In case you missed it, check out T-Mobile's new ad starring Nick Cannon for its Apple iPhone 8 BOGO deal

If you caught Sunday night's American Music Award, you might have seen T-Mobile's new ad starring Nick Cannon. The ad focuses on a BOGO deal being offered by the nation's third largest carrier as part of its #HolidayTWOgether ad campaign. With this deal, consumers will be able to buy an Apple iPhone 8 and get a second one for free. The 30-second spot apparently takes place on Christmas Eve when Santa and his son (little Saint Nick) make a loud arrival down a chimney.

Pops urges Junior to take notes. First, Santa tells his son that T-Mobile gives you two iPhone 8 units for the price of one. "One person gets an awesome gift, and so does the next guy," says Santa. "You're one wise dude, dad," says the son. Santa tells him to repeat that, which little Saint Nick obligingly does. "Twice is nice," says Santa.

And with that comes the tag line, "Great things come in twos." So right now, you can buy an Apple iPhone 8 and get the second for free. Just the other day, we told you all about the carrier's hot BOGO deals that are available now for the Black Friday shopping season.

With the deal, you'll be buying two Apple iPhone 8 units using T-Mobile's EIP. You might need to pay the monthly installment costs on both phones for two months before you receive the pre-paid MasterCard that you can use toward making the monthly installment payments.

Other phones that are part of the same BOGO deal include the following:

While the Apple iPhone 8 Plus is not included in the buy one, get one free deal, you can buy one and get the second for $99.99.

Check out T-Mobile's new Santa and Santa Jr. ad starring Nick Cannon by clicking on the video at the top of this story.

source: T-Mobile

Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)



1. GreenMan

Posts: 2698; Member since: Nov 09, 2015

I never understand BOGO deals. Instead of giving a free product with the purchase of one, why not just slash the price by 50%? I mean, wouldn't it be more accessible for the masses this way? I was a commerce student. And I remember asking this question to our professor and according to him it increases the velocity of the inventory. Your products will fly off the shelf TWICE as fast, which is a decent gain. Made sense to many of my classmates. But being a stubborn person since forever, I asked him that wouldn't' it yield less demand as the product is out of reach for MORE people? Cheap product = More customers, as they call it? And wouldn't it be better for a company's goodwill to have a larger customer base as this alternate strategy will definitely yield higher, almost TWICE as many customers? And that caught him off guard and he deflected the question. I guess he wasn't too sure himself! Oh well, G'Day!

2. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

They want to sell more Sims

3. worldpeace

Posts: 3135; Member since: Apr 15, 2016

You're right.. Let's say they get 100 purchases with BOGO deals (mean 200 smartphones). (in alternate universe) They sell it for 50% off, those 100 potential purchases (from BOGO) can simply buy 2 of it (that'll make 200 smartphones) PLUS another purchases from peoples who only need 1 smartphone (I know there will be a lot of it) But T-mobile (and other companies) running business, not charity :v They losing money for each BOGO deals so they can't sell too many.. They also make agreement with phone manufacturers (that's why they only seel LG, samsung, and apple for BOGO deals), so that they can throw samsung phone for free, for every samsung phone purchases, and not other phone brands (with $50 off you can get 1 samsung + 1 apple and phone manufacturers wont like that kind of BOGO)

4. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Well, that's where desirability comes into play as desirability also affect demand! I understand when they throw a BOGO deal and give a relatively 'undesirable' product for free, literally throwing it away and getting rid of it for the sake of clearing the inventory. But I doubt that an iPhone 8, no matter how under-shadowed by The iPhone X, is deemed 'undesirable' to the general, non-fandroid masses! Guess I'll never know! Oh well, G'Day!

5. Xilam unregistered

To understand a BOGO deal, you have to look at who’s offering: carrier or manufacturer. Carriers use popular devices to entice new/renew contracts - has nothing to do whether device selling well or not. Sometimes these carriers have a limitled supply of the popular device they’re using for promotions, but it brings in foot traffic. When Manufacturers do it, they need to push a device that may not be selling well.

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