Inside the reality distortion field: everything Apple does is “great, really awesome, best ever”

Inside the reality distortion field: everything Apple does is “great, really awesome, best ever”

Apple opened the 2014 WWDC with a massive keynote where it showed the world its brand new iOS 8 and Mac OS X 10.10 Yosemite, and it was evident that the executives on stage had a really good time. They dropped a couple of weed jokes, threw a few punches at Google and Microsoft, and even made fun of Craig Federighi’s hair, but the one thing that they did best was to time and time again lavish praise on their own products.

You get a sense of Apple’s excessive use of superlatives when you watch the full 2-hour presentation (it’s available online), but the real scale of it really starts to dawn on you when you isolate just the moments when Apple executives praise the newly unveiled features: “great, wonderful, fantastic, remarkable, gorgeous, awesome, in a league of its own, amazing, terrific, incredible, beautiful, phenomenal, mind-blowing, unreal, stunning, dramatically, trully stunning, unbelievable, really awesome, best ever, unparalleled…” You could start building up a thesaurus with Apple’s selection of superlatives, but it’s not just how many the company uses - it’s how often it glues the highest praise words to even relatively mundane features.

Looking at just this part of the presentation, it seems like a hilarious overuse of words, but that’s how Apple has always been. Remember the legend about the reality distortion field around Steve Jobs? These might be the very nuts and bolts. But from another point of view, maybe deep inside, that is exactly what users want to hear and see - something really, truly great and new. What do you think?


FEATURED VIDEO

69 Comments

1. CX3NT3_713

Posts: 2343; Member since: Apr 18, 2011

Ummmm no it ain't

3. Ashoaib

Posts: 3243; Member since: Nov 15, 2013

This is what apple think and ifo0ls think... in reality some features are good and only some are good because there are only some, not much... same like my feature phone

12. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Reminds me of the adage "He who knows, does not speak. He who speaks, does not know". They literally have to throw those words out to engrain them into the heads of others because their products do not naturally inspire those feelings.

18. marbovo

Posts: 658; Member since: May 16, 2013

Unfortunately we live in a era of speakers not knowers

22. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

That's true, and people only know what others speak

39. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Brainwashing at it best!

48. heyhi

Posts: 137; Member since: Feb 19, 2013

thats i was gonna say its kind of like a church ps:im not against any religion

72. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Average Joe's and grannies and kids

49. androtaku

Posts: 246; Member since: Dec 12, 2013

let's see how fandroid respond

55. engineer-1701d unregistered

My favorite part is when he says "you know how many people at home are saying what's he taking about". Because we did say that about the lies and the so called huge amazing looks of a transparent widget bar or anything else they said.

66. networkdood

Posts: 6330; Member since: Mar 31, 2010

wow, I actually watched this edited video - very sickening when you watch it like that...lol

2. nlbates66

Posts: 328; Member since: Aug 15, 2012

haha got brainwash video?

4. number29

Posts: 185; Member since: Jan 25, 2013

This article would seem to elicit the response 'no s*** sherlock'. To be honest, I don't give a hoot how Apple describes their own products because I'm an informed consumer who can decide for himself whether something is 'great' or 'wonderful'.

7. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

And all tech companies use praising words on their products. It's more than natural.

33. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

But not to a degree like apple...heck companies like google and samsung market some of the main features of thier products...

36. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Doesn't

35. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

But not to a degree like apple...heck companies like google and samsung doesn't market some of the main features of thier products...

5. enthasuium

Posts: 150; Member since: Nov 21, 2013

6000 foolish people was sitting there as audience listening to another fool about great innovative features. huh

6. number29

Posts: 185; Member since: Jan 25, 2013

No need for the trolling comment. 6000 people sat there and watched Apple unveil a whole slew of updates to the iOS and OSX platforms.

8. enthasuium

Posts: 150; Member since: Nov 21, 2013

slew of updates to the iOS???? Pls ,,,now you trolling

15. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmao widgets and 3rd party keyboards? this is so 2011. we at android got bored of these things we barely use them now. #Dinosaurs

62. Droidrapist

Posts: 186; Member since: May 28, 2014

You mean the 9% of Android users who are ACTUALLY using the featuers from 2014? Cuz more than 90% of Android users are on 2010 version of Android LOL and Kitkat doesn't even run well on older android phones from 2 years ago. hahahaha

74. jroc74

Posts: 6023; Member since: Dec 30, 2010

If you are going to use numbers, stats at least be realistic with the diss....

79. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmao, 65% are on Jelly Bean, and 17% on Kitkat. and yeah, even if they still are on GINGERBREAD, it's still a better OS than ios7. #AppleIsForOldPeople #StoneAge

73. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Including you it's 6001 Another 1just got washed by iFruit Lmfao

11. iGeek

Posts: 171; Member since: Mar 15, 2013

Man these 6000 foolish people include most of the people who made the apps that you are currently using on your phone. so stop this stupidity and start thinking right. Don't the Gold Edition S5 and Finger Print Scanner on a Flagship remind you of another phone ? Why after the 5s was released this happened? I'm not defending Apple but when we say it's competition then we have to apply it to both sides... if iOS 8 didn't get brand new features ... Google won't move there asses to build up a better ecosystem... I have a Note 3 and an M8 and the way Data sync between them is terrible so is Quick Reply in some Apps ... Please start thinking well and get over being a Fanboy

17. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmao. Many companies have gold edition, brown, blue, red and also fingerprints so, go to h*ll. I own a Galaxy S5 Gold Edition. and h*ll no it doesn't remind me of any feature phone. In fact nothing resembles the iFeaturePhone. My S5 is also IP67, 4K, Better FHD, Sharper Screen, Multi-Window, IR Blaster, Toolkit, Replaceable Battery, Micro-SD, Super AMOLED, Amazing Camera With Amazing Features, Better Battery Life, USB 3.0 and MUCH MORE. Glad your iFeaturePhone has apps and opens facebook, other than that it's a meaningless iCr@p. your name says it all about what you have and what you own. lmao #FreakinDinosaur #AppleIsSo2010 #GladYouGuysHaveWidgetsNow.

19. farhad_per

Posts: 128; Member since: Mar 26, 2014

Don't hope he could understand....! Only icraps fans saying wooow about those copy and old features.... icopy useless features even can't match with my old S2..

25. The13thKing

Posts: 849; Member since: Feb 26, 2014

yes bro that's true. we barely use those features these days.

29. iGeek

Posts: 171; Member since: Mar 15, 2013

I hope you saw my new reply. Don't be a child ... be a Geek and no your S2 doesn't have better features don't try to convince yourself with this .. I own a Note 3 and an M8 both running 4.4.2 which put your S2 to shame and I have to say that I'm jealous of the way Apple implemented it's features

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.