Instagram unveils IGTV: The future of television?


Today, Instagram held an event where they announced IGTV, a new service made for long-form video. IGTV can be watched both from its standalone app or from within the Instagram app itself – Instagram wants to be sure that all of their over 1 billion users worldwide can watch from the start. 

Instagram wanted IGTV to feel natural. The videos are vertical, the way we naturally hold our phones. When you open the standalone IGTV app, the videos autoplay, just like on a television. And just like television, you can watch videos from a particular channel – the channels being creators you follow on Instagram. And as we are dealing with a video focused service, the 1 minute limit that we are accustomed to on Instagram has been extended to 1 hour for IGTV. 


Navigation is as simple as swiping up from within the video. There are tabs for 'For You', 'Popular', 'Following', and 'Continue Watching'. From the Instagram app, you will be able to see if a creator has uploaded video to IGTV by looking at the space next to where Stories are located. From within the video, you have the ability to interact by tapping the like button, commenting, or sending messages via Direct. 

Instagram is positioning IGTV as the future of video on Instagram, but we wonder if IGTV spells the future of television itself. IGTV will be rolling out globally to Android and iOS within the next few weeks. Will you be tuning in?

source: Instagram

FEATURED VIDEO

16 Comments

1. legiloca

Posts: 1676; Member since: Nov 11, 2014

Probably, depends on the creator I guess, I also do my own mini vlogs in my Stories anyway and I feel they shouldn't last more than 3 minutes cause I ain't gonna be wasting people's time (*cough* follow me @dpwnickifierce *cough*)

2. Cyberchum

Posts: 1068; Member since: Oct 24, 2012

Google and YouTube should be worried.

3. mootu

Posts: 1525; Member since: Mar 16, 2017

Why? Untill IG figure out a way to properly monetize it YouTube will always be king.

8. Cyberchum

Posts: 1068; Member since: Oct 24, 2012

And you really think they will have problems monetizing when it's time? Lol. I guess it's okay for you to think. And hey, nothing will ALWAYS be king! I don't know where you got that from.

9. mootu

Posts: 1525; Member since: Mar 16, 2017

Read what i said again! I said YouTube will be king until IG is monetized properly, not that it will be king forever so get off your high horse.

11. Cyberchum

Posts: 1068; Member since: Oct 24, 2012

I'd have understood if only you learnt the art of punctuation.

14. peace247 unregistered

u would have understood if u had an iq of 1.

15. Cyberchum

Posts: 1068; Member since: Oct 24, 2012

It takes one to know 1, right? . I don't know; how many more taps would it had taken you to properly write "you", genius? Two, right? And to think that this is the age of smart auto-correction keyboards. . Hop off the internet, kiddo!

10. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Vine used to be the king of short viral clip, and they died because they failed to monetize it.

4. NorFoster

Posts: 4; Member since: Dec 18, 2017

After introducing long-form videos to its 1 billion users, Instagram seems to be a tough competitor for Youtube. Going forward, Instagram will get monetized from this. Instagram will be one of the major factors for Facebook's stellar performance in the near future. news.alphastreet.com/instagram-reaches-1-billion-u​sers-introduces-long-form-video/

5. rouyal

Posts: 1583; Member since: Jan 05, 2018

“we wonder if IGTV spells the future of television itself” That’s a bit of a stretch.

6. legiloca

Posts: 1676; Member since: Nov 11, 2014

Quite a stretch actually.

7. peace247 unregistered

vertical video...eww

12. ImperialDynamics

Posts: 84; Member since: Nov 30, 2012

RIP YouTube

13. TMHKR

Posts: 202; Member since: Dec 08, 2012

Unlikely.

16. ebilcake

Posts: 1230; Member since: Jul 16, 2016

Okay, so it's another YouTube clone.. The problem with YouTube clones is they're not YouTube.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.