If things had turned out differently, you could be using the General Electric iPhone
Back in 1996, with Apple struggling and the stock trading at $20, the company's CEO was Michael Spindler who was practically begging GE to take the company off his hands. Of course, history would write a more compelling story for Apple. Steve Jobs returned after NeXT was purchased by Apple. Jobs' return to the company he co-founded led to the development of the colorful new iMac, the Apple iPod, the Apple iPhone and the Apple iPad.
Today, Apple's market cap of $607 billion is more than twice GE's $296 billion. From Apple's point of view, sometimes the best deals you make are the ones that never get done.