The reason HTC chose the U12+ name actually makes sense

The reason behind the HTC U12+ name actually makes sense
HTC has finally explained its choice of the HTC U12+ moniker. The Taiwan-based company’s recent product may have raised some eyebrows due to its name – there’s no regular HTC U12 in the lineup – but, after explaining itself, it appears HTC’s branding choice actually makes sense.

According to the smartphone brand, the company had internal debates in regards to the name, often switching between the HTC U12 and U12+. Ultimately, however, the company decided on the latter variant due to the smartphone’s overall size and direct competitors. After all, the new device is much bigger than most regular flagships, boasting similar dimensions to Samsung’s Galaxy S9+ or Google’s Pixel 2 XL. Also, it largely resembles last year’s HTC U11+ in size. Furthermore, on a spec note, the company believes the internal specifications of the U12 Plus closely resemble those of larger flagships, thanks in part to the dual-camera setup featured on the back. Thus, it appears HTC’s branding choice aims at clarifying the device’s position in the premium flagship market, while also justifying the smartphone’s price.

As a reminder, HTC’s latest flagship offering boasts a large 6-inch display on the outside and is powered by Qualcomm’s Snapdragon 845. This setup is coupled with 6GB of RAM and either 64GB or 128GB of internal storage depending on the consumer’s preference. Nevertheless, it can be further expanded via microSD card. Over in the camera department, a main 12-megapixel camera accompanies a secondary 16-megapixel sensor on the rear, while up front, two 8-megapixel lenses are present.

Those interested in the HTC U12+ can currently pre-order the smartphone in the US unlocked for $799, with it being compatible with AT&T, T-Mobile, and Verizon networks. However, no direct carrier availability has been announced as of yet.

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