LG shifts focus to product longevity, sets up Software Upgrade Center to ensure its phones last multiple years

LG shifts focus to product longevity, sets up Software Upgrade Center to ensure its phones last multiple years
Advertorial by LG: the opinions expressed in this story may not reflect the positions of PhoneArena! 

The smartphone industry has hit a bit of a plateau recently. Gone are the days when manufacturers were racing to pack the best specs and overwhelming amounts of arguably useful features in their phones just to attract some attention. No, nowadays, flagship smartphones are usually equal in power and productivity, have comparably good cameras, and sport tons of similar software features, making them harder to differentiate. We've even gotten to the point where midrange handsets can be very, very adequate and rival some of the higher-cost phones, provided the user doesn't demand obscene amounts of power.

Naturally, this means that people are just less inclined to upgrade more often — if you bought a top-tier phone a couple of years ago, chances are it's still doing quite well today. So, market research says that, nowadays, when users are looking for a new phone, they are generally concerned with getting a future-proof handset. One that will get plenty of major updates over time, prolonging the device's usefulness and improving the returns on that initial investment.

LG understands this and has recently committed to improve the user experience over time by providing timely updates over a long period of time for its new phones, as well as improve its customer support and ability to take customer feedback.

The company has set up a new Software Upgrade Center in South Korea. Its purpose is to work on providing timely and consistent security and software updates over the air. Those will include AI updates, which LG proudly announces is an industry-first. All manufacturers are investing heavily in virtual assistants, deep learning, and AI features on their new phones, so LG wants to make sure it gives its current products a good head start and make sure that they will be able to compete with the newest products even in a year or two.

Additionally, the Software Update Center will have a customer support team to respond to queries, as well as accept complaints and feedback. Customers will be able to contact the Center via a pre-set system, whose sole purpose is to provide transparency and assurance that LG's devices are going to have long lifespans.

In other words, LG wants to encourage users to actually hang on to their phones for longer periods and simultaneously provide the proper support that would keep these smartphones up to date and ready to do their job for the long haul. It wants to inspire confidence that your hard-earned cash is going towards a purchase that can outlast the commonly-accepted 24-month lifespan of a flagship handset.



1. andrewc31394

Posts: 310; Member since: Jun 23, 2012

My unlocked V20 that came out 2 years ago has still never seen a software update. Ended up switching to the OP6 and I've gotten 2 updates in the month that I've had it. No thanks LG

25. TechNeck

Posts: 657; Member since: Aug 29, 2014

What are you talking about? I'm still using my V20 and I get updates every month..

26. libra89

Posts: 2335; Member since: Apr 15, 2016

I think LG is odd with their updates when it comes to carrier vs factory unlocked models, at least in the US. While some of the carrier models are getting updates, the unlocked phones can go months without one.

31. lJesseCusterl

Posts: 96; Member since: Apr 27, 2015

Security updates aren't OS updates. I'm on AT&T and haven't gotten a single OS update since launch with my V20.

32. lyndon420

Posts: 6915; Member since: Jul 11, 2012

My V30 had an update waiting for it after I turned it on. The thing is...this phone is working sooo well and is sooooo fricken snappy, I don't want to risk doing an update for fear of it screwing something up lol. "If it ain't broke don't fix it"

35. Jason2k13

Posts: 1477; Member since: Mar 28, 2013

Yep, my s8+ is fast and stable that I too am worried if an update might ruin it.

41. andrewc31394

Posts: 310; Member since: Jun 23, 2012

care to elaborate? Because you're magical phone seems to be going against everyone elses that's waiting for a software update on the V20 subreddit....

2. srvricky

Posts: 18; Member since: Jul 14, 2013

I just sold my LG G6 which was their Flagship, I was still waiting for Android 8.0 & it was running Android 7.0.. almost 2 years old software. What a shame LG. 2 years old...really.. Never going Back to LG.

3. Arthurhkt

Posts: 727; Member since: Apr 19, 2012

LG really need to step up and improve their update speed, Samsung already has bad record on updating their devices due to heavy fork of the Android, then there is LG that take the slowness into further than Samsung, look at both G6 and V20, most of it still stuck on nougat.

4. libra89

Posts: 2335; Member since: Apr 15, 2016

Interesting. I'll have to see it to believe it.

5. nwright94

Posts: 211; Member since: Oct 14, 2014

If true, it’s a welcome change.

6. DBoss

Posts: 102; Member since: Feb 18, 2017

I feel LG is dying slowly out of mobile phone race!

7. Sparkxster

Posts: 1260; Member since: Mar 31, 2017

Samsung, Huawei, Asus, and Lenovo should all copy LG and have software upgrade centers to ensure fast updates for their customers and long term support.

8. Ayman123

Posts: 34; Member since: Sep 01, 2017

Nice step for LG..they need to improve this..now just left V20 and G5 to receive the Oreo..please make it faster

9. kanagadeepan

Posts: 1284; Member since: Jan 24, 2012

They are just kidding, right?

10. errnope

Posts: 43; Member since: May 23, 2018

Seen as this is an advert posted by LG, hopefully they'll read the comments. If you really want phones to last that long go back to removable batteries. A flagship phone today will be able to last for years to come without getting 'slow'. The only thing that will make the experience poor is a worn out battery that no longer holds the charge it once did. If you really want a sealed unit then make replacing the battery via official partners cheap and easy.

17. lJesseCusterl

Posts: 96; Member since: Apr 27, 2015

Blame the clumsy people who NEED waterproof phones and the people who demand wireless charging despite it being a garbage novelty feature.

30. Heisenberg

Posts: 378; Member since: Feb 11, 2015

And the media and reviewers thag cry about designs of phones

33. lyndon420

Posts: 6915; Member since: Jul 11, 2012

With the unsure state of battery safety, I'd be more than pleased to see the removable batteries make a comeback. Actually... integrated batteries in any product should be outlawed and flat out banned.

42. lJesseCusterl

Posts: 96; Member since: Apr 27, 2015

As someone on the repair side of things, I agree. I charge half of what my competition charges for battery replacements and I still feel bad about it.

11. BGChicago

Posts: 228; Member since: Nov 16, 2014

Then bring removable batteries back!

12. etron

Posts: 30; Member since: Sep 12, 2014

I have the lg g7 it's a great phone

18. Mreveryphone

Posts: 1859; Member since: Apr 22, 2014

I'm using it now too and it's surprisingly good.

13. Whitedot

Posts: 893; Member since: Sep 26, 2017

Interesting. Now this article is sponsored.

14. mayur007

Posts: 593; Member since: Apr 10, 2012

Had g4 in 2years MB was changed twice and only got total of 2 updates so yes there software is very slow they tend to forget old customers, for me no more lg phones. Now havng j7 pro in 7 8 months recd 3 - 4 updates

15. j_grouchy

Posts: 190; Member since: Nov 08, 2016

Fat lot of good this plan does when the carriers won't release the updates. Still waiting for Oreo from T-Mobile.

16. lJesseCusterl

Posts: 96; Member since: Apr 27, 2015

Yeah, I've had my V20 since launch. The only updates have been security updates. Put your money where your mouth is, because I'm not switching to a phone that's a totally sealed unit. I don't care about waterproofing or wireless charging. I just like a large phone with a good camera.

19. A_A_A

Posts: 229; Member since: Jan 23, 2017

I don't believe them. It all will be on paper only.

20. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

All these OEMs should atleast update the skin of these phones for atleast 5yrs so that users would get new features.

21. Odeira

Posts: 300; Member since: Jun 29, 2012

I'm just happy about LG's emphasis on build quality from the V20 onwards and ridiculous depreciation in my country - a used V20 can go as low as $200 in my country. I would have gotten one if my postpaid SIM worked on it (it was a T-Mobile unit, but it worked in a bunch of non-postpaid SIMs), but still.

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