Kuo: Apple's iPhone 6s will not beat the holiday season sales record set by the iPhone 6 lineup

Kuo: Apple's iPhone 6s will not beat the holiday season sales record set by the iPhone 6 lineup
As far as Apple analysts are concerned, Ming-Chi Kuo from KGI Securities has the reputation of being more accurate than most when it comes to predictions and estimates. In a recent note to investors, Kuo says that Apple's iPhone 6s series is not likely to beat the Q4 sales record set by Apple last year with the iPhone 6 generation.

Back in Q4 2014, Apple set a new record by selling 74.5 million iPhones, mostly iPhone 6 and iPhone 6 Plus units. According to Kuo's estimates, Apple will sell between 70 and 75 million iPhones during the 2015 holiday shopping season, meaning that we're likely to witness a drop in year-over-year shipments. 

From the looks of it, the iPhone 6s was off to a better start than the previous generation. Kuo says that Apple will most likely announce a year-over-year increase in shipments during Q3, providing an estimate of +23.6% to 48.5 million units. Furthermore, the analyst estimates that Apple shipped somewhere between 20 to 22 million handsets from the iPhone 6s generation, up from the 14-15 million iPhone 6 handsets that Apple is believed to have shipped in Q3 2014. If Kuo is to be believed, however, Apple's decision to include China in the first-tier launch markets is the primary driver for Q3 iPhone shipments, and not a more acute interest from the average customer. 

Looking into the future, Kuo says that his firm expects Apple to report a year-over-year decline in shipments in the first quarter of 2016, which would be a first for the company. Note that this isn't the first time that we've heard analysts forecasting that the iPhone 6s generation will not sell as well as the precedent iPhones. According to some rumors, Apple has already reduced component orders faced with weaker-than-expected sales in the week following the launch.

Other Apple products are not expected to fare any better in the upcoming quarters. According to Kuo, KGI Securities expects to see a continued decline in both iPad and Mac shipments. Speaking of iPads, the analyst mentions that his company now expects Apple to sell only about 2 million units of the iPad Pro model, down from the company's previous forecast of 4-5 million units. The reason behind KGI's reduced iPad Pro shipping estimates is that Sharp, the company tasked to manufacture the 12.9-inch display on the iPad Pro, is allegedly facing yield issues at the moment.

source: Macrumors



1. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Oh no :( Only 70-75M.

13. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

Yeah right. They can't best the holiday season sales but they will still make billions. At Apple corporation, it's profit what matters.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung, sells 75-80M phones per quarter for 3 years straight, no recognition from PA. Apple foes it once and there were 50 articles (exaggeration). But a little nonetheless. I said the wouldn't either. If the 7 doesn't have a 16MP camera and dplitvirw, it won't either.

18. RajRicardo

Posts: 500; Member since: Feb 28, 2014

Yes but Samsung sells a ton of different smartphone models but Apple sells only the iPhone.

22. Tizo101

Posts: 572; Member since: Jun 05, 2015

Because they are a reasonable company that wants to give us choice. I believe Samsung could easily sell more.

25. Ahovking

Posts: 711; Member since: Feb 03, 2015

Sometimes to much choice can backfire... and i think Samsung with their S5 last year realise this.

46. super_cobra

Posts: 8; Member since: Oct 15, 2015

Do you work for Samsung? You seem mighty defensive every time you comment.

72. strudelz100

Posts: 646; Member since: Aug 20, 2014

Businesses don't measure themselves by numbers sold. What matters to them is profit per handset and total profit. Selling 70-80 million phones for a Billion dollars can be a complete failure if it cost 2 billion to research and distribute. Get it?

95. Taters

Posts: 6474; Member since: Jan 28, 2013

Profit is the ultimate goal yes, but if you think numbers sold is not measured you know nothing about business. Microsoft doesn't give two s**ts about profits right now with Windows Phones, they just want the apps and the market share right now so developers will start making more apps and they can profit with Windows 10 later. Google doesn't give two s**ts about their Nexus devices selling either. So it depends but the truth is profits first but numbers sold a pretty solid second or third.

81. bubbadoes

Posts: 1225; Member since: May 03, 2012

no recognition because its a whole heRd of phones and not solely the gs6. the article is referencing the 6s ALONE. idiot techie

26. Jimrod

Posts: 1605; Member since: Sep 22, 2014

"At Apple corporation, it's profit what matters." As opposed to other companies? Samsung give away their phones for a loss do they? How do they stay in business?? Sometimes the blind Apple hate comes up with some seriously dim comments.

38. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

Profit only matters at Apple? Maybe you should sit in at the board meetings, of some of these other companies. Profit is the bottom line for any for profit company. Apples simply the best at it.

40. Ahovking

Posts: 711; Member since: Feb 03, 2015

I think that, With android, they entered into the Spec war which was a huge waste, introducing massive amount of useful and gimmicky features with huge bumps in specs to support these new features.. and the result was that the cost of these devices to create exploded. When Apple never join into the Spec War, and just stayed focus on their customers and moving at a pace they feel comfortable at.. The result is that the Android community have become spoilt little brats expecting and demanding more and more shinier things that HTC, Samsung, Sony just can no longer deliver.. While Apple users have become patent and leant to wait and appreciate the little we have..

57. discharge unregistered

Profit does matter otherwise there would be no jobs in the USA!! And trust me Tim Cook probably owns 5 bentleys and pays Apple Store employees cheap wages to make his profit!! It's all greed at Apple be serious here

66. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Right. And no one makes money with Androidâ„¢ World's most advanced mobile OS? My a$$. The OEMs are starving.

68. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

Bobby, you're crazy dude lol.

97. discharge unregistered

Makes more sense than you

73. strudelz100

Posts: 646; Member since: Aug 20, 2014

Android is only profitable for Google as they have the only monetization ability on the platform. The Play Store, and selling your location and web viewing data to anyone with a dollar.

56. discharge unregistered

They maid there profit already from launch day to November,,, damn bastards

58. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

http://dictionary.reference.com/browse/maid Why are you skipping middle school today broseph?

69. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

The stupid lying idiot, totally missed the point of my post (38). What a lying dumb ass.

70. darkkjedii

Posts: 31324; Member since: Feb 05, 2011


78. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

They made their, not "They maid there". It's odd, that you post like a little kid, but claim to be a businessman that uses a 6S Plus for business, and a Note 5 personally. You're a liar, troll.

82. discharge unregistered

If you read a post just after I gave the iPhone up two days later, gave Apple a try but failed my opinions note 5 and ss gs6 edge... Sammy all the way for me darrk!! I bet you don't even have a note 5

85. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

You are a liar. Plan and simple, no respect for you, or your words. You come to this site to lie, and make yourself look big. No need to, it's a tech site, liar. You can chase me around this site all you want, but I'm going to keep it real... You're a weak ass lying little kid. First you owned it and gave it back, then you never owned it, or wanted one. Da fuq outta here, dismissed. Post 71, article Apple says 13 million sold. I do not respect you.

89. discharge unregistered

Oh got the da fuq outta here, oh Ebonics now?? Ahh never passed as a language dumb ass!!

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Can't help, price increasing everywhere outside US, ifans financial position has limitations to cater Apple

4. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Anyone can tell which country, and how much the price increased compared today iPhone6s and last year iPhone 6 price?

6. javy108

Posts: 1004; Member since: Jul 27, 2014

Im in Honduras and Ive never seen an iPhone 6s yet, its too overpriced for us.

11. discharge unregistered

I'm in so California USA, and trust me you don't want a 6s it's a piece of junk, since last year Apple is going downhill and I hope they do!! It's time for someone else to take over!!

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