Apple confirms purchase of PrimeSense

Apple confirms purchase of PrimeSense
After a number of false starts, Apple has finally confirmed the purchase of Israeli 3D sensor producer PrimeSense. The value of the acquisition is believed to be $360 million. Rumors that Apple was buying PrimeSense first surfaced in July and again last Sunday. Apple's latest acquisition is known for producing the 3D technology used in the Microsoft Kinect which allows player's motions to be used as part of an Xbox game. The sensors allow a player to interact with the game system without having to touch the controller.

PrimeSense has gone on to make smaller sensors and its Capri model is said to be perfectly sized for mobile devices. Apple could be considering using PrimeSense technology in the Apple iPhone. There are rumors that Amazon will be offering a smartphone with a number of cameras and sensors to offer 3D gesture and eye tracking capabilities. This device is rumored to be coming during the second quarter of next year, and Apple might want to combat this with similar features on an upcoming iPhone.

Apple has a habit of quickly assimilating new technology purchases into future models of its iconic smartphone. The company bought biometrics firm AuthenTec for $356 million in July 2012 which led to the Touch ID feature on the Apple iPhone 5s. In April 2010, Apple bought SIRI Inc. which  led to the introduction of the virtual voice activated personal assistant with the Apple iPhone 4s.

source: AllThingsD



31. Killua

Posts: 270; Member since: Nov 25, 2013

Surprise me apple. You've been disappointing so far. Looking for more than 4 inch phone for the iphone6.

30. guyguya

Posts: 9; Member since: Aug 14, 2013

I'm from Israel and there are talks that this 3D chip will not only be featured at Apple's next iPhone, it will find its way to the upcoming TV as well Greetings from the land of milk and honey (and Hi-Tech) (-;

11. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

Apples got some big things ahead, 2014's gonna be exciting. 64bit, touch ID was just the beginning. I can't wait, let's do it Cook.

19. bucky

Posts: 3797; Member since: Sep 30, 2009

I agree with you completely. With my 5s, iPad air and Apple TV I am super content with the way things are set up in home and mobile. Apple has purposefully built a wonderful and stable ecosystem that makes things easy. Maybe it's with age, but I just don't have the time to babysit technology anymore. It's nice to have everything just work as advertised.

20. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

Those last two sentences say it all bro. I love how ios7 just flows, no baby sitting, rebooting, hard resets etc. The system just flows, nice and smooth. I'm looking forward to ios8, and the 2014 lineup. As usual I'll be lined up to camp out, I love doing that, great fun, bad sleep lol. I just got the retina mini to go with my 5S, loving it dude +1

28. Sauce unregistered

Something people will only witness and experience if only using iOS extensively, and not just a 3 minute critique session. Bucky's post says it all.

29. androiphone20

Posts: 1654; Member since: Jul 10, 2013

+1 I really feel like 2014 is going to be Apple's year despite the criticism, Apple does own beautiful and sexy

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Just read the comments from the OG article (AuthenTec). My lord...

5. mturby unregistered

apple is wasting samsung's awarded money while jobs says: stupid tim, i should've fired him and hired schimit.

2. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Above posting make Apple sound like Star Trek Borg race while Android Open Handset Alliance as the United Federation of Planets. Oh no! We are doom!

33. JakeLee

Posts: 1021; Member since: Nov 02, 2013

Resistance is few-tile? You must be a Ferengian troll. It's exactly the other way around IMO.

1. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I saw this one coming, I.just hope they put. this tech to good use rather than having featured as a gimmick. For a technology worth $360 million this should be interesting

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

Gimmick? Dude this is not Samsung.

4. tedkord

Posts: 17532; Member since: Jun 17, 2009

Yes, because parallax (the only relatively original feature added to iOS 7) isn't a gimmick.

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It isn't original, it has been done on Android since like 2010.

9. Sauce unregistered

And done on jailbroken, or, "rooted" iphones since 2007/8, just like most stuff.

12. nctx77

Posts: 2540; Member since: Sep 03, 2013

Parallax?!? Dude who is even talking about that? They don't even advertise that. That was just an added feature to ios 7, not something they tried to sell the phone on.

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They did, it took up a good 10th of their presentation. Plus if you add all that crap about layers and things (which really has nothing to do with anything), then it had a lot to do with their selling points.

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Can't say I have much faith after seeing the last two companies they ate. Siri was total crap and touch id is a gimmick for now because they won't open the API up. They're probably holding it back for future "features" like Siri was castrated and then slowly brought up to what it was half a decade before they bought it.

10. Sauce unregistered

Touch ID a gimmic? LOL okay.

14. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

Sauce, he's gonna diss apple no matter what, so why even ask lol.

13. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

This is expected outta you, no matter what apple does you'll diss it. How can you expect to be taken seriously, when all you do is berate dude. Siri a gimmick? Yeah to you it is, to the people who actually know how to use it, it's great. The other day you said Siri can't even open apps, that shows how much you know, and how little research you do before berating apple. This is why you're not taken serious.

16. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I didn't say anything like that and if I did, link the article because I'm pretty sure I didn't. Also, Siri is a gimmick compared to what it was before Apple bought it. They nerfed it into oblivion and then released "feature" updates making it do things that it could have done on release. It still hasn't caught up to what it was or where the original developers were taking it (read up on that please). Why didn't they just release it in the state it was in when they bought it, I really do not know. I used to actually use that on my 3gs before they removed that app and then released it with the 4s (and made it exclusive because they're Apple). Second, touch ID is a gimmick unless they open up the API or do something more with it themselves. You really think it is only able to unlock the phone and make purchases in the app store. They could easily make it an authentication for all apps that get updated for it. The app (like facebook) would broadcast a touch ID authentication and if a yes reply is returned it would log in. It is literally the same as saving your password to "remember me" (or the equivalent is) but safer because random people can't access your account if they get a hold of the phone in an unlocked state. But watch, they will reveal that little "feature" with the next iPhone and then call it revolutionary and beautiful and press will go crazy when the prompter tells them to. As long as it does relatively mediocre things it is literally a gimmick, just like Samsungs double photo thing or their eye scroll thing (try not to have double standards). I am all for innovation just as long as they don't screw it to take advantage of less informed consumers in the future, but that is currently Apple's strategy unfortunately (so I will continue to call it out).

17. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

Dude stop it, stop lying. YES YOU DID dude, guess you figured no one would notice but we're techies too. Use an OS extensively, before you rag on it.

18. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

You continue to call apple out on PA. What's that gonna accomplish, other than green thumbs? It won't change any opinions, or buying plans dude. Take it to apple HQ, if you really wanna call them out. On PA you simply sound like a typical loudmouth apple hating android (fanboy), not user. Android users just enjoy what they have, and critique. The fanboys....well YOU know.

21. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Damnit not again. First of all, calm down. Second, why the hell would I even mention opening apps with Siri? On an iPhone you only have apps on the front page, instead of holding the home button for half an hour and then asking Siri, why not just hit the relevant app icon? Finally, I'm not on here to change the world. If it helps someone that is fine, if it doesn't, who cares. I really don't know why you get all irritated about it. You kiss some serious Apple a__ (check your comment below) but you don't see me hating on you directly. All I am doing is calling out Apple's ethics and dubious decision making and you Apple guys respond with threats/name calling. If you are a "techy" then go ahead and state your case instead of resorting to angry fanboyism.

23. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

Everything you just tried to switch to me, is what you do all day everyday dude. "Hold the home button for a half an hour", that's sensationalism at its best dude. As far as using Siri to open apps, how about the apps in folders that you don't normally use, but know the name of? Instead of flipping thru the folders to find it, simply hold the home button for 29 minutes and say open blah blah blah. I often have Siri turn on wifi, or Bluetooth, when I'm driving and can't. I also love doing searches with Siri, and navigating, checking on my Yankees, Steelers, Wolverines, stocks etc. Yeah you're right Siri is a gimmick lol, a very helpful one. Siri is finalflash a techie, or crybaby fanboy........thanks Siri, I'll give him tissue to dry his tears.

22. winter_hat

Posts: 110; Member since: Feb 04, 2013

The Touch ID 'gimmick' is making me consider buying my first iPhone ever. I have to use passwords to access my phone because of work. If I can touch it and unlock the phone, saving several seconds.... 100s of times per day...I will take more gimmicks like that.

24. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

It works great too, all the time.

25. winter_hat

Posts: 110; Member since: Feb 04, 2013

Yes, everyone I've seen is near instant. If your friends are all hopped up trying to show it off, sometimes they will press it attempting to unlock the phone....when it's already unlocked....making them look like fools and making the sensor look like it's not working. If you use it to unlock the phone, when it's locked, it's flawless.

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