Israeli start-up Shine has carriers lined up for its ad-blocking software

Israeli start-up Shine has carriers lined up for its ad-blocking software
According to a report from the Financial Times, one unnamed European carrier has installed ad-blocking software to prevent mobile ads disseminated by Google and others from reaching subscribers' screens. The anonymous mobile operator is employing a technology from Israeli start-up Shine that allows it to block out mobile ads and reduce bandwidth use on the carrier's pipeline. The software is expected to be turned on before the end of this year. There is a possibility that this unnamed carrier is 3. That mobile operator is owned by Li Ka-shing, the chairman of Hutchinson Whampoa. Li also owns Horizons Ventures, which is a major investor in Shine.

According to the report in the European business paper, the unnamed carrier is targeting Google because it wants the tech titan to give up (read split) some of the revenue it receives from mobile ads. Shine plans on offering its service to other mobile carriers and it is expected to announce a deal with one that serves "tens of millions of customers" sometime in the next two months. According to Roi Carthy, chief marketing officer of Shine, at least one U.S. carrier is going to be signing up to block mobile ads on its network.

In the U.S. and Europe, there is the possibility that Shine's service will break net neutrality rules by automatically blocking the ads. Under net neutrality, all data must be treated equally by carriers. We should point out that Shine does not block ads that are native to certain websites since these are considered by the company to be an "intrinsic part of the user experience." Shine's service will block out ads on mobile displays, apps, and mobile video ads.

source: FT (SubscriptionReq'd) via BusinessInsiders, TheVerge, AndroidAuthority

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23 Comments

1. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Well, the ball is at your court, Google.

7. sprockkets

Posts: 1612; Member since: Jan 16, 2012

"Sorry, your carrier is blocking ads which allow us to offer you great services for free, so we are blocking access to make you aware of this. Please contact your carrier for assitance." What, you think Google is going to give a cut of their ad revenue for that bullsht? This is called extortion. And guess what, all this will do is force google to go all encrypted, ad servers and all, and there will be no more fing around by carriers or anyone else trying to hijack web traffic.

9. sip1995

Posts: 1771; Member since: Feb 07, 2014

What services....? The ones that Microsoft is also offer for free....?

12. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

14. sip1995

Posts: 1771; Member since: Feb 07, 2014

I meant the mainstream ones...

13. hound.master

Posts: 1044; Member since: Feb 27, 2015

Google can do s**t about it what it can do sell his android s**t no one will buy it then since it used to be open source Google should have think about it before giving away its services for free.

20. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Android is still open source just that you can't use the name Android on devices without Google Services. SInce i sense that i chatting with a Google hater, the point is everyone benefit from Ads. Apple especially so, where to you think Apple made its 70 billons which is more than double what Google and Microsoft made.http://www.operasoftware.com/press/releases/general/2015-02-03 Microsoft Scroogle campaign is design to take Ad revenue for themselves. Now, the carriers also want a share and no one is giving them that so the upraising. Its definitely an interesting development, the one that Apple will have no problem handle as Apple has every carrier in its thumbs minus the China ones of course.

21. hound.master

Posts: 1044; Member since: Feb 27, 2015

Why do you want to be on the side of a company that make billions from ads that we hate if there's any options for ads then i will block them let there be a war between them less ads happier consumer.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Eh, it will just become a cat and mouse game. Google will just find a way around them or maybe even open up their own service. I don't see why these carriers like to dig their own graves so much. They have the upper hand now but most of these tech companies are powerful enough to kick them in the face. Google is just the first, Facebook and Yahoo probably won't watch as this goes on either.

3. blazee

Posts: 414; Member since: Jan 02, 2012

"unnamed carrier is targeting Google because it wants the tech titan to give up (read split) some of the revenue it receives from mobile ads." Says it all. The ads will eventually return when the carriers find a way to make profit out of them

4. djcody

Posts: 228; Member since: Apr 17, 2013

I will pay 100$ for this software, ad block isn't working at 100% time

5. matt8174

Posts: 2; Member since: Feb 15, 2015

I think it is three, as i am on 3, and have noticed the absence of ads on some websites, e.g. on stuff.tv, it says advertisement where there usually is an advert, but then an advert never loads.

6. Freedom

Posts: 10; Member since: Nov 24, 2014

No carrier should go to a war with google, because google is not their enemy. Carriers' owners are rich, very rich people, they should never do such a mistake.

8. HighOnAndroidFTW

Posts: 185; Member since: Apr 26, 2015

Greed, plain and simple

11. xsoft7

Posts: 27; Member since: Dec 12, 2013

Go Israel!

15. Neros

Posts: 1016; Member since: Dec 19, 2014

Blocking ads on apps? Then soon we'll have only pay2use apps. Seriously this is bad for the developers. App development is not charity. I e nothing against the ads when the app is for free.

17. tacarat

Posts: 854; Member since: Apr 22, 2013

And pay2use websites. "Polite" ads aren't a problem.

19. Neros

Posts: 1016; Member since: Dec 19, 2014

The only annoying ads are the pop-ups. Banners aren't problematic at all. Unless you have like 6 banners on 1 page.

23. hound.master

Posts: 1044; Member since: Feb 27, 2015

Yeah and a half of those pop up ads says that do not enter if you're under 18.

22. hound.master

Posts: 1044; Member since: Feb 27, 2015

It's not about apps it's about that ads will be tossed at your face when you open some sites and f**king pop up ads that when you click on page 10 pages pops up.

18. joevsyou

Posts: 1091; Member since: Feb 28, 2015

ooh lord... here we go, customers caught in the cross fire, You may think this is good but it's not like ad-block. The carrier is going be in control ~ carriers is going start blocking ads, Demanding % of the ad revenue from EACH and EVERY company, ~some will give in ~some companies will make excluive apps just for that carrier ~on google play store you are going to start seeing (app is only for at&t customers only) ETC I just see so many issues going wrong with this

24. Veigald

Posts: 290; Member since: Jan 13, 2012

Would be great not seeing Google ads all the time every time I'm on YouTube, that's for sure. God that's annoying. Everything Google does is aimed at extracting more money from ads, that's their business model. "If it's free, you're not the customer."

25. tacarat

Posts: 854; Member since: Apr 22, 2013

So how much would you pay for an ad free YouTube?

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