If the point of an ad is to get people talking about the product, this video certainly meets that criteria. However, if the aim of advertising is to get people to buy a product, we're not so sure that this video is going to get that job done. It does feature James Franco, and was filmed fairly recently, given that under his toque is clearly a shaved head, which he did recently for his role in Zeroville.
The ad goes with the found footage trope, with a couple girls recording Franco riding his bike, but he is moving a little too fast to be believable. The DROID Turbo makes an appearance near the end of the spot, but otherwise you might not even realize this was anything other than a strange video from an actor who has a habit of putting out strange content on social media.