Instagram tired of people illegally boosting their likes and followers, starts cleansing profiles

Now, Instagram is putting to use newly developed machine learning tools that will detect and remove likes, follows and comments that are coming from illegitimate sources, according to the company’s Community Guidelines and Terms of Use. Since user count is important for Instagram, it’s not banning the offenders, instead:
Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others. We will also ask them to secure their account by changing their password.
Seems like Instagram is giving users the benefit of doubt and letting everyone who misbehaved suffer only a slight change in numbers. However, the post states that the new measures will be ongoing and repeat offenders will “see their Instagram experience impacted”, leaving to your imagination what might actually happen.