J.D. Power: U.S. consumers are more satisfied with the Apple iPad than any other tablet

J.D. Power: U.S. consumers are more satisfied with the Apple iPad than any other tablet
According to a survey conducted in the U.S. by J.D. Power, the Apple iPad has been named the top tablet for customer satisfaction. This is the third time that Apple's tablet has won the J.D. Power's U.S. Tablet Satisfaction Study, and it was the only slate to score a perfect five in the Power Circle ratings. Low-cost tablets did play a part in the drop in the overall satisfaction score from 853 in 2012 to 835 in 2014. These cheaper devices also drove down the average price from $390 in 2012 to $337 in 2014.

Behind Apple's overall score of 830 (out of 1000), was Samsung. With a score of 822, the two rivals were only eight points apart. Asus and Amazon (820 and 817, respectively) were both also in the running, while Acer tallied a 769 score.

The decline in overall satisfaction over the last three readings has been led by a decline in ease of navigation. From 2012's 8.52 score (out of ten), the latest survey showed a reading of 8.30. Also befuddling consumers, has been the process of adjusting the settings on a tablet. That score has declined from 2012's 8.50 to 2014's 8.30. It also takes 62 minutes for a consumer to initially set-up a new tablet, compared to 55 minutes in 2012. This indicates the increase in pre-loaded apps and features available on today's tablets.

How are consumers deciding which tablets to buy? 50% say that they now rely on the reputation of the brand, up from 42% six months ago. 47% turn to the manufacturer's web site for guidance, while 46% listen to recommendations from friends and family.

U.S. consumers are more satisfied with the Apple iPad than with any other tablet

U.S. consumers are more satisfied with the Apple iPad than with any other tablet


source: JDPower via AppleInsider

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37 Comments

1. alan_1230

Posts: 86; Member since: Apr 22, 2012

I as a US Consumer am not happy with my ipad air that is sitting underneath my bed . IDK what US consumers they are talking too lol ....

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Sounds like survey selection bias.

25. dannyboy287

Posts: 4; Member since: May 05, 2014

I don't think a company like JD Power, who makes the vast majority of their revenue in the automotive and hospitality sectors, would risk reputational damage by biasing a once-a-year tablet survey. Their brand value is based on being reliable and credible. I don't even own an iPad, but the majority of iPad owners I know are satisfied customers. It's hard to argue that Apple fans are pretty loyal (blindly or not), so I don't think this is a surprise at all.

38. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

No, but they could put a slop survey together. Especially since this doesn't seem to be their bread-and-butter focus. Maybe a high school intern was tasked with the project?

3. bucky

Posts: 3771; Member since: Sep 30, 2009

Why not? It's been amazing for me.

14. Mxyzptlk unregistered

It's the one tablet that just works.

29. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Just works? Bu*****t.

6. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

yea they survey 1k people then expand it to a user base of millions. My ipad was ok, but nothing is beating, that i have owned, my full windows 11.6in tablet.

26. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I'm guessing you never took a college statistics class.

32. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I'm guessing you never heard the phrase that goes something along the lines of lies, damned lies, and statistics then. Statistical results are easily swayed - bad data in, bad data out. Just look at their "power circle" ratings. Out of a possible score of 1000, Apple earned 830... still has a full 5 circles though. Convert that to a percentile grade and an 83 is a low B. They should have 4 circles. If it were based on a curve with Apple's 830 as the best possible score, they note that the average score was 821, in which Samsung garnered 822 points. It's slight, but 822 is still higher than 821. If they've given Apple 5 circles, then according to their numbers, they should have given Samsung 4 circles. How exactly does that work out??? (A: Refer to lies, damned lies, and statistics.)

28. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

If you're not happy with it, why is it under your bed still?

4. Qbancelli

Posts: 75; Member since: Mar 11, 2010

There is no doubt now, this site gets paid to keep Apple relevant with positives news. Even though the don't release any product or services in ages.

11. Sauce unregistered

There is no doubt now, some people on this site are mad that their favorite companies product was #1.

19. InspectorGadget80 unregistered

Exactly I don't read jd power on surveys to tell best tablet in the u.s. I have a NEXUS (2012) it also just works

5. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

I don't get it. Even the iPad Air feels sluggish and it's just HORRIBLE to use compared to smartphone or laptop...

10. Sauce unregistered

Sluggish? LOOOOOOOOOOOL

20. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Um the A7 chip on my Mini 2 suffers from lag and stutters from time to time, especially when swiping down to reveal universal search. Now given I'm still on 7.0.6, but even after tweaks from Cydia it still isn't perfect.

21. Sauce unregistered

Odd. My iPad 2 never lags. What tweaks? Have you used Speed Intensifier? Nitrous is nice too, and effects all Java based apps/programs

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Most tablets are just giant phones with little thought or design put into them. And most of the big brand tablets cost way too much. Some of this "costs way too much" is charging customers insanely high prices for cellular radios for data. No wonder consumers are less happy with tablets. The minor exception to overall tablet mediocrity are tablets that have a high quality digitizer/pen. Of course, only Samsung makes a tablet large enough for document markup/review (a very common task in business/education), but then they failed to make the tablet the proper aspect ratio that would give the user "paper + margins". And Android as a tablet OS has many failings -- but this is not Samsung's fault. Samsung's TabPro 8.4 is a decent tablet -- price is not too high and resolution is very good. Just wish they made the NotePro 8.4 version with LTE of it so I could get rid of my Note 3/Note 8. I guess part of this is figuring out how to make a Wacom pen track well on the high resolution screens. The pen on my Note 8 is notably superior to the pen on the Note 3 for tracking/latency/niceness of use.

8. Augustine

Posts: 1043; Member since: Sep 28, 2013

The bias blatant when JD Power assigns 5 stars to iPad meaning that it's among the best because its points are 1% higher than average. Four stars, for better than most, would be more reasonable.

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

The scores seem really close now for most tablets. JD never asked me about how satisfied I am with my Nexus 7 2012 device....lol

12. brrunopt

Posts: 742; Member since: Aug 15, 2013

" J.D. Power: U.S. consumers ..." stopped reading there...

23. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Apple cut them the bigger check this year. The rest of it is just the ad copy that Apple sent along with the check.

13. Antimio

Posts: 313; Member since: Nov 11, 2013

Nexus 7 is not considered "Any other tablet", right?

15. farhad_per

Posts: 128; Member since: Mar 26, 2014

It is very obvious that they give ipaaad ( 9.7 inch iphone )five star ..! Us=Apple nothing new..! No multitasking, no productivity, no sd card slot , what a joke.!

16. mobi_user

Posts: 152; Member since: Jun 18, 2013

Man you guys are so unsatisfied with Apple and happy with others. The survey gave no consideration to you people. Why don't you guys sue J.D. Power for misleading survey. Or at least form a group and raise a petition in Change.org.

17. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

An Android tablet is not #1 so it must be biased. --fandroid logic

22. Sauce unregistered

Fandroid logic indeed lol. Hey, I love my Note 2, but by all means, I'll never buy an android tablet until their app ecosystem gets a HUGE improvement. They'll never admit it, but it sucks lol. Also, I love when my devices run smooth like butter.

31. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Yes there are apps on iStore that are not available but similar ones are on Playstore

30. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Ipad is simple and plain Android Tab are for productivity Typical average joe and users will have one thing in mind Ipad Most commercial the world knows is Apple Apple is the new Toyota or Ford

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