HTC releases new ad for the One A9, urges you to be "bold and different"

HTC releases new ad for the One A9, urges you to be "bold and different"
HTC raised a large number of eyebrows when it announced the One A9 a couple of weeks ago due to the uncanny resemblances it has in common with Apple's recent iPhones. It's hard to overlook this, but we had the chance to review the One A9 and it turned out that it's totally not a bad phone. True, it has it flaws, but who's perfect nowadays anyway?

As the HTC One A9 is about to storm AT&T's shelves on Friday, November 6, and Verizon sometime in December, it is pretty logical and normal for HTC to try to amp up the hype around its new flagship. One of the tools one can do so is by making a new provocative video ad and it looks like the troubled Taiwan-based manufacturer. 

The video promo for the device urges users to "be different, bold, loud, inspired, free, and brilliant" and break away from the uniformity. It's quite interesting that HTC advocates differentiation by advertising a device that is most likely its least original one in years. Truth be told, HTC's new video spot also reminds us of the classic Apple "1984" ad, which was targeted at IBM and also conveys a similar "break-free" message. 

For good or bad, Robert Downey Junior is not on board. Check out the ad below and share your thoughts, if you have any. Be sure to check out our review of the handset, too.

source: HTC

Related phones

One A9
  • Display 5.0 inches
    1920 x 1080 pixels
  • Camera 13 MP (Single camera)
    4 MP front
  • Hardware Qualcomm Snapdragon 617, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 2150 mAh
  • OS Android 7.0 Nougat
    HTC Sense UI



24. mercorp

Posts: 1045; Member since: Jan 28, 2012

At least their advertising now makes telling you why you should buy this thing!

23. epdm2be

Posts: 836; Member since: Apr 20, 2012

"bold and different" ... and be poor at the same time. 599 euros for a meager SD617 device???? That thing is slower than a 250 euro Alcatel Idol 3, for god's sake!

22. Guaire

Posts: 900; Member since: Oct 15, 2014

Be sucker, get an A9. It's more expensive than S6 in my country.

20. Phonedingo

Posts: 399; Member since: Aug 16, 2014


17. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol be different when your phone looks exactly like a phone most people have? Okay there HTC...

16. amats69

Posts: 1527; Member since: Nov 12, 2012

This is simply the best HTC ad so far for thier least they improved on this part.

15. mrochester

Posts: 1051; Member since: Aug 17, 2014

How can you be bold and different when you are running the same commodity OS as literally hundreds of other manufacturers?

14. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

HTC, IMA have to admit your pretty much done this year! Every device y'all made just plummeted to the ground! Even JerryRigEverything SNAPPED the phone in half! But there's always room for impro- second chances...right?

26. CraftyBoyGT

Posts: 19; Member since: Apr 21, 2015

Not every device... just the A9

13. true1984

Posts: 871; Member since: May 23, 2012

i was really about to get this phone since my m8 died on me. then i found there's no more blinkfeed. so now i'm back on my m7

21. Johnnokia

Posts: 1158; Member since: May 27, 2012

Why no more blinkfeed?

12. ThePython

Posts: 902; Member since: May 08, 2013

"Be different" >rips off the iPhone

11. aegislash

Posts: 1542; Member since: Jan 27, 2015

Yikes.... I never realized it's basically bezel city on the front of the A9.

10. nebula

Posts: 1009; Member since: Feb 20, 2015

Anyone thought of Divergent film ? Very strong symbolic parallels though

7. j2001m

Posts: 3061; Member since: Apr 28, 2014

You joking right, it looks like an Samsung phone for the screen side and an iPhone from the back, oh dear

6. Dr.SamX

Posts: 245; Member since: Jan 19, 2015

Give it a better screen-to-body-ratio and make it cheaper and it would be a really nice phone!

5. tedkord

Posts: 17544; Member since: Jun 17, 2009

Stop perpetuating a myth. The A9 looks like an extension of the M series design, which Apple copied from HTC.

8. Jimrod

Posts: 1607; Member since: Sep 22, 2014

Nope, Apple copied the M-Series (poorly) and HTC have copied the poor copy. HTC have gone backwards, much like Apple since Steve Jobs died.

9. manojmcn

Posts: 634; Member since: Jul 16, 2015

Except for the antenna bands on the back, iPhone did not copy anything. the iPhone 6 was designed based on the ipod exteriors. Even blind people can tell A9 is a carbon copy of iPhone. Shameless work, but HTC is fighting for survival by any means. Peter Chou the CEO was demoted to get this copy work as he may have objected doing this with M9.

18. medtxa

Posts: 1655; Member since: Jun 02, 2014

Tell me htc doesn't copy apple bottom speaker grill by get rid their boom sound. people would never mistake iphone 6 for m7 or m8. but the A9 has too much parts that is looks like an iphone like the round edge, big bezel, slim design, bottom speaker... what apple copy from htc? antenna band is not what defines phone design you know.

3. manojmcn

Posts: 634; Member since: Jul 16, 2015

The moto should be "HTC A9 - Bold, different and Shameless!"

2. hafini_27

Posts: 951; Member since: Oct 31, 2013

Good luck HTC. The A9 is a decent mid-range phone. I will stick to my M8 until a worthy flagship from HTC comes out.

1. JMartin22

Posts: 2429; Member since: Apr 30, 2013

Bold and different? Try mediocre and stubborn. HTC desperately needs a good phone to dig them out of the trenches and this one isn't it. But speaking honestly, their reputation is so tarnished and the market has moved so far past them, I don't think anything they do going forward is going to change their prospects.

4. bambamboogy02

Posts: 842; Member since: Jun 23, 2012

HTC should have been BOLD and Different, and put out a flagship worthy phone.

19. Dr.Phil

Posts: 2578; Member since: Feb 14, 2011

I did find it funny that after the ad said "Be Different" they touted their all-metal design as if the iPhone, Nexus 6P, and others didn't already exist with one.

25. aBoss

Posts: 164; Member since: Sep 15, 2014

This is a ad about the iSheep and how they do the same s**t every year lol and they copied the HTC M7 design

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