HTC to offer automobile integration with Cello?

According to a Reddit author who posted what appears to be an HTC Release Note, the company is working on a device called Cello that is expected to integrate with cars more than Android Auto does. The features on the device include "Night Vision, Sonar, Mini HMI (Human Machine Interface), DVD, Tire Pressure Monitoring System, Lane Departure Warning System, Navigation and GPS."

Interestingly, the device will come up with a special version of HTC's Sense UI made especially for cars. This is called Sense Automotive and on the current version of Cello, it runs over Android 4.4. Of course, this could be updated to Android 5.0 or higher by the time HTC unveils Cello.

Some of the features listed in the Release Notes are capabilities not available with Android Auto at the given time. HTC has reportedly been testing Cello since the fourth quarter of last year when it was named Autobot. There is no word on when we might see HTC introduce Cello.

Thanks for the tip!

source: Reddit via TalkAndroid



1. smari

Posts: 12; Member since: Mar 29, 2015

interresting :)

2. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

I don't think they can compete with CarPlay and Android Auto but this is further evidence that they want to do more than phones which is understandable.


Posts: 334; Member since: Mar 24, 2015

I just cant see htc competing this year with the m9 disappointment, and ugly m9 plus.

4. Fire5

Posts: 315; Member since: Feb 13, 2015

Htc defocused total mind instead of expanding its business to television and household items are betting for you not to bring benefits and could never compete with Google or Apple.

5. lsutigers

Posts: 832; Member since: Mar 08, 2009

What exactly did you just say? Besides, TV's and other household electronics are not their core business which would not make sense for them to be in. Not to mention, those businesses have razor thin margins which is exactly why Sony and other companies much larger than HTC, with deep pockets and decades of experience, can turn a profit making these TV's and household electronics. Terrible idea.

6. lsutigers

Posts: 832; Member since: Mar 08, 2009

Typo: I mean to say CAN'T turn a profit.

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