In 2017, smartphones and tablets will account for 75% of all Internet traffic

In 2017, smartphones and tablets will account for 75% of all Internet traffic
If one thing's for certain, it's that mobile technology is an undying beast that continues to grow and mature with every single day that passes. From brilliant innovations to subtle refinements, every change and update that we see pushes the industry forward in some way shape, or form. As such, more and more people are getting their hands on devices than ever before. Along with becoming more powerful and intuitive, prices have been decreasing dramatically as well. As a result of all this, a new report from Zenith shows that, in 2017, a whopping 75% of all Internet traffic will come from mobile devices.

To put things into a better perspective, smartphones and tablets only accounted for about 40% of Internet traffic back in 2012. A jump of 35% over the course of just 5 years is insanely impressive, and those numbers only look to be on the rise even more. This year of 2016 showed that mobile devices accounted for 68% of Internet traffic, and that number is expected to grow up to as much as 79% two years from now in 2018.

Where in the world is mobile the most popular though? Zenith reports that Spain is currently the country with the largest amount of Internet usage that comes from mobile devices with a number of 85%. As for the country where smartphones are the most popular, Ireland showcases an impressive number of 92% of citizens that own a smartphone. Spain comes in not far behind at 91%, and as mobile tech continues to grow and become more affordable, we should fully expect to see similar numbers in many more countries around the world.


As one might expect, this increase in usage of mobile devices for Internet access has played a big part when it comes to online advertising. Zenith crunched the numbers here once again, and they're predicting that 60% of all global advertising revenue for the year of 2018 will have an incredibly strong focus on mobile devices. Just how much is 60% though? That equals out to a lump sum of around $134 billion across the entire world, making it larger than marketing and advertising budgets for outdoor advertising, magazines, newspapers, and movies combined together.


The numbers that Zenith is reporting are almost jaw-dropping, but a mobile-driven future does appear to be the world that we're currently living in and headed towards even more. Devices like the HP Elite x3 try to make a mobile device your one-stop solution for all of your computing needs, and with numbers like what Zenith is showing, it wouldn't be all that surprising if we started to soon see more and more smartphones and tablets that try to be the one and only computing device that you need. 

The state of mobile tech and its usage in 2016 certainly is interesting, and that only looks to be increasing even more so in the coming years.

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19 Comments

1. nctx77

Posts: 2540; Member since: Sep 03, 2013

Totally beehive it! Outside of my work laptop, I don't even own a computer.

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

Believe*

10. 14545

Posts: 1835; Member since: Nov 22, 2011

Ok, I have to ask, how did that get corrected to beehive? Do you work as a beekeeper or something?

15. ibend

Posts: 6747; Member since: Sep 30, 2014

probably, since his auto-correct show that he use beehive way more often than believe, lol...

19. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

My notebook are purely for work and my desktop is for gaming. For the casual stuff mean laying on bed that where tablet or 6.44 phablet are preferred.

3. Bernoulli

Posts: 4362; Member since: Sep 01, 2012

Would be nice to see the country with the high data usage, no percentage, just straight up usage

4. BLUEBLASTER

Posts: 946; Member since: Feb 23, 2014

That's pretty mad but I will always do most of mine on Desktop.

7. Klinton

Posts: 1409; Member since: Oct 24, 2016

As usually they didn't say what they mean by 'tablet' LOL Do they count Windows 10 tablets, too? Because if the phone-OS tablets go down, Windows 10 tablets/hybrids go up every year. BTW when ppl do job, they do it on PC laptops/hybrids mostly OFF-line tasks. Sometimes more hour than their phones. But this report is about data use. So I clearly don't understand the point of such everyday articles. Nothing but manipulations.

14. Tanii

Posts: 132; Member since: Apr 30, 2015

Point is gaining traffic & views...

5. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

I'm doing my part. Phone and tablet owner, gotta have both.

8. Klinton

Posts: 1409; Member since: Oct 24, 2016

This article is not about which devices ppl use most, but which generate more traffic. BTW ppl use PC laptops/hybrids a lot for OFF-line tasks. Often more hour than their phones or toy tablets. But this doesn't count here:) The report is about data use. ''Cleverly'' suggesting that ppl don't need laptops/hybrids/desktops. Such everyday articles are just for manipulations.

11. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

Ok, but so what lol.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Well mobile device have better access to social services. I don't do Facebook from a desktop. For simple email, social networking and shopping, all can be done on a mobile very quickly. But when I do use my pc, I usually don't use social networking.

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Signed - posted from Galaxy Note 7

6. xondk

Posts: 1904; Member since: Mar 25, 2014

I have to wonder about this, mostly because it says 'traffic' but is that in terms of home page visits and such? because that I totally understand. But in terms of data usage, sure phones have streaming apps and such, but many watch netflix on other stuff then their phones and laptops, streaming it directly to tv, via console, what have you, and in terms of pure data usage I don't see mobile devices leading...yet? So it is a distinction that needs to be made when you use the word 'traffic'

16. MingLiangChen

Posts: 329; Member since: Jul 06, 2012

Commented for Moto X Pure !

* Some comments have been hidden, because they don't meet the discussions rules.

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