LG's flawed NUCLUN chipset reportedly drives LG G3 Screen sales to the ground

LG's flawed NUCLUN chipset reportedly drives LG G3 Screen sales to the ground
This October, LG announced a South Korea-exclusive smartphone, the LG G3 Screen, which is the first to have LG's own NUCLUN octa-core processor at the heart of its operations. Two months from now, it looks like the smartphone, which has a flawless spec sheet and looks exactly like a bigger LG G3, is not doing very well at all. Reason being? 

If anonymous industry sources are to be trusted, it's the LG SoC. It is said that the Nuclun processor is "one generation" behind "Chinese entry-level processors" from the likes of MediaTek and smartphone competitor Huawei. In addition, the chipset which LG spent $179 million over the past two years to develop, reportedly downclocks its clock speed very aggressively under high operating temperatures, resulting in sluggish performance. These problems have led to poor sales growth for the LG G3 Screen, which is now on sale for a measly $179.

The LG NUCLUN itself is an octa-core 32-bit processor built on ARM's big.LITTLE design. It has four ARM Cortex-A15 cores clocked at 1.5GHz and four ARM Cortex-A7 cores running on 1.2GHz. We suggest you take this report with a grain of salt, because for all we know, the problems could be inside the LG G3 Screen's firmware, instead of the the SoC itself. Besides, if LG stays with it, the company will perfect the design eventually.



8. EC112987

Posts: 1216; Member since: Nov 10, 2014

Played with a G3 yesterday and it didn't seem too appealing I liked the G2 much more but for that price you can't complain lol

7. Lauticol

Posts: 404; Member since: Jun 25, 2011

For that price, you can't complain!!

5. maddy996

Posts: 128; Member since: Jan 06, 2014

just $179 bring it here in India.. :-D

3. ryq24

Posts: 876; Member since: Oct 17, 2011

So the Koreans are losing to the chinese also just like the Japanese.

4. mianhae445

Posts: 9; Member since: Sep 01, 2013

Well that would be a generalisation, Samsung's Korean too and their Exynos chips are up there, the latest 5433 beats Huawei's Kirin 925 (another speedy chip though!) easily with 20nm - in fact they were in the lead until the Americans (Qualcomm) pulled ahead with the Kraits...and by the way, top end Chinese phones use Japanese displays :)

2. aryanfr1

Posts: 125; Member since: Jan 24, 2013

Just use nvidia and broadcom to make something really powerhouse. Otherwise there are carpdrangon

6. yowanvista

Posts: 341; Member since: Sep 20, 2011

Broadcom went out of the baseband business and they discontinued their BCM SoC series. It's not an option anymore.

1. wargreymon

Posts: 764; Member since: Nov 05, 2013

Ouch, hopefully they dont give up, keep at it and learn from their misstakes.

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