HTC reports another three months of red ink for the second quarter of 2017
by Alan Friedman / Aug 14, 2017, 1:33 AM
For the first half of 2017, HTC had a loss of $131.1 million USD, a 30% drop in red ink year-over-year. The net loss for the first 6-months of 2017 amounted to 16 U.S. cents a share.
The company's current flagship model, the HTC U11, has been warmly welcomed. The Edge Sense squeezable feature has been the recipient of kind words from users who simply squeeze the sides of the handset to open certain apps quickly and easily. The feature will also appear on HTC's next handset, the mid-range HTC U Life 11. Expected later this year, the device will feature a 5.2-inch display carrying a 1080 x 1920 resolution. A Snapdragon 630 chipset will be found under the hood.
Analysts expect more red ink from HTC when it reports its numbers for the current (third) quarter of 2017. From June to July 2017, revenues were down 10.16%, and from July 2016 to July 2017, HTC's sales were down 2.06%. For July, HTC took in $203.9 million in revenue.
The report rattled investors with HTC's shares down 9.06% to $2.05 USD on Monday.
Posts: 11; Member since: Jul 25, 2017
they need to hire a good marketing team!
posted on Aug 14, 2017, 1:43 AM 3
Posts: 146; Member since: Jul 07, 2017
Both HTC and LG need new R&D, strategy and marketing team because they keep doing something wrong in every generation of their top flagship.
posted on Aug 14, 2017, 1:51 AM 2
Posts: 219; Member since: Apr 11, 2017
I hope they go bankrupt. tytn II was sold to me with no gpu driver and m7 garbage purple phone color and banding. extremely slow charging. 4mp is not better in low light then my 21mp moto x style..evo 4g 8mp was killed by iphone 5mp. everything is all hype with them. I pray they close shop.
posted on Aug 14, 2017, 8:14 AM 0
Posts: 170; Member since: Oct 29, 2014
These phones look like uninspired chinese phone with premium price tag. It is not appealing at all. Why not making something different? A 2/3 inch camerasensor, the lumia1020 had one and it was not too thick. I would definitely buy a phone capable of doing good night shots. Removable back with faux leather, it is cheap, looks good, is durable and not slippery, so i won't need a extra cover. A microSD slot, removeable battery, supporting AOSP like Sony does. They should go their own way and not do what everyone else does, especially when they can not compete on cutting edge chip and display technology.
posted on Aug 14, 2017, 2:34 AM 0
Posts: 507; Member since: Dec 30, 2014
1. Spend more on marketing and hire a good marketing firm 2. Complete overhaul of design language 3. Minimize the bezel (you're not making any effort here, sheesh) 4. Bring back the headphone jack (to shut critics) 5. Make your highend phones more affordable (we are not in the 2013-2014 HTC One) Wake up, HTC. You are not a market leader anymore. You can't sell your phone with the same price range as the highend Galaxy. If you want US to buy your phones, try enticing us with the price considering your latest financial problems.
posted on Aug 14, 2017, 2:30 AM 3
Posts: 1809; Member since: Oct 20, 2010
HTC needs a radical overhaul in every area like ijuanp03 mentioned above. It's astonishing to see how a company can be so distant from understanding what fans and the market want. They are focusing on pointless gimmicks instead of fixing the pre-existing problems in their line up. It's time they went back to UniBody, incredibly well crafted metal phones and this time with slim bezels and almost no skin of any kind.
posted on Aug 14, 2017, 2:54 AM 0
Posts: 5868; Member since: May 06, 2016
"1. Spend more on marketing and hire a good marketing firm" Don't you think HTC must have thought about that? Why doesn't HTC spend more on marketing if it will make much of a difference? On top of that, HTC's budget doesn't let them go rampant on ads like Samsung does. Even with Samsung-like marketing, it won't help HTC all that much. Heck, HTC paid $12 million to a celebrity in 2013 for a two-year marketing campaign... But that still didn't make any difference in HTC's profit or market share.
posted on Aug 14, 2017, 3:27 AM 0
Posts: 165; Member since: Sep 20, 2016
That's a laughable amount compared to the Samsung juggernaut budget. The stupid things are everywhere just sucking up mindshare left and right. It's marketing, plain and simple. At this point it's extra work because Sammy people need to be lured away from the brand. Now that they toss in the glitz, it's a tough go for competitors.
posted on Aug 14, 2017, 9:25 PM 0
Posts: 11; Member since: Jul 25, 2017
Guys here are complaining about bezels, what's wrong with them? I need the bezels on my phone so that when it slips or falls by mistake, the chances of screen breaking is much lesser than that of bezelless display! Also HTC U11 is a gorgeous phone, the problem with HTC is their timings - they release phone too late and as I mentioned earlier - marketing sucks! Half of the people are not even aware of this brand. All everyone know is Samsung and Apple because they market themselves rigorously! The money they ask for their device is also too much, remember HTC One A9? Who would pay 500 bucks for such SoC? They also make quite disastrous decisions very often: HTC U Ultra - wont even call it half baked - it wasn't baked at all and HTC One A9 - the to be hero device for HTC. They messed up with HTC One M9's camera - that's where the downfall began!
posted on Aug 14, 2017, 4:58 AM 0
Posts: 409; Member since: Aug 03, 2010
They need to lower their prices
posted on Aug 14, 2017, 8:52 AM 2
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