Intel poaches Qualcomm talent to recharge mobile

Intel poaches Qualcomm talent to recharge mobile
For the second time in as many months, Qualcomm is losing an executive. Unlike the last time, where Peggy Johnson took a position at Microsoft, this time Qualcomm is losing this leader to a direct competitor.

Amir Faintuch, is former president of Qualcomm Atheros, which is a subsidiary that develops networking and connectivity technology and products. Qualcomm Atheros builds some of the underlying technology found in Wi-Fi MIMO, widely used in mobile products and around the home.

At Intel, Faintuch will be named Senior Vice President and Co-general Manager of the Platform Engineering Group. Faintuch’s network prowess is augmented with a background in designing system-on-chips (SoC), a strong point for Qualcomm, and an area where Intel has been struggling, especially in mobile.

Intel’s spokesman, Chuck Mulloy said, “We want to accelerate our success rate with SoCs and get the designs aligned and the roadmaps aligned to do that. We’ve made good progress but there’s more to be done. Amir has extensive management experience and a strong resume.”

It is not like the company has been completely absent from the mobile chip game, but with a market share of under 10% in a rapidly expanding segment, the company needs to do something. While hiring talent is one way to product organic growth, there are some that believe Intel should buy its way up the ladder.

source: re/code

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13 Comments

1. vincelongman

Posts: 5611; Member since: Feb 10, 2013

Good Qualcomm has been disappointing this year 805 is slower than the K1 and 5430 And the gap will be even bigger compared to the 64-bit K1, 5433 and A8 Hopefully this gives Qualcomm the wakeup call they need

2. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I wonder if Qualcomm will go back to being a modem company. They seem to have fallen flat on their face for processors. Using ARM's standard designs will keep them in the game for now, but it seems everyone else is doing better, more interesting, things with their designs.

5. av911

Posts: 206; Member since: Nov 19, 2012

Really? Just because they've been complacent, they'll gonna get out of the SoC business? How many of their chips are in smartphones, tablets, and smartwatches? You don't think they can improve?

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I don't think Qualcomm is going to get out of the SoC business. They are a massively dominant company that stopped working on new chips so they could maximize profits. I do wonder what is going on with management when there's nothing on any of their roadmaps remotely interesting for processors. And why doesn't the company offer an innovative smartwatch-specific chip? It seems they are asleep at the wheel other than modems.

11. sgodsell

Posts: 6739; Member since: Mar 16, 2013

They do offer a smartwatch-specific chip. Actually they offer a few chips that can be used on smart watches. There is even PoP.

12. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Are you referring to the S400 used in a variety of current smartwatches? This chip is not designed for a smartwatch. "The Snapdragon 400 processor has already been adopted by numerous leading smartphone manufacturers, and its inclusion at the heart of these new smartwatches clearly demonstrates its versatility and efficiency. The Snapdragon 400 processor is highly flexible, allowing it to be optimized to support the unique power and size needs of wearables." ... "Both watches feature all-day battery life thanks in part to the powerful yet efficient Snapdragon 400 processor" Obviously something that can scale down to a watch is not a bad chip, but it is not purpose built for watches/wearables. Now, perhaps you were referring to some other Qualcomm chip? :)

3. YourNickname

Posts: 127; Member since: Aug 14, 2014

Qualcomm ia still the leader and theres more to a processor than just its benchmarks. Nobody is putting a denver in a phone yet. And there maybe a real reason why, such as 3rd degree burns. Most any chip maker can make a more powerful processor, but to make it work with tiny mobil devices with no cooling capabilties... so far only qualcomm is the one with the reputation to deliver their claims. If k1 can deliver 1.5times more efficient with their supposed benchmarks and quality control then it will be a beast. But its reputation has shown that their assembly line vehicle is not equal to their showcar. Exynos has a poor reputation of crashing, instability. My guess why qualcomm is lagging a little this half is because they are truly testing their 810s fot reliability in mobile applications. And the others are taking risky shortcuts to reclaim marketshare.

4. medicci37

Posts: 1361; Member since: Nov 19, 2011

I think qualcomm is lagging because they don't have enough competition

7. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

While their latest K1 may be blazingly fast, I don't think Nvidia will ever produce an SoC worthy of Samsung, SONY and LG's attention. In a smartphone that is. Intel, well...they have a loooooong way to go. Their current crop of Atoms aren't that impressive. Thermal / power efficiency leaves something to be desired. Qualcomm will stay on top for a while (even if they are slacking) because no other chip maker can deliver outstanding heat management and performance at the same time, you got to factor in that built in LTE as well.

8. j.khan95

Posts: 51; Member since: Nov 09, 2013

No mention of mediatek XD

9. lallolu

Posts: 729; Member since: Sep 18, 2012

Nvidias chips cannot be compared to Qualcomms for 1 main reason; Battery efficiency. Mediatek will likely become a real competitor soon I believe.

10. nokia12

Posts: 610; Member since: Nov 19, 2013

they are battery efficient but might not be heat efficient.. we'll have to wait for dual core k1..

13. yowanvista

Posts: 341; Member since: Sep 20, 2011

MediaTek is a joke, their SoCs can be best described as low end due to their dated GPUs and suboptimal Cortex-A7 used in their high tier offerings. Qualcomm has the advantage of having their IP, i.e their own core, GPU and modem designs specifically tailored for each segment, not to mention that their kernel sources are open and maintained on a daily basis at CAF.

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