If things had turned out differently, you could be using the General Electric iPhone

If things had turned out differently, you could be using the General Electric iPhone
Had the top brass at General Electric agreed to the deal, the company could have purchased Apple back in 1996 for just $2 billion, a mere pittance of what Apple would be worth 20 years later. The story was revealed in a new book by former NBC CEO Bob Wright titled "The Wright Stuff." At the time, NBC was owned by GE and headed by corporate wheeler-dealer Jack Welch.

Back in 1996, with Apple struggling and the stock trading at $20, the company's CEO was Michael Spindler who was practically begging GE to take the company off his hands. Of course, history would write a more compelling story for Apple. Steve Jobs returned after NeXT was purchased by Apple. Jobs' return to the company he co-founded led to the development of the colorful new iMac, the Apple iPod, the Apple iPhone and the Apple iPad.


Today, Apple's market cap of $607 billion is more than twice GE's $296 billion. From Apple's point of view, sometimes the best deals you make are the ones that never get done.

source: NYPost

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16 Comments

1. darkkjedii

Posts: 31058; Member since: Feb 05, 2011

Bet G.E. is like damn damn damnnnn!

3. bubblechaos

Posts: 114; Member since: May 04, 2015

everyone keeps saying "if we bought this before blah blah" in all honesty, the company could have gone very wrong and messed up what apple could have been. or Be way better than what it is now. If you changed something in the past, there is not knowing what could happen in the future. Butterfly effect?

4. tedkord

Posts: 17357; Member since: Jun 17, 2009

Exactly. Apple probably wouldn't exist today had GE bought them.

6. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

Yeah, just look at Palm.

12. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

you and your palm man hahaha

11. PHYCLOPSH

Posts: 652; Member since: Jun 28, 2014

Well seeing the way things turned out, I wish GE would've accepted the offer. The world would certainly be a better place devoid of ridiculously overpriced phones...

13. ibend

Posts: 6747; Member since: Sep 30, 2014

2billion at 1996 isnt small money for GE.. and what does apple have at 1996?

9. jas0n

Posts: 54; Member since: Mar 01, 2016

really no guarantee that apple would have become what it is today if GE had bought it. just like the guy who sold swift key for a bicycle. under his direction it may have just tanked.

15. AlikMalix unregistered

This is interesting

2. Fallen1

Posts: 288; Member since: Nov 14, 2014

This needed to happen, if GE bought them out, chances are they would have never had the same success they do now. Not an apple fan by the least, but this was just apple needed to be as large as they are now

5. joebklyn

Posts: 16; Member since: May 02, 2011

Agree 100% ...... GE would have destroyed Apple and sold it off.

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You're assuming that Apple under GE would still have made these products. You're also assuming GE wouldn't have sold off Apple assets for cash too. You're also assuming that Apple would have bought the NextStep OS and turned it into OS X which then was stripped down to become iPhone OS/iOS. So many assumptions!

8. canner

Posts: 68; Member since: Feb 29, 2016

lol the Iphone would probably use android XD

14. ibend

Posts: 6747; Member since: Sep 30, 2014

If they really bought it, PA will be a peacefull place

16. canner

Posts: 68; Member since: Feb 29, 2016

doubt it lol

10. joevsyou

Posts: 1091; Member since: Feb 28, 2015

good thing jobs came back and con bill gates out of 150 million

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