Huawei has plans to take over the world…well overtake Apple and Samsung anyway

Huawei has plans to take over the world…well overtake Apple and Samsung anyway
In the grand scheme of things, China is the market to watch. Taking aside any issues, advantages or disadvantages, the world’s largest nation is also one of the fastest growing emerging markets.

Huawei is a giant in its own right, the number 2 telecom equipment manufacturer in the world (behind Ericsson). That makes it a critical component to what makes the internet work. The company has also been making strong inroads in the mobile communication space. Huawei made an impressive showing at CES 2013 in Las Vegas, Nevada in January, introducing the high-end Huawei Ascend D2 Android smartphone, and the 6.1-inch screen Ascend Mate. At MWC 2013, the manufacturer earned some more press with the announcement of the Ascend P2, another high-end device, dubbed the "world's fastest smartphone" to take on established competitors around the world.

However, Huawei is not just going to throw product out there and see what will stick. A company with the resources like this has a plan. The division that is making these impressive new devices is Huawei Devices, headed by a gentleman by the name of Wan Biao. He has his sights set squarely on Samsung and Apple.

The company is one year into a five year transformation strategy, and this company does need to transform. Huawei is mired in controversy related to the security and integrity of its products. Some investigations have led many to suspect the company is an active partner in assisting the Chinese government spy on foreign entities.

Huawei has enough of an image problem that companies in the US are actively discouraged from doing business with it, and the company is not allowed to bid on government contracts in the US, Australia or New Zealand. The company claims that it is “employee owned,” an odd annotation in a communist state with selectively capitalistic economic policies and where privacy is not the primary concern of the state.

Wan Biao sees the consumer as the way to clean the brand image for Huawei. He is also confident and clever. When asked if Huawei can really reach the ranks of companies like Apple and Samsung, his response was, “I can’t predict who the other two will be.” Wan is executing this plan now, aiming at the high end segment.

“Our philosophy is that , within any one price segment, Huawei’s the best one. And in the price segment of iPhone, second half of this year, we have a new flagship, targeted at the higher end,” according to Wan. That corresponds to being about 18 months into the aforementioned five year transformation. That seems like an overly aggressive, overly optimistic plan, but Huawei does have an advantage.

“Why can we have these kind of technologies? Because we come from the network side. When we develop our network side, we develop our chip set alongside it. No one else can do that; only Huawei can do that. Samsung can’t do that. And we have 10,000 research and development engineers developing radio technologies. Samsung has the technology of the display. Huawei has telecommunications.”

And that right there says a lot. Moreover, Huawei has 45,000 software engineers. Huawei is focused on Android, but is also working with Windows Phone. The sales of the Ascend W1 have been good, and the company believes that consumers will like it.

The image can be polished up by good deeds and great marketing. The products are arguably already there to compete on a global scale. “We’re one year in to a transformation. We are on the way to being a top-three consumer brand.”

source: Business Insider

FEATURED VIDEO

27 Comments

1. yyuu1000

Posts: 260; Member since: Jul 26, 2012

ok lets hope not

18. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

AND WHY NOT? just because its chinese...? you realize what a comment like that makes you right? Huawei has been busting a$$ and is the second largest telecom giant in the world providing infrastructure solutions to governments on nations worldwide. the huawei devices revenue is like a drop in an ocean for them yet they continue to work hard and bring out stellar devices to challenge the best in the android world! I personally use a Note 2 and I like Sammy because they have produced the best in android but I call it as it is. if tomorrw huawei or any neew company can beat sammy or any of the other majore giants like Apple....then personal feelings aside they deserve the credit. Reputation and brand value does not only have to be earned but also maintained and its good companies like Huawei, Lenovo and others are coming up and giving ta tough fight becaause the ultimate winner is the customer who ends up with even more amazing devices! and oh yeah all that bullcrap about Huawei being a spy and all...that garbage talk...its childish people even consider that!

24. Droiddoes unregistered

LMAO at you immediately pulling the racism card. There's no way he could've based his opinion on Huawei on the fact that their phones f*cking SUCk, right? Nah, he's a racist, that must be it.

26. _Bone_

Posts: 2155; Member since: Oct 29, 2012

You clearly have no clue about Huawei phones, do you? lol

2. richardyarrell2011

Posts: 510; Member since: Mar 16, 2011

Huawei is pretty soft in the android world.

25. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Sold the most Android phones after Samsung.

3. yyuu1000

Posts: 260; Member since: Jul 26, 2012

no china

4. nikenturd unregistered

well at least they gotta change their name first....''HUAWEI'' doesnt sound good to the ears of Westerners.

14. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Sounds like Who Why :D

16. lallolu

Posts: 732; Member since: Sep 18, 2012

It actually sounds nice because it is pronounced "Who are we?"

5. darkskoliro

Posts: 1092; Member since: May 07, 2012

I think they can do it. Random Chinese companies come up with hearty specs costing less than half of what you normally pay for. Why cant Huawei make it? Well, not now of course :L

6. pwnarena

Posts: 1129; Member since: Feb 15, 2013

they should not make it as a top seller if they can't prove that they are not partners in the communist espionage scheme. i agree with the name. it's difficult to say and spell.

7. Taters

Posts: 6474; Member since: Jan 28, 2013

What? So guilty until proven innocent? There is still no hard proof that proves that they are guilty BTW.

8. lovefist unregistered

Yeah huawei really sounds suspicious to anyone with no knowledge of them. I know the company but I would not dare part my hard earned money for huawei products.

9. bluescreen

Posts: 154; Member since: Nov 22, 2012

1 year into a 5year plan....not taking a chance no matter what kind of phone they produce i will buy the note 3 fulfill my 2yr contract and maybe then go with huawei providing everything checks out with their phones and they dont try to install some deeply embeded spy software in it somewhere.....

10. MrJerry

Posts: 403; Member since: Oct 05, 2012

Dream is free

11. stefanosana

Posts: 3; Member since: Mar 01, 2013

oh you made me laughted with the title!!! I really needed a good joke! thanks :P

12. stefanosana

Posts: 3; Member since: Mar 01, 2013

oh you made me laughted with the title!!! I really needed a good joke! thanks :P

15. procopiojose

Posts: 132; Member since: Oct 26, 2012

that is more likely to happen if samsung and apple just throw in the white towel and switch to manufacturing fortune cookies..

17. gmracer1

Posts: 646; Member since: Dec 28, 2012

lmao Huawei will get eaten alive if they go after either Samsung or Apple. This is just too funny!

19. InspectorGadget80 unregistered

Dream on Huawaei YOU'RE PHONE isn't even have a 1080P HD screen only 720P. Plus you might but a bug in their.

23. hiBreed

Posts: 90; Member since: May 29, 2012

lol! Did u miss grammar class? If u are going to troll, at least do it right, btw 1080p is not a deal breaker for many, still a gimmick as at now

20. lolioslol

Posts: 182; Member since: Dec 10, 2012

LMFAO, yeah good luck with that lol

21. catt4u

Posts: 145; Member since: Jul 09, 2011

Unfortunately, good hardware is worthless without a very good software AND updates! It's a lesson that Samsung has learned very quickly, and that's why they are the largest player right now! Users nowadays no longer are satisfied with good hardware without the latest updates. And to clarify a misunderstanding: It's not the fault of Samsung that carrier specific software releases arrive late. It's the fault of the carriers who have specific requirements! Huwaei has a very bad reputation where it comes to software updates. I know from experience after I bought a Ideos S7 tablet which got stuck on Android 2.1 They never released any update for the device. In short thats Huawei: Try to sell a lot of hardware but never mind about customers or updates. My advice: STAY AWAY from HUAWEI. They can better use the next four years for the release of updates for their devices they sold over the last few years Perhaps that would give them some credit with their future customers ;)

27. _Bone_

Posts: 2155; Member since: Oct 29, 2012

They are steadily improving each year, you'd be surprised how up to date their latest devices are, although they are less attractive at price point. Point is, they are taking pages out of Samsung's book on the support front and the bigger they get the more community stuff will come. My advice: don't judge on the past in the mobile world but on the present, because one year can make a huge difference.

22. TROLLING

Posts: 13; Member since: Feb 28, 2013

That they never over_take, but in there dreams and thoughts, thiy shall.....

28. procopiojose

Posts: 132; Member since: Oct 26, 2012

huawei may have a chance of taking over the world if people can pronounce their brand name by minimum of 3 times without twisting their tongue..

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.