Half the people watching television ad confused the Samsung GALAXY Tab for the Apple iPad

Half the people watching television ad confused the Samsung GALAXY Tab for the Apple iPad
Samsung had difficulties marketing its Samsung GALAXY Tab as half of the viewers watching television commercials for the Korean manufacturer's tablet thought that the device that they were looking at was the Apple iPad. This information came from a Samsung report that was revealed in court during the Apple v. Samsung  patent trial. Only 16% of those who viewed the spot knew that the tablet in it was a Samsung model. This could be bad news for Samsung as it shows the jury that the design of the Samsung tablet was similar enough to confuse casual viewers into thinking that it was the iPad.

The internal report was paid for by Samsung and found just 11% of consumers can trace the GALAXY Tab to Samsung while 65% can trace the iPad to Apple. The survey also inquired why consumers would not buy a Samsung GALAXY Tab and one of the primary reasons was the lack of awareness of the product. Television commercials had minimal effect because of the "misattribution".

Marketing a product is a difficult job, confirmed Apple's top marketing guru Phil Schiller. Schiller had taken the stand earlier in the week and noted that the Cupertino based firm had spent $149.5 million promoting its tablet in 2010 alone. With a comment that was surely intended for the Samsung GALAXY Tab, Schiller said that when a competitor comes up with a product that copies Apple's design and marketing, customers can get confused on whose product is whose which is like "stealing all the value we've created."

source: AppleInsider

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119 Comments

2. phoenixpr

Posts: 167; Member since: Mar 28, 2012

Yet those are the very people in the nut house. I think that TV should be removed from the ward. I have the iPad 3, But as soon as Samsung Note 10.1 is out, I am trashing my iCrap for that.

11. stealthd unregistered

And as soon as you look at the 1280x800 screen you're going to be disappointed.

24. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Compared to the third gen iPad? Of course! Remember, this was created as a competitor against the ORIGINAL iPad. I can easily say that this is better in many respects than the OG iPad, but compared to newer models, the Apple product is better.

108. Mario1017

Posts: 336; Member since: Sep 04, 2011

The note 10.1 was not made to compete with the first iPad...u dumb?

109. phoenixpr

Posts: 167; Member since: Mar 28, 2012

Agree with Mario1017.

111. u-suck-more

Posts: 529; Member since: Aug 26, 2011

lol that is e most retarded statement ever

61. Jay_F

Posts: 236; Member since: Nov 29, 2011

You'd be a complete idiot for it too, so have fun with that.

81. serious9010

Posts: 254; Member since: Jul 20, 2012

I have the galaxy tab and I'm trashing that for the new iPad. Something that's actually worth it's money.

106. phitch

Posts: 214; Member since: Mar 06, 2012

No you don't and no you won't. You are piss poor, so go back to your trailer park and watch your old school CRT with your rabbit ears.

110. serious9010

Posts: 254; Member since: Jul 20, 2012

Nice try loser. I'm really trashing the tab though.

3. Lucas777

Posts: 2137; Member since: Jan 06, 2011

so apple does have a case after all… this is certainly interesting

112. rei-gouki

Posts: 7; Member since: Aug 11, 2012

It is unfortunate that by "having a case", their marketing department can say, "woot, we did such a good job, competitors are helping us advertise!" only to get smacked by the lawyers and get told to, "stfu". It's times like these which raise pressing questions like which profession would land you in a lower level of Hell. And wonder why Apple would sue them, of course.

4. christianqwerty

Posts: 467; Member since: May 05, 2011

to be honest, it does sort of look like the ipad, especially the one with the lighter color back with the black at the top, looks like the back of an ipad.

6. centuro1911

Posts: 12; Member since: Feb 24, 2012

Also... 75% of people who watch tv are retarded. So I guess we should be happy that a third of our retards can tell the difference between Apple and Samsung. Meanwhile no one else cares.

9. E.N.

Posts: 2610; Member since: Jan 25, 2009

Well Samsung Galaxy Tab advertisements appear pretty much everywhere like Tv commercials, billboards, and ads on webpages and web videos. Pretty much everyone is exposed to these advertisements.

7. cityeighteen

Posts: 40; Member since: Mar 28, 2012

Most tablets look very similar to each other by their very nature. This isn't just Samsung copying Apple. People only get the Samsung Galaxy Tab and the iPad confused because the iPad has become so synonymous with the entire tablet industry. When people see a tablet, they assume at first sight that it is an iPad. If Apple can sue Samsung for making a similar-looking tablet, then Kleenex might as well sue anyone else that makes tissues, and Post-It might as well sue anyone else that makes sticky notes. You can't tell the difference between a Kleenex tissue and a tissue from another brand.

12. E.N.

Posts: 2610; Member since: Jan 25, 2009

As soon as tablets become commodities, you'll have a case. But you're going to have to wait a couple of decades at the least.

101. Fluxman

Posts: 51; Member since: Jun 03, 2010

cityeighteen is right. I have a Tablet S, which looks nothing like the iPad (which Apple lawyers even specifically called out as an alternative design). I get a lot of people going "Hey, nice iPad". It's not about the design, it's that due to Apple marketing, dumb people automatically associate a tablet with the iPad, no matter the design. And there are a lot of dumb people...

10. cj100570

Posts: 204; Member since: May 12, 2009

Anyone not able to distinguish an iPad from a Galaxy Tab 10.1 is an idiot. Ray Charles could tell the difference....

15. ROYALLIST

Posts: 25; Member since: Aug 08, 2012

Agree.

91. dmckay12

Posts: 243; Member since: Feb 25, 2012

Ray Charles is a die hard iPhone fan. Seriously.

94. dmckay12

Posts: 243; Member since: Feb 25, 2012

Sorry. Got my black, blind singers confused. I was thinking of Stevie Wonder.

104. kingstandup

Posts: 30; Member since: Oct 24, 2011

Well said!

13. Santi_Santi unregistered

Sammy is eating his own dessert... There are huge differences between those 2 devices but Sammy is taking the same path as Apple just by showing the same things that the Apple iPad. Personally i want Apple to lose this case and Sammy to avoid all the similarities with Apple products. Just look at the SG S3!!! They were able to show a brand-new device and the person who cant tell the differences between an Apple iPhone and a Galaxy S3 is because he is not living in this world...

16. ROYALLIST

Posts: 25; Member since: Aug 08, 2012

True.

18. Yummy

Posts: 117; Member since: Mar 28, 2012

How can you possibly mistaken it?

21. ROYALLIST

Posts: 25; Member since: Aug 08, 2012

There from lalaland....

20. darkvadervip

Posts: 366; Member since: Dec 08, 2010

Centuro1911 is retarded. Samsung own reports point out the truth. I dislike the when people see the facts but when embarrassed say anything off the top of there head.

113. rei-gouki

Posts: 7; Member since: Aug 11, 2012

From what was reported, there was no separation between people who identified it as iPad because it was a tablet and people who thought it looked like an iPad (and therefore "musta been" an iPad). There is probably a larger lawsuit to defend the name iPad from becoming a reference to any tablet, similar to a problem I heard about that Xerox had.

22. MartyK

Posts: 1043; Member since: Apr 11, 2012

Alan F!!, Folks, if you want to hear/read what really happen, go to a source that is not bias aka Alan F.. Here are links in case you want to see what happen in court.http://www.theverge.com/2012/8/7/3225714/samsung-accuses-apple-tampering-with-evidence and :http://www.groklaw.net/article.php?story=20120808104757643

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