor is "one generation" behind "Chinese entry-level processors" from the likes of MediaTek and smartphone competitor Huawei. In addition, the chipset which LG spent $179 million over the past two years to develop, reportedly downclocks its clock speed very aggressively under high operating temperatures, resulting in sluggish performance. These problems have led to poor sales growth for the LG G3 Screen, which is now on sale for a measly $179.

The LG NUCLUN itself is an octa-core 32-bit processor built on ARM's big.LITTLE design. It has four ARM Cortex-A15 cores clocked at 1.5GHz and four ARM Cortex-A7 cores running on 1.2GHz. We suggest you take this report with a grain of salt, because for all we know, the problems could be inside the LG G3 Screen's firmware, instead of the the SoC itself. Besides, if LG stays with it, the company will perfect the design eventually.


source: Business Korea via G For Games

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