Israeli facial recognition firm RealFace bought out by Apple

Apple has reportedly acquired RealFace – an Israeli company that specializes in cybersecurity and facial recognition technology.

RealFace was established as a startup in 2014, and has developed a type of “revolutionary software” that offers users a smart biometric log-in method on mobile. On Sunday, The Times of Israel reported about these proceedings, estimating that the deal was worth “a couple of million dollars”.

Some people may know RealFace for Pickeez – an app which used the firm's facial recognition software to automatically select the best photos from a given assortment. However, at the time of writing, it looks like the app and RealFace's website no longer exist.

Apple appears to be actively on the lookout for promising Israeli tech companies, as this is Cupertino's fourth obtainment of this kind. In 2011, Tim Cook & Co. bought out flash memory manufacturer Anobit for around $400 million, followed by acquisitions of 3D sensor company PrimeSense in 2013, and camera tech firm LinX in 2015.

This latest development will only serve to further fuel the speculations around the upcoming iPhone 8. Several rumors hinted that Apple might decide to completely remove the physical home button and Touch ID with its next flagship, opting for an authentication method that involves facial recognition instead.

via MacRumors



1. wando77

Posts: 1168; Member since: Aug 23, 2012

WOW Apple, you are amazeballs.... Shame this is an old android feature ;)

4. Unordinary unregistered

Had it on my iPhone 3GS before any Android device. Sorry to disappoint

5. RebelwithoutaClue unregistered

I wonder what app you used for that (because Apple didn't feature face unlock at that time).

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

That's the issue at hand. What A lot of Android phones were using at that time was nothing more than using the front facing camera to detect it was you. The problem back then was that you could easily fool it. Apple never added this as an actual feature, because of this. It was worthless!! It was nothing more than a marketing checklist item that sounded futuristic. iPhone also had an app for look away and pause.

6. Ordinary

Posts: 2454; Member since: Apr 23, 2015

LMAO Where was front camera on 3GS?

8. Podrick

Posts: 1285; Member since: Aug 19, 2015

Lol, owned that troll.

9. Unordinary unregistered


2. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Say goodbye to your identity.

3. pongkie

Posts: 663; Member since: Aug 20, 2011

the cops would really love this

7. Amir123a

Posts: 126; Member since: Aug 27, 2016

Great news! Israel is an hi-tech empire!

11. submar

Posts: 713; Member since: Sep 19, 2014

Iris scanner was stupid but facial recognition is different. - Apple fans

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