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J.D. Power: U.S. consumers are more satisfied with the Apple iPad than any other tablet

Posted: , by Alan F.

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J.D. Power: U.S. consumers are more satisfied with the Apple iPad than any other tablet
According to a survey conducted in the U.S. by J.D. Power, the Apple iPad has been named the top tablet for customer satisfaction. This is the third time that Apple's tablet has won the J.D. Power's U.S. Tablet Satisfaction Study, and it was the only slate to score a perfect five in the Power Circle ratings. Low-cost tablets did play a part in the drop in the overall satisfaction score from 853 in 2012 to 835 in 2014. These cheaper devices also drove down the average price from $390 in 2012 to $337 in 2014.

Behind Apple's overall score of 830 (out of 1000), was Samsung. With a score of 822, the two rivals were only eight points apart. Asus and Amazon (820 and 817, respectively) were both also in the running, while Acer tallied a 769 score.

The decline in overall satisfaction over the last three readings has been led by a decline in ease of navigation. From 2012's 8.52 score (out of ten), the latest survey showed a reading of 8.30. Also befuddling consumers, has been the process of adjusting the settings on a tablet. That score has declined from 2012's 8.50 to 2014's 8.30. It also takes 62 minutes for a consumer to initially set-up a new tablet, compared to 55 minutes in 2012. This indicates the increase in pre-loaded apps and features available on today's tablets.

How are consumers deciding which tablets to buy? 50% say that they now rely on the reputation of the brand, up from 42% six months ago. 47% turn to the manufacturer's web site for guidance, while 46% listen to recommendations from friends and family.

U.S. consumers are more satisfied with the Apple iPad than with any other tablet

U.S. consumers are more satisfied with the Apple iPad than with any other tablet

source: JDPower via AppleInsider

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posted on 07 May 2014, 13:27 5

1. alan_1230 (Posts: 86; Member since: 22 Apr 2012)

I as a US Consumer am not happy with my ipad air that is sitting underneath my bed .
IDK what US consumers they are talking too lol ....

posted on 07 May 2014, 13:31 5

2. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

Sounds like survey selection bias.

posted on 07 May 2014, 18:15 3

25. dannyboy287 (Posts: 4; Member since: 05 May 2014)

I don't think a company like JD Power, who makes the vast majority of their revenue in the automotive and hospitality sectors, would risk reputational damage by biasing a once-a-year tablet survey. Their brand value is based on being reliable and credible. I don't even own an iPad, but the majority of iPad owners I know are satisfied customers. It's hard to argue that Apple fans are pretty loyal (blindly or not), so I don't think this is a surprise at all.

posted on 08 May 2014, 18:33

38. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

No, but they could put a slop survey together. Especially since this doesn't seem to be their bread-and-butter focus. Maybe a high school intern was tasked with the project?

posted on 07 May 2014, 13:32 5

3. bucky (Posts: 3133; Member since: 30 Sep 2009)

Why not? It's been amazing for me.

posted on 07 May 2014, 14:52 2

14. Mxyzptlk (unregistered)

It's the one tablet that just works.

posted on 07 May 2014, 19:38 4

29. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)

Just works? Bu*****t.

posted on 07 May 2014, 13:35 2

6. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)

yea they survey 1k people then expand it to a user base of millions.

My ipad was ok, but nothing is beating, that i have owned, my full windows 11.6in tablet.

posted on 07 May 2014, 18:24 1

26. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)

I'm guessing you never took a college statistics class.

posted on 07 May 2014, 21:33 1

32. roscuthiii (Posts: 2241; Member since: 18 Jul 2010)

I'm guessing you never heard the phrase that goes something along the lines of lies, damned lies, and statistics then.
Statistical results are easily swayed - bad data in, bad data out.

Just look at their "power circle" ratings. Out of a possible score of 1000, Apple earned 830... still has a full 5 circles though. Convert that to a percentile grade and an 83 is a low B. They should have 4 circles.
If it were based on a curve with Apple's 830 as the best possible score, they note that the average score was 821, in which Samsung garnered 822 points. It's slight, but 822 is still higher than 821. If they've given Apple 5 circles, then according to their numbers, they should have given Samsung 4 circles.

How exactly does that work out??? (A: Refer to lies, damned lies, and statistics.)

posted on 07 May 2014, 19:33

28. NokiaFTW (Posts: 2072; Member since: 24 Oct 2012)

If you're not happy with it, why is it under your bed still?

posted on 07 May 2014, 13:34 6

4. Qbancelli (Posts: 75; Member since: 11 Mar 2010)

There is no doubt now, this site gets paid to keep Apple relevant with positives news. Even though the don't release any product or services in ages.

posted on 07 May 2014, 14:40 1

11. Sauce (unregistered)

There is no doubt now, some people on this site are mad that their favorite companies product was #1.

posted on 07 May 2014, 16:30 1

19. InspectorGadget80 (unregistered)

Exactly I don't read jd power on surveys to tell best tablet in the u.s. I have a NEXUS (2012) it also just works

posted on 07 May 2014, 13:35 3

5. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)

I don't get it. Even the iPad Air feels sluggish and it's just HORRIBLE to use compared to smartphone or laptop...

posted on 07 May 2014, 14:33 3

10. Sauce (unregistered)


posted on 07 May 2014, 16:39 4

20. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

Um the A7 chip on my Mini 2 suffers from lag and stutters from time to time, especially when swiping down to reveal universal search. Now given I'm still on 7.0.6, but even after tweaks from Cydia it still isn't perfect.

posted on 07 May 2014, 17:20 1

21. Sauce (unregistered)

Odd. My iPad 2 never lags.

What tweaks? Have you used Speed Intensifier?
Nitrous is nice too, and effects all Java based apps/programs

posted on 07 May 2014, 13:37

7. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Most tablets are just giant phones with little thought or design put into them. And most of the big brand tablets cost way too much. Some of this "costs way too much" is charging customers insanely high prices for cellular radios for data. No wonder consumers are less happy with tablets.

The minor exception to overall tablet mediocrity are tablets that have a high quality digitizer/pen. Of course, only Samsung makes a tablet large enough for document markup/review (a very common task in business/education), but then they failed to make the tablet the proper aspect ratio that would give the user "paper + margins". And Android as a tablet OS has many failings -- but this is not Samsung's fault.

Samsung's TabPro 8.4 is a decent tablet -- price is not too high and resolution is very good. Just wish they made the NotePro 8.4 version with LTE of it so I could get rid of my Note 3/Note 8. I guess part of this is figuring out how to make a Wacom pen track well on the high resolution screens. The pen on my Note 8 is notably superior to the pen on the Note 3 for tracking/latency/niceness of use.

posted on 07 May 2014, 14:16 1

8. Augustine (Posts: 1043; Member since: 28 Sep 2013)

The bias blatant when JD Power assigns 5 stars to iPad meaning that it's among the best because its points are 1% higher than average. Four stars, for better than most, would be more reasonable.

posted on 07 May 2014, 14:30 1

9. networkdood (Posts: 6330; Member since: 31 Mar 2010)

The scores seem really close now for most tablets. JD never asked me about how satisfied I am with my Nexus 7 2012 device....lol

posted on 07 May 2014, 14:43 2

12. brrunopt (Posts: 742; Member since: 15 Aug 2013)

" J.D. Power: U.S. consumers ..."

stopped reading there...

posted on 07 May 2014, 17:57 1

23. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Apple cut them the bigger check this year. The rest of it is just the ad copy that Apple sent along with the check.

posted on 07 May 2014, 14:50

13. Antimio (Posts: 313; Member since: 11 Nov 2013)

Nexus 7 is not considered "Any other tablet", right?

posted on 07 May 2014, 15:06

15. farhad_per (banned) (Posts: 128; Member since: 26 Mar 2014)

It is very obvious that they give ipaaad ( 9.7 inch iphone )five star ..! Us=Apple nothing new..! No multitasking, no productivity, no sd card slot , what a joke.!

posted on 07 May 2014, 15:26 1

16. mobi_user (Posts: 152; Member since: 18 Jun 2013)

Man you guys are so unsatisfied with Apple and happy with others. The survey gave no consideration to you people.
Why don't you guys sue J.D. Power for misleading survey. Or at least form a group and raise a petition in Change.org.

posted on 07 May 2014, 15:51 2

17. Ninetysix (Posts: 2671; Member since: 08 Oct 2012)

An Android tablet is not #1 so it must be biased.

--fandroid logic

posted on 07 May 2014, 17:23

22. Sauce (unregistered)

Fandroid logic indeed lol. Hey, I love my Note 2, but by all means, I'll never buy an android tablet until their app ecosystem gets a HUGE improvement. They'll never admit it, but it sucks lol. Also, I love when my devices run smooth like butter.

posted on 07 May 2014, 21:08

31. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)

Yes there are apps on iStore that are not available but similar ones are on Playstore

posted on 07 May 2014, 21:06

30. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)

Ipad is simple and plain

Android Tab are for productivity

Typical average joe and users will have one thing in mind Ipad

Most commercial the world knows is Apple

Apple is the new Toyota or Ford

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