John Chen: BlackBerry Z3 has been extremely well received

In a recent interview with India’s Economic Times, BlackBerry CEO John Chen declared that the latest affordable BlackBerry smartphone - the Z3 - has been “extremely well received” both in India, and in Indonesia (two of the first markets where the handset was released). Moreover, John Chen said that there’s continuous strong demand for the Z3, as users reportedly like its screen size, battery life, and price. Unfortunately, exact sales numbers haven't been revealed.

Of course, we already reported that sales of the Z3 were going pretty well (see here and here), but Chen’s confirmation of the device’s success is the ultimate proof that its launch is one of the best things that happened to BlackBerry lately.

When asked if there would be more affordable BlackBerry smartphones in the near future, Chen wasn’t able to provide precise details. Unsurprisingly, though, he confirmed that the company would introduce new devices at various price points. Two of the handsets that the Canadian firm is planning to release later this year are the BlackBerry Passport and BlackBerry Classic - both of which will be significantly more expensive than the Z3 (pictured above).

Regarding BlackBerry’s relationship with Foxconn, which manufactures the Z3, Chen said that this isn’t an exclusive one - meaning that BlackBerry won’t necessarily outsource all smartphone production to the Taiwanese company.

source: The Economic Times

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1. Dr.Phil

Posts: 2516; Member since: Feb 14, 2011

There is an LTE version of the Z3 that is supposed to be released in other major markets (such as the US) later this year. If John Chen is as smart as I think he is, he should use the Z3 to help get people to relook at Blackberry and offer it for around $200 off-contract (and possibly free on carriers). The Moto G has proven that there is a high demand for cheap off-contract offerings as long as the product is considered good quality for the price. I think the Z3 exemplifies a good quality phone that could very well compete in that price range.

3. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

Dr. Phil, Unfortunately, for US$200, the Z3 is NOT competitive enough. It's FAR than competitive. In $200 market, the user is NOT like PA reader. Lots of the US$200 in developing country like Indonesia and India might not have a computer at home, and might doing almost everything on their phone. Such as social media, photo/video, entertainment, etc, and in this price range THEY DON'T CARE ABOUT ***EXTRA*** SECURITY. For them, Android is ALREADY SECURE ENOUGH. It's like if you compare laundry shop / bakery shop to bank / jewelry store padlock. Bakery/laundry shop won't buy US$ 500 padlock. US$20 padlock is secure enough for them. and that's the reason that BB market share fall into 0.6% compared to last year 2.4%.

6. Dr.Phil

Posts: 2516; Member since: Feb 14, 2011

The Z3 offers all of that. In fact, this fall the new OS will support the Amazon Appstore which should alleviate many of those problems even though it already had social media support. It's not a phone for everyone, it is more aimed at those wanting to be productive with their phones. Even John Chen admits that time and time again. However, what I mean by competing with Android at the $200 segment is not necessarily gaining the market share from consumers who could care less about a business phone but those that do want a productive device but can't afford to spend more than $200. In other words, there are people who may buy the Moto G just because that's all they could afford but would take a look at a Blackberry device if it was offered at a similar price because they are more business oriented. Blackberry isn't going to offer a more mainstream consumer device until probably next year. So I disagree with your opinion that Blackberry isn't offering a competitive device. Just because they aren't targeting the consumer class that YOU may want them to does not mean they aren't targeting a class that may be helping to gain them market share (i.e. the business class who could care less about entertainment).

13. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

Dr. Phil, nice to talk with you :) I was wondering what business user segment that could only afford $200 off-contract phone. Could you give more example. In Indonesia, ALL THE PHONE sold is off contract, there is NO subsidize phone in Indonesia, and if I go to small shop like laundy shop, bakery shop, food stall, I see that the owner might have flagship phone, US$ 500-700 OFF-CONTRACT phone. and the worker just finely use $70-120 OFF-CONTRACT phone. This kind of worker surely don't care about BB is more secure than Android argument. In enterprise the phone used by the employee is even more high end (more expensive) compared to the non-skill worker. Therefore, I don't understand which market you were talking. In Indonesia, the BB Z3 market IS NOT office worker / enterprise. Using $200 Z3 (or any $200 phone) in office means you were receptionist or unimportant. This is just the same as car. There's only a few manager/CEO would use 1000cc car like Kia picanto. and in this price range, there is NO NEED of business oriented solution, as the user will mostly do not care about it. The Z3 market in Indonesia IS MOSTLY targeted toward junior high / high school / college student. It is failed miserably because no one care about BB ecosystem anymore. In education market, if it's not android/iOS it's failed. Because teenager like new things (new apps, new services), and BB ecosystem is sucks at this things. The Z3 is NOT MORE productive compared to android. There is nothing on Z3 that can make it more productive compared to android. and the Amazon ecosystem is NOT AS GOOD as Google play. The QUALITY apps is NOT as many as in Google play, and the payment system is NOT suitable for US$200 price range. Google play accept payment with carrier credit (in indonesia) for both paid and prepaid. whereas Amazon only support Credit card, which is what the US$200 market lack off.

17. Dr.Phil

Posts: 2516; Member since: Feb 14, 2011

Again, I wasn't speaking about Indonesian markets. I was talking about major markets like the US since that is the marketplace I know best. As far as it's success in those countries I am going to have to take Chen for his word that they are doing well there but in all honesty I could care less what phones you all have there or don't have there. I know that may sound rude, but it's the truth. It would be like you worrying about what phones are offered here in the US when it really could matter less to you. Here in the US we have many small business owners that would be interested in such a device because it allows them to be productive without having to spend a lot of money since small businesses have to watch what they spend their money on. I think there are also some young professionals who may be coming right out of college and may not have the funds for a high end device that would be interested in the Z3. Businesses, in general, that buy company phones for their workers would be interested in this kind of device because it saves them money.

18. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

I'm a bit confuse on "allow them to be productive" part. What's in BB Z3 that have allow it to be productive COMPARED to android device with the same price.

27. meanestgenius

Posts: 22802; Member since: May 28, 2014

BlackBerry devices are far more productive than Android devices, especially when you look at what the Z3 has to offer compared to what an Android device at a similar price point has to offer.

38. rdaex

Posts: 152; Member since: Oct 24, 2012

BB hub is like a breath of fresh air. I really miss it. That and REAL multi tasking built in to the core of the OS. Wanna listen to a youtube video while texting or emailing? Yea, no problem at all... not on Android or iOS

7. meanestgenius

Posts: 22802; Member since: May 28, 2014

That is not the reason why BlackBerry's market share has fallen in the consumer market. Their market has fallen so drastically due to PAST MANAGEMENT'S mismanagement of the company. PAST management didn't have BlackBerry innovate fast enough. You keep trying to put past management's blunders off on John Chen and that is INCORRECT. By the time John Chen got the reins of the company, it was almost too late. He has taken great strides to turn the company around, and it's working. That 0.6% that BlackBerry has fallen to DOES NOT EVEN TAKE INTO ACCOUNT the sales of the Z3. Had it taken those sales into account, we would be be seeing a different picture concerning BlackBerry's market share. The Z3 is a competitive device competitively priced for what it can do. Android is NO WHERE NEAR secure ENOUGH, but the average consumer DOES NOT know any better concerning such things. MOST (and by most I mean 95% or greater) consumers "follow the herd", or purchase what they see EVERYONE ELSE purchase. There is NO WAY you can compare security for laundry shops, bakery shops, banks and jewelry shops security to a SMARTPHONES security. That's BS on your part in an attempt to make your the point you're trying to make seem legit. Were the average consumer more aware of of just how important security is in the emerging markets, they would make totally different decision all together. By the way, I don't know ANY laundry or bakery shops that would use a simple padlock alone to secure their businesses, even in emerging markets.

11. meanestgenius

Posts: 22802; Member since: May 28, 2014

These reports also FAIL to take into account ENTERPRISE SALES of smartphones. Had ANY of them taken this into account, we would see very different picture in terms of BlackBerry's overall market share.

15. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

So, BB sold 10 million phone to enterprise, and only 1.7 million to non-enterprise, and strategic analytic, kantar world panel, etc. didn't report the 10 million phone / quarter that were sold to enterprise. Good JOKE!!!

25. meanestgenius

Posts: 22802; Member since: May 28, 2014

About ComTech "This information is based on the research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage and delivers beyond market share tracking to understand drivers of share changes, market dynamics through consumer insight - the data included in this release is EXCLUDING ENTERPRISE sales." Find more about Kantar Worldpanel ComTech by clicking here. I got that information from here: You will note that it says it's EXCLUDING ENTERPRISE SALES. The bold face in the quotes was done by me to make sure you didn't miss that. What was that you were saying about good joke, you lying troll?

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I think BlackBerry should follow the Chinese style, by selling their phones on a low and competitive price, that would help them to get back up on the road quicker. Btw, waiting for your next full touch screen flagship, Mr. Chen!

4. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

I AGREE, but BB problem for this selling their phone on a low and competitive price is they need to change to android. The BB mistake is QNX/BB10. This OS development costing them a fortune. They need to close the OS development, and become the Android phone maker to cut cost and survive.

8. Dr.Phil

Posts: 2516; Member since: Feb 14, 2011

I don't know where you are getting your information from but QNX is one of the most successful things that Blackberry offers. In fact, when you read the news about Blackberry and possibly breaking up the company to sell in bits and pieces they talk about how QNX is one of the most successful parts of the company. The only thing holding them back was hardware sales which makes up 40-something percent of the earnings. Maybe you should read up on articles such as this:

10. meanestgenius

Posts: 22802; Member since: May 28, 2014

He's just TROLLING, Dr. Phil. Wahys arguments against BlackBerry are often FULL of misinformation. He is very aware of how good and successful QNX is, I've referenced many articles here on PA concerning this very thing. He just doesn't like BlackBerry, which is why he continues to spew misinformation.

23. JC557

Posts: 1926; Member since: Dec 07, 2011

Especially since QNX can also be found outside of Blackberry handsets and in larger commercial hardware. On Blackberry QNX is like WP in that it requires less resources for smooth operation.

9. meanestgenius

Posts: 22802; Member since: May 28, 2014

BlackBerry DOES NOT need to change to Android to sell at a low price point. That's a DREAM of yours, and not the reality of things. Just ask HTC and Sony, who are having an EXTREMELY hard time trying to make a profit off Android. HTC is STILL losing sales fast.

16. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

How about ASK XiaoMi ASK Hauawei ASK Lenovo ASK ZTE ASK Coolpad ASK Samsung

26. meanestgenius

Posts: 22802; Member since: May 28, 2014

How about: ASK Motorola: They are only JUST BEGINNING to come out of their years on end slump, with their Android-only policy. ASK Samsung: Their sales are down as well, like 20-something percent? ASK Sony: Still has not turned a profit with their Android-only policy. The others on your list are selling handsets, that's for sure. But how profitable are they really, selling these handsets at such a low cost? As I said: Android IS NOT the answer to everyone's smartphone problems.

31. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

MORE profitable than BB!!!!

32. ablopez

Posts: 235; Member since: Apr 15, 2014

Wahyu, I don't know why you don't understand what a troll and BB addict you are. Let's take a look at some facts: 1. you comment on EVERY BlackBerry article, and you don't even use a BlackBerry; 2. you comment negatively about BlackBerry every chance you get, even though your opinion is not respected by the PA readers of BlackBerry articles; 3. you dismiss all facts given to you by those who actually use BlackBerry; 4. you dismiss all articles that don't support your argument of BlackBerry supposedly being a dying company; 5. you insult those who choose to use BlackBerry for no legitimate reason; 6. you claim that you're just presenting facts, yet your comments are tinged with hatred towards BlackBerry; 7. you call others trolls who actually support BlackBerry on a BLACKBERRY ARTICLE! Seriously, it is really getting old now. If you're being paid to be a troll, I guess that would make sense. But if you're not, then you really need to evaluate yourself and look deep inside to figure out why you keep commenting here. Please get it through your head: THIS IS OUR OS OF CHOICE, AND YOUR OPINIONS ARE NOT GOING TO CHANGE THAT!

33. meanestgenius

Posts: 22802; Member since: May 28, 2014

If I could give you a MILLION + 1's, I would! Very well said, ablopez! Wahy TRULY does not understand that it's out choice to use BlackBerry no matter what he says or thinks. It's like he is personally offended by our choice. Like it actually inflicts pain upon him. Not that I care if it does, but he really needs to give it a rest already.

36. ablopez

Posts: 235; Member since: Apr 15, 2014

Thanks MG. You're right, it's like he's personally offended that we use BlackBerry. Same with apiskula.

34. meanestgenius

Posts: 22802; Member since: May 28, 2014

So? You think I care who makes more money than whom, Wahy? That in no way influences my CHOICE, which is to use a BlackBerry. By the way, not all of those companies are more profitable than BlackBerry.

5. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

The BB Z3 have been VERY SUCCESSFUL in Indonesia and India that BB manage to raise their market share from 2.4% to 0.6%. Congratulation BB, Congratulation John Chen. If BB think Z3 sales number is EXTREMELY WELL, then I think John Chen is NOT the right person to lead BB.... delusional!!

12. meanestgenius

Posts: 22802; Member since: May 28, 2014

That report that you are referencing does not cover the full launch of the Z3. Had it done so, we would be looking at a different picture. All of these analysts reports also DO NOT TAKE INTO ACCOUNT SMARTPHONE SALES IN ENTERPRISE. The BULK of BlackBerry's sales are there. Had they taken enterprise sales into account, we would see a MUCH HIGHER percentage of market share for BlackBerry. The Z3 is selling EXTREMELY WELL, as the article states. It doesn't matter what YOU think, the fact of the matter is that BlackBerry under John Chen has improved GREATLY, thus PROVING that John Chen is the right man for the job. Stop TROLLING and find something constructive to do with your time.

14. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

doesn't matter, Z3 only sold less than 100K. We will met again in 3 months discussing on how Z3 fail is, and you will again say that it doesn't include BB passport.

28. meanestgenius

Posts: 22802; Member since: May 28, 2014

Yes, it does matter. How can you make an accurate comparison without a full Quarters sales? Use your brain for something other than trolling. BlackBerry doesn't have to sell millions upon millions upon millions of handsets for their handset division to be profitable. They only need to sell 10 million a YEAR for it to be profitable. Let us indeed revisit this space 3 months from now so I can shove the success of the Z3 down your throat.

35. apiskula

Posts: 578; Member since: Jan 25, 2013

Wow bet people were lined up for this. Liquidate already

* Some comments have been hidden, because they don't meet the discussions rules.

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