HTC reports another three months of red ink for the second quarter of 2017

For nine consecutive three-month quarters, HTC has announced a loss. It makes you wonder how the company can afford to keep spending for the red-ink cartridges that they are using to print these reports. The just announced net loss for the second quarter of 2017 amounted to $64.23 million USD, a slight 3.9% improvement from the $66.87 million USD loss that HTC reported for the previous quarter. This works out to a loss of 7.8 U.S. cents a share for Q2 versus a loss of 8 U.S. cents a share for this year's first quarter. Gross margins declined to 13.7% from 16.3% during the same time period.

For the first half of 2017, HTC had a loss of $131.1 million USD, a 30% drop in red ink year-over-year. The net loss for the first 6-months of 2017 amounted to 16 U.S. cents a share.

The company's current flagship model, the HTC U11, has been warmly welcomed. The Edge Sense squeezable feature has been the recipient of kind words from users who simply squeeze the sides of the handset to open certain apps quickly and easily. The feature will also appear on HTC's next handset, the mid-range HTC U Life 11. Expected later this year, the device will feature a 5.2-inch display carrying a 1080 x 1920 resolution. A Snapdragon 630 chipset will be found under the hood.

Analysts expect more red ink from HTC when it reports its numbers for the current (third) quarter of 2017. From June to July 2017, revenues were down 10.16%, and from July 2016 to July 2017, HTC's sales were down 2.06%. For July, HTC took in $203.9 million in revenue.

The report rattled investors with HTC's shares down 9.06% to $2.05 USD on Monday.

source: Digitimes



1. sv1293

Posts: 11; Member since: Jul 25, 2017

they need to hire a good marketing team!

2. foreverNOOB

Posts: 166; Member since: Jul 07, 2017

Both HTC and LG need new R&D, strategy and marketing team because they keep doing something wrong in every generation of their top flagship.

3. Well-Manicured-Man

Posts: 702; Member since: Jun 16, 2015

Why? The U11 is a very nice phone with an excellent camera. HTC missed the slim beze trend his year though.

12. you_sukk_it

Posts: 219; Member since: Apr 11, 2017

I hope they go bankrupt. tytn II was sold to me with no gpu driver and m7 garbage purple phone color and banding. extremely slow charging. 4mp is not better in low light then my 21mp moto x style..evo 4g 8mp was killed by iphone 5mp. everything is all hype with them. I pray they close shop.

5. KyleRiemen

Posts: 170; Member since: Oct 29, 2014

These phones look like uninspired chinese phone with premium price tag. It is not appealing at all. Why not making something different? A 2/3 inch camerasensor, the lumia1020 had one and it was not too thick. I would definitely buy a phone capable of doing good night shots. Removable back with faux leather, it is cheap, looks good, is durable and not slippery, so i won't need a extra cover. A microSD slot, removeable battery, supporting AOSP like Sony does. They should go their own way and not do what everyone else does, especially when they can not compete on cutting edge chip and display technology.

4. ijuanp03

Posts: 612; Member since: Dec 30, 2014

1. Spend more on marketing and hire a good marketing firm 2. Complete overhaul of design language 3. Minimize the bezel (you're not making any effort here, sheesh) 4. Bring back the headphone jack (to shut critics) 5. Make your highend phones more affordable (we are not in the 2013-2014 HTC One) Wake up, HTC. You are not a market leader anymore. You can't sell your phone with the same price range as the highend Galaxy. If you want US to buy your phones, try enticing us with the price considering your latest financial problems.

8. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

They need to make other products other than smartphones. It's good they have the vive but they need more to survive.

15. Gatorsrule52

Posts: 103; Member since: Mar 18, 2013

They already overhauled the design and made the phones more affordable...

6. Zylam

Posts: 1817; Member since: Oct 20, 2010

HTC needs a radical overhaul in every area like ijuanp03 mentioned above. It's astonishing to see how a company can be so distant from understanding what fans and the market want. They are focusing on pointless gimmicks instead of fixing the pre-existing problems in their line up. It's time they went back to UniBody, incredibly well crafted metal phones and this time with slim bezels and almost no skin of any kind.

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

"1. Spend more on marketing and hire a good marketing firm" Don't you think HTC must have thought about that? Why doesn't HTC spend more on marketing if it will make much of a difference? On top of that, HTC's budget doesn't let them go rampant on ads like Samsung does. Even with Samsung-like marketing, it won't help HTC all that much. Heck, HTC paid $12 million to a celebrity in 2013 for a two-year marketing campaign... But that still didn't make any difference in HTC's profit or market share.

9. medtxa

Posts: 1655; Member since: Jun 02, 2014

They need good product first for marketing to actually work, its not gonna work if they market it as 'second fastest phone' or 'second best display' or 'biggest bezel phone'.

19. Chidoro

Posts: 168; Member since: Sep 20, 2016

That's a laughable amount compared to the Samsung juggernaut budget. The stupid things are everywhere just sucking up mindshare left and right. It's marketing, plain and simple. At this point it's extra work because Sammy people need to be lured away from the brand. Now that they toss in the glitz, it's a tough go for competitors.

10. Greenmule

Posts: 129; Member since: Apr 24, 2017

Asus should buy them. The marketplace is over saturated with manufacturers. Consolidation is inevitable. And currently, the price is right.

11. sv1293

Posts: 11; Member since: Jul 25, 2017

Guys here are complaining about bezels, what's wrong with them? I need the bezels on my phone so that when it slips or falls by mistake, the chances of screen breaking is much lesser than that of bezelless display! Also HTC U11 is a gorgeous phone, the problem with HTC is their timings - they release phone too late and as I mentioned earlier - marketing sucks! Half of the people are not even aware of this brand. All everyone know is Samsung and Apple because they market themselves rigorously! The money they ask for their device is also too much, remember HTC One A9? Who would pay 500 bucks for such SoC? They also make quite disastrous decisions very often: HTC U Ultra - wont even call it half baked - it wasn't baked at all and HTC One A9 - the to be hero device for HTC. They messed up with HTC One M9's camera - that's where the downfall began!

13. eman99

Posts: 410; Member since: Aug 03, 2010

They need to lower their prices

14. Gatorsrule52

Posts: 103; Member since: Mar 18, 2013

Nope. The price in the US was lower than the other flagships already. They just need to get on every carrier again

16. fyah_king unregistered

Make it bogo, so I can get the red and blue colors. I betcha, it would sell like hot cakes.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Will someone please buy HTC and put them out their misery. I use to love their phones, but starting with the original One series, they just went down. I really hate to see them suffer!

18. MartyK

Posts: 1043; Member since: Apr 11, 2012

HTC should've put the HTC U11 on all carries.. That wouldn't help them more than just Sprint

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