Hamburger menus could kill your user engagement

Hamburger menus could kill your user engagement
The current trend in mobile app design is to use a hamburger menu for extra options rather than using up precious on-screen real estate for the features. Unfortunately, at least one app, zeebox, has found that using a hamburger menu (aka side drawer) has absolutely killed user engagement within the app. It seems that users have something of an issue with "out of sight, out of mind". 

The zeebox team apparently debated quite a bit whether to stick with the tabbed interface that had been used in the social network for TV app, or to shift those options to a hamburger menu. The team eventually decided on a cleaner UI, and the redesign got great reviews on both Android and iOS. But, the trouble was shown in the app's analytics, where the team found that user engagement had dropped almost in half, because they simply weren't seeing the same options on-screen. 

Overall, users spent less time in the app, because what they saw on screen was all they interacted with. Ultimately, it seems that the only options that should be dropped into a side drawer are settings and other rarely-used options. 

What do you guys think? Do you often go into hamburger menus?

source: The Next Web



18. pookiewood

Posts: 631; Member since: Mar 05, 2012

Makes me think of Windows Phones original App. I liked it better than the current one that uses the Hamburger menu. The pivot style was nicely done but the App did have a bug with the newsfeed. I think they should've just fixed that.

16. isprobi

Posts: 797; Member since: May 30, 2011

I did not even know they were called hamburger menues. I just called them the crappy little things that I have to use if I see them. As a user I should never have to dig into menus except for rarely used settings. So tabs or something else is better for me.

14. damokles unregistered

Tab > hamburger you can slide sidewards anytime in the tab-view like in Windows Phone -menus. Even Tabs take some space, it's really "what you see is what you use"

13. gilkzxc

Posts: 15; Member since: Sep 19, 2012

top has less functions and side has more functions but for the user experience is better to have the top cause the control and the menu is with the content and not instead so it only depends on the UX and the target of the app want if it needs side or top each one have it own advanteges and disadvantages

12. deewinc

Posts: 455; Member since: Feb 21, 2013

I don't eat hamburgers

19. reckless562

Posts: 1153; Member since: Sep 09, 2013


11. networkdood

Posts: 6330; Member since: Mar 31, 2010

'Hmmmm.....hamburgers' ~ Homer J. Simpson

17. pookiewood

Posts: 631; Member since: Mar 05, 2012

"I'll gladly pay you Tuesday for a hamburger today." - Wimpy

9. Lauticol

Posts: 404; Member since: Jun 25, 2011

I wonder why developers are not giving their apps the coloured statusbar! Not even in Google apps!

10. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012

They have a specific usage on Android unlike iOS. According to the guidelines, they shouldn't always be used in all apps.

8. CX3NT3_713

Posts: 2365; Member since: Apr 18, 2011

No comment

6. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

I hate hamburger menus, very few apps have to animation optimized well enough on my GS3, and I just find them inelegant

3. DaNTRoN

Posts: 135; Member since: Jul 23, 2012

I like hamburger menu, but can see why tab is more effective.

15. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Me too. I nearly forgot the menu button existed on my Samsung Galaxy Ace when I installed CM11

2. crazymonkey05

Posts: 189; Member since: Nov 20, 2012

I think its funny that Facebook went from hamburger to tab ui

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

They did? I refuse to use the regular app (Since I do not agree to them reading my texts, using my camera, etc.) so I just use the website, and it still is heavily hamburger reliant, the only "tabs" are for the notifications for friend requests, messages, and notifications. Honestly, I like tabs more. I always liked the look of Twitter more than Facebook.

5. crazymonkey05

Posts: 189; Member since: Nov 20, 2012

Yea its being rolled out in stages....I'm using Facebook for android beta and its tabs and it looks a lot like iOS Facebook but the bottom bar is at the top

7. kzat82

Posts: 27; Member since: Dec 26, 2013

Yeah, the Messenger app looks like a knockoff of the stock iOS sms app. It's really annoying that Facebook is ignoring the Android design standard.

1. grahaman27

Posts: 364; Member since: Apr 05, 2013

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless