Great iPhone 6 sales led to a decline in Android's market share across the globe

Great iPhone 6 sales led to a decline in Android's market share across the globe
Research by Kantar Worldpanel's comTech arm shows an impressive spike in Apple's share of the smartphone market, specifically around the release of the iPhone 6 and iPhone 6 Plus

The numbers, representing Kantar's estimates for the 3 months leading up to this past October indicate a steep rise in Apple's popularity across major European markets (Germany, Spain, Italiy, UK, and France) compared with the same period last year – 5.9%, or 20.7% overall. In the same stretch, Android lost 2.6% (down to 69.4%) of its share and Windows Phone's piece of the pie shrank by 1.3% (down to 8.7%).

Not bad at all, but not exactly a mind-blowing jump, right? Especially knowing that Apple only has one major smartphone release per year, meaning that, naturally, fans flock to Apple stores in that particular trimester. Wrong. If you go through Kantar's data from previous years for that same time slot, you'll see that the markets the company tracks have seen far smaller jumps in iOS' share. In comparison, the hike this time around is pretty crazy. For example, in the UK, Apple's share went from 27.5% to just 28.7% in the three months leading to October 2013, while this time around we're looking at an increase from 27.1% to 39.5%. In the US, the iPhone 5s' release last year brought a relatively small increase in share for that same period – from 37.5% to 40.8%. In comparison, this year Apple went from 30.1% (after a steep decline) to 41.5% in the August-October window. Obviously, on the whole, the new iPhones mainly helped Apple regain lost ground in the States, but it is the iPhone 6 that was the main driver behind that growth.

Speaking of the US, Verizon and AT&T took a near equal share of iPhone 6 sales – 42.2% and 41.%, respectively – though Ma Bell sold 63% of all iPhone 6 Plus units in the US. That said, keep in mind that Apple's first phablet, is being outsold by a ratio of 1:3 in the US and 1:4 in the UK, which is consistent with expectations thus far.

You can make use of the embedded data visualization tool below yourself, but the point here is that the jump in display size with the iPhone 6 and 6 Plus has served Apple very well in terms of sales – 49% of folks that bought one of the new iPhones listed it as a top reason. All of this gets you thinking, what if Apple transitioned to larger-screened devices a year or two earlier?

Great iPhone 6 sales led to a decline in Android's market share across the globe


Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)
iPhone 6 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 2915 mAh(24h 3G talk time)

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64 Comments

1. chistoefur

Posts: 103; Member since: Nov 05, 2012

No surprise here. Most of the common folk only really know about the existence of iPhone's, while some OEM's have been known to give Android a bad name. I wish Google could advertise Stock Android a bit more.

15. fzacek

Posts: 2486; Member since: Jan 26, 2014

*cough* Samsung *cough*

31. Manti123

Posts: 207; Member since: Apr 10, 2014

Anyone knows what "other" stands for in Japan? And what is that increase? BlackBerry 10 is not supported there nor Firefox. Is it Symbian? Lol

46. HansGoneInsane unregistered

Awesome statistics if you put yourself into the position of Apple, especially when you consider that Apple achieved this in just 1,5 months until End of October since launch of the iPhone 6. This pin points to incredible sales for the iPhone.

2. cezarmed2

Posts: 71; Member since: Jul 22, 2014

You have to make sure that at thar date,3 oct,apple launched iphone 6 in thise countries.if not,its not a valid argument.

40. Commentator

Posts: 3722; Member since: Aug 16, 2011

That date means "three months ending October."

68. cezarmed2

Posts: 71; Member since: Jul 22, 2014

Wow Enstein,ending 3 october as i said. Q3 to be exact. What i was pointing out is that iphone 6 launched in chine for example after 3 october. To evaluate something it should first begin to sell. "On 17 October, the iPhone 6 went on sale in China, India and Monaco. Israel follows on 23 October, and the Czech Republic, French West Indies, Greenland, Malta, Poland, Reunion Island and South Africa get the new iPhones on 24 October. On 30 October, Bahrain and Kuwait markets get units. On 31 October, the iPhones come to Albania, Bosnia, Croatia, Estonia, Greece, Guam, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macau, Macedonia, Mexico, Moldova, Montenegro, Serbia, South Korea, Romania, Slovakia, Slovenia, Ukraine and Thailand" So yeah,the article is stupid.

3. aryanfr1

Posts: 125; Member since: Jan 24, 2013

But still its boring. I repent buying 6 plus. I don't know why I can't leave my s4

5. LiquidGalaxy

Posts: 332; Member since: Jul 03, 2013

It's only 'boring' if you're the kind of geek who gets off on flashing and modding. Most of us don't care...They look good, feel good, you can play games on them, listen to music, text, call, facetime, take notes, voice record, take pictures / selfies, use social media, browse the net etc. etc. etc. What more do you really want?

9. aryanfr1

Posts: 125; Member since: Jan 24, 2013

Yes I agree with you. My capabilities are now limited and I only keep my phone for call. I was annoyed by the battery life of my Android phone so I didn't opt for Samsung Note 4 but know I am annoyed by the limitations of iPhone 6 plus. But strangely I don't have issues with ipad I love it.

59. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

iPads are good because their apps have optimized interfaces for the size and aspect ratio. Its just to bad that there isn't split screen multitasking.

21. bestmvno

Posts: 251; Member since: Mar 07, 2014

I don't think you need to get off on flashing and modding to find the iPhone boring. It's still just a screen full of apps that give you limited information until an app is launched. That is in fact boring and not useful to me. iOS has seemed to have started moving in a more "smart" direction though, at least now you have some sort of limited widget capability, same goes for contextual awareness.

37. Salazzi

Posts: 537; Member since: Feb 17, 2014

False. Outside of those few things such as modding and flashing, I have found Android boring. Now for the record, I'm finding myself bored with all the ecosystems so it's not about some fictitious limitations you're claiming it to be. Having gone through almost 10 android devices in the past year, it's no more "exciting" than iOS.

70. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Try Blackberry 10

38. darkkjedii

Posts: 30698; Member since: Feb 05, 2011

Why can't people understand that? Not everyone is a spec head/modder, some just want a good working phone that suits them. +1

71. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Blackberries are better and cheaper than iPhones

69. LiamBaby

Posts: 1; Member since: Dec 04, 2014

Silly little iSheep

52. mrochester

Posts: 939; Member since: Aug 17, 2014

Phones aren't meant to be entertaining. They're tools to get things done. If you're expecting it to be a 'toy' to keep you entertained, you're doing it wrong.

66. Gemmol

Posts: 793; Member since: Nov 09, 2011

boring because you cannot customize, are you serious, so the other things the guy listed like play games, listen to music, text, call, facetime, take notes, voice record, take pictures / selfies, use social media, browse the net etc. etc. etc.....is boring, so instead of doing those with your freetime, you rather customize lol......i am curious do other people do this with their android, instead of doing other things, they would just play with their phone customizing to pass time?

4. RareCandy

Posts: 61; Member since: Nov 20, 2014

Consumers are getting smarter and ditch android for a manly looking iPhone :) Go Apple!! :)

7. aryanfr1

Posts: 125; Member since: Jan 24, 2013

What a opposite thought. Consumers are getting dumb like me. I too bought a dinosaur and only I can do is make call and play some games. Yes its easy but it lacks customization and also being an Android I can explore the phone than I can on the ios

8. RuiBacelar

Posts: 153; Member since: Feb 25, 2014

My words on your statement cannot express the implicit dumbness that I felt while reading "manly looking". IDK but real man don't Bend!

13. RareCandy

Posts: 61; Member since: Nov 20, 2014

Real man aren't straight like you either :) Real man love curvy things like me :)

14. HugoBarraCyanogenmod

Posts: 1408; Member since: Jul 06, 2014

Not sure your definition of man is similar to your avatar

16. aryanfr1

Posts: 125; Member since: Jan 24, 2013

Hahaha nice catch bro. Egale eyes.

44. mrblah

Posts: 577; Member since: Jan 22, 2013

"Egale eyes"

58. aryanfr1

Posts: 125; Member since: Jan 24, 2013

He stated on his avtar so I called him eagle eyes

20. RuiBacelar

Posts: 153; Member since: Feb 25, 2014

If by curvy things you mean floppy meatrolls :p One thing about iphone, the 6 is simply too expensive and flimsy IMO. Try a Xperia Z3, the white one in particularly is way better constructed than the iPhone. Do i need to state the IP certification or the marathon grade battery? Sorry but the price tag and the protrudering cam killed the iphone IMO

11. sgodsell

Posts: 6656; Member since: Mar 16, 2013

I think the new droid turbo looks more manly with its Kevlar back. Not to mention its specs are superior to any iPhone.

53. mrochester

Posts: 939; Member since: Aug 17, 2014

It's just lacking in the OS department.

* Some comments have been hidden, because they don't meet the discussions rules.

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