Report: Google to upgrade third-generation Pixel handsets to compete with Apple (UPDATE)

Report: Google to upgrade third-generation Pixel handsets to compete with Apple (UPDATE)
According to a fresh report published today, Google is coming after the Apple iPhone with its third-generation of Pixel phones. Some of the information in the report matches the image we showed you the other day of two screen protectors allegedly produced for the upcoming Google Pixel 3 and Google Pixel 3 XL. According to people familiar with the project, the Pixel 3 XL will sport a notch and features an edge-to-edge display. The bottom bezel will be thicker. The Pixel 3 will look very similar to the Pixel 2.

Just like it did for the first two-generations of Pixel handsets, Google is expected to unveil the third-generation phones in October. Because of the Pixel line's limited distribution (Verizon is the only major U.S. carrier selling it), the company delivered less than 4 million units last year. Despite that low figure, Verizon will once again be the only U.S. carrier where you will find the Pixel 3 and Pixel 3 XL, according to Bloomberg's sources.

One of the people familiar with Google's plans says that the engineering team it acquired from HTC last year is playing a big part in the design of the hardware and software for the new Pixel phones. And Google plans on using Foxconn to manufacture the two new Pixels; that is the same contract manufacturer employed by Apple to assemble the iPhone.

UPDATE: An unnamed official with LG Display says that LG has been picked by Google to supply the notched OLED panels for the Pixel 3 XL. The official said,“We have maintained close ties with Google and the volume will not be much different from the previous one.”

One new feature that will reportedly be offered to those buying the larger Pixel 3 XL, is a dual camera setup in the front of the phone. Both new Pixel handsets will continue to have a single camera on back, which will be upgraded for the new models.

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42 Comments

1. EC112987

Posts: 1216; Member since: Nov 10, 2014

Had a pixel 2xl for a couple of months and I loved it. That being said trying to compete with the iPhone is the wrong choice. They should focus on being better than other android devices. Besides the camera I can say I love my note 8 way more.

4. Penny

Posts: 1860; Member since: Feb 04, 2011

That's the mindset Microsoft identified for its Surface devices. They're not trying to compete with their OEMs; they're trying to ensure that an ideal hardware vehicle exists for the software they produce, as an example and to set a bar for other OEMs. (Well, I'm sure they're competing a little bit)

21. RevolutionA

Posts: 399; Member since: Sep 30, 2017

Its an ok phone but will have hard time competing with iPhone

2. ahmadkun

Posts: 616; Member since: May 02, 2016

I'm not here to comment on those ugly devices .. i'm here to let you know that google assistant now can fire a gun i just saw the report, well you guys all know what does it mean..

41. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

A phone can even trigger nuclear bomb. You literally never knew it. RIGHT???

3. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Apple is great a setting trends! We have to wait next year to see what Apple will do to shake up the market.

20. ColinW

Posts: 412; Member since: Jun 04, 2014

Apple has been a follower for at least 5 years. The X is a perfect example of it rushing out a phone to try to catch up with the trendsetters, yet still not even catching up.

26. Foxgabanna

Posts: 610; Member since: Sep 11, 2016

When Apple is the best selling smartphone by far, and is the most profitable, and has all major OEMs doing a notch with edge to edge screen ratio...... I think it's just the most idiodic thing for someone to say they are following when clearly they are Winning and leading the industry. Great job, Colin.

28. mootu

Posts: 1530; Member since: Mar 16, 2017

"When Apple is the best selling smartphone by far" Ermmm! Apple sells around 216 million phones a year. Samsung sells over 320 million phones a year. Is maths not your strong point?

33. RebelwithoutaClue unregistered

But most of those Samsung phones are cheap low/mid range phones they hardly make a buck on. All those Apple phones are expensive phones they make a sh!tload of money on. And if you look at individual phones, the iPhones are always on top.

36. NinoH

Posts: 131; Member since: Feb 09, 2018

Exactly, a lot of phones that samsung sells are cheap crap. If you look at the numbers apple is still the best overall in sales and proft

5. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Google can forget about the Pixel lineup competing with the iPhone lineup where it matters most (the bottom line), it’s just not gonna happen. Software wise, Android is more feature packed, even if less refined than iOS, but the bottom line matters most to these giants, and iPhones dominate the bottom line. I do think Google is on to something with the Pixel, as iteration number 3 looms, but iPhone is synonymous...Pixel with isn’t.

8. meanestgenius

Posts: 22290; Member since: May 28, 2014

Agreed. Instead of Google worrying about trying to compete with the iPhone, Google should be worrying about making a better Pixel than the last two. They were full of bugs.

9. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Yep... Trying to out iPhone the iPhone is not gonna work. Apple has its game on lock, and no ones gonna change that anytime soon.

15. meanestgenius

Posts: 22290; Member since: May 28, 2014

Exactly. OEM’s just need to focus on making the best smartphone they can possibly make instead of focusing on trying to one-up another OEM.

16. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Google might learn that lesson the hard way. Apple coming out with a 6.5 incher, is gonna make the grip tighter. Remember when they came out with the 6 Plus, and basically killed the large screen sector?

35. meanestgenius

Posts: 22290; Member since: May 28, 2014

Yup. Sure do. People can say what they will, but there is a reason why people keep buying iPhones, despite the higher price tag.

37. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Exactly.

31. mrochester

Posts: 1021; Member since: Aug 17, 2014

That sounds a bit defeatist. It’s basically saying Android OEMs shouldn’t bother trying to compete with the iPhone because the iPhone is going to be the best phone regardless of what they do. Maybe the OEMs should actually be trying harder to compete with the iPhone? These manufacturers need to become much more Apple like in their company ethos.

34. meanestgenius

Posts: 22290; Member since: May 28, 2014

It’s not defeatist, it’s a fact. Whenever an OEM tries to directly compete with Apple’s iPhone, they end up making an iPhone clone. Android is not iOS, and iOS is not Android. Android fans do not want an iPhone, they want an Android phone. If Android OEM’s focused more on just making the best possible smartphone that they can make as opposed to a “better iPhone that happens to run Android”, they quite possibly could end up beating the iPhone. The same goes for Apple. When they add too many Android like features into iOS, the user experience begins to suffer because Apple is too busy trying to add in these features without refining the OS to accommodate all of these new features. That’s one of the reasons why iOS 12 is rumored to focus more on refining the user experience as opposed to adding new features this time around.

38. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Couldn’t have said it better myself. Damn good post bro.

42. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Good post. You literally covered most of my feelings about Android in this comment.

6. BLUEBLASTER

Posts: 941; Member since: Feb 23, 2014

With LG making the screen again good luck with that XL version.

7. Sparkxster

Posts: 1240; Member since: Mar 31, 2017

I expect the third generation pixels to outsell the second gen pixels especially once they are available on all carriers. I hope to see google bring innovative features to the new pixels.

18. Chris_ABN

Posts: 194; Member since: May 16, 2018

They'll be available to all carriers unlocked but exclusive to Verizon once again.

10. fyah_king unregistered

My pixel 2 XL is already better than my wife's iPhone 8 plus. The camera and UI smoothness is unmatched by the iPhone or Galaxy.

12. Trex95

Posts: 2383; Member since: Mar 03, 2013

Don’t think so.

17. LionStone

Posts: 1048; Member since: Dec 10, 2010

HTC U11 is pretty damn smooth, probably pretty similar to the pixel 2 xl. Even going back to the A9 with older processors, clean UI is the benefit to them still being quite snappy.

27. Foxgabanna

Posts: 610; Member since: Sep 11, 2016

Lol sike. The pixel 2XL is literally the great value wanna be iPhone.

11. umaru-chan

Posts: 371; Member since: Apr 27, 2017

Probably going to be the best android phone of 2018.

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