HTC's sales remained steady in October; still led to a year-over-year drop

HTC's sales remained steady in October; still led to a year-over-year drop
The HTC 10

After yet another 31-day period of operations, HTC has today posted its unaudited revenue report for the month of October and, rather unsurprisingly, it represents yet another big decline.

For the period ending October 31, HTC’s sales totaled $42.63 million. This figure represents a pretty big drop of 78.44% compared to the 197.315 million that the company earnt just 12 months ago. However, on a slightly more positive note, it does represent a small increase of 4.08% versus the month of September when HTC earnt $40.64 million.

When it comes to 2018 as a whole, the Taiwan-based company’s revenues currently sit at $676.81 million. For the first time in over a decade, this puts the brand on track to miss the $1 billion milestones in revenue for the year. For comparison, by this time last year, HTC was well on the way to a total of $2 billion for the year with revenues of $1.7 billion.

Over the past quarter, HTC has been implementing various cost-cutting measures which should push it into profitability eventually. Unfortunately, as of the time of writing, the company hasn’t yet posted its financial report for the quarter ending September 30, so it remains to be seen how effective these changes have been.



1. ijuanp03

Posts: 594; Member since: Dec 30, 2014

As a die-hard HTC fan, I can say it's all their fault. How can you sell HTC devices when marketing is almost close to zero. The steep price is also big turn off not just for me but for potential buyers who aren't even a fan of this brand. It's been months now and the U12+'s price tag haven't even dropped. Sorry-not-sorry, HTC.

2. Feanor

Posts: 1365; Member since: Jun 20, 2012

The problem with HTC is that they don't have a USP (a unique selling point). They have no advantage in hardware in comparison to e.g. Samsung or Huawei, but they also don't have an advantage in software as e.g. Google, Nokia or Sony that offer near stock Android and fast updates. Sony is in similarly dire financial situation but I still choose them because their hardware is only just behind the best (already the XZ3 is more advanced in hardware than any HTC), but they have a good advantage in software, particularly in comparison to Samsung or Huawei but also HTC.

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