HTC’s ship continues to fill with water as revenue numbers drop further
by Georgi Zarkov / Aug 07, 2018, 6:47 AM
The consolidated revenues of the company fell 37.23% in just a month and 77.41% compared to July 2017. To get an idea how bad the situation is, the last time HTC had such low revenue was in August 2003. The company’s total revenue for 2018 so far is around $544.6 million and while that’s no small figure, it’s 54% lower than it was for the same period last year.
The company’s revenue for the second quarter of 2018 came to $222.2 million, but it recorded a net loss of $68.3 million. One of the few positives HTC had in 2018 came from selling its original design manufacturing division to Google for $1.1 billion. The move kept HTC on the positive side in the accounting books with a net profit of $621 million for the first half of 2018.
The phone maker continues to release flagship devices (latest one is the U12+), but they make almost no impact on the market. One of the positive contributors at HTC is the VIVE virtual reality headset, but the VR industry is not mainstream enough for its 12% device share worldwide to bring sufficient revenue.
If the company’s restructuring efforts and spending cuts don’t have the desired effect, the day we’ll see the last HTC smartphone might not be too far in the future.
Posts: 234; Member since: Mar 11, 2014
$621? Is that a typo, or was the difference between profit and loss roughly one phone sale?
posted on Aug 07, 2018, 6:58 AM 1
Posts: 234; Member since: Sep 24, 2015
They are launching half baked products with huge price tags they deserve this
posted on Aug 07, 2018, 7:21 AM 4
Posts: 56; Member since: Jan 09, 2015
I think people stopped buying them since their resale value had always been extremely low... Like insanely low. Why would you buy a phone at flagship price and then exactly one year later it's worth like 1/10 of what you paid.
posted on Aug 07, 2018, 7:32 AM 2
Posts: 28; Member since: Apr 21, 2014
I bought a U11 Eyes six months ago at what I would almost consider to be flagship price. A month later the same seller cut it down by $150. It shipped with Nougat and will never be updated beyond that. Moral of the story - I am stupid.
posted on Aug 07, 2018, 9:27 AM 1
Posts: 33; Member since: Mar 10, 2014
Sad, that other competent phone maker is going to disappear. Sony, Blackbery, Motorola and LG are on the same edge of losing market and considering their perspective in mobile market. Therefore mobile market goes towards small choice between few monopolists (Apple, Samsung, Huawei, Xamomi), and other/small/fancy/cheap chinese brands.
posted on Aug 07, 2018, 7:58 AM 2
Posts: 2380; Member since: Mar 03, 2013
Went to mobile shop 2 weeks ago looking for G7 and U12 plus and I couldn’t found any of these phones asked the sales man about both phones he told me that store not selling anymore any lg or Htc phones not even mid range phones.
posted on Aug 07, 2018, 8:27 AM 1
Posts: 1083; Member since: Jan 17, 2014
… time to sell out... Well, maybe that was last year or earlier than that, even, but they need every penny they can get as they shut down operations. Long past abandoning-ship time now... everybody at HTC get out while you still can, if you can...
posted on Aug 07, 2018, 1:31 PM 1
Posts: 576; Member since: Dec 30, 2014
We usually are the first ones (Southeast Asia) to get the latest HTC phones out in the market. But it's been months and there is no HTC U12+ in sight. I'm a huge HTC fan but (currently own the U11+) but this is a turn off even for me. Good thing I've accepted their fate and will continue using Motorola or Huawei.
posted on Aug 07, 2018, 7:07 PM 0
Soon, it's gonna be only Apple and cheap android phones.
posted on Aug 07, 2018, 8:56 PM 0
Posts: 23; Member since: Jan 29, 2014
Huge fan I was. I had like 7-8 HTC phones in the family. Bought A9, with all the fuzz about the updates. ONLY ONE major update. ONE. That phone died on nougat. The U11+ is still with december security. I remember the days when M7 got all those Sense and OS updates. Sorry HTC, I am a Pixel now. Again, ONE update on A9.
posted on Aug 08, 2018, 1:35 AM 0
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