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Google refutes the idea that Nest will run ads

Posted: , by Michael H.

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Google refutes the idea that Nest will run ads
People love to get mad, especially before all of the facts are in. We see it quite a bit here at Phone Arena, because a big part of our trade is in rumors, which still serve to enrage quite a few people, despite having no verifiable connection to the truth. Of course, there is also the trouble with perspective. From the perspective of some, the facts don't matter and all actions taken by Google, Apple, Samsung, et al will be met with outrage. Today, we saw this first hand because of a story by The Wall Street Journal regarding a Google SEC filing from December. 

We asked in the original report for you to keep an open mind, but if you check the comment thread, you'll notice that few heeded that warning. The SEC filing stated, "Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future." That was curious, but what was worse was that the letter went on to say, "A few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities." This, unsurprisingly, led to speculation that Google is planning to serve up ads on Nest thermostats. However, Google has responded to all of the criticism and speculation that has arisen with a statement saying:

We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google's product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.

Some might note that Google's statement only mentions current and past plans for Nest, and doesn't specifically rule out future plans. Google rarely will completely rule out any potential ad targets, but there have been plenty of times when Google tested out certain ad strategies and abandoned them because they would cause too much discomfort for users. 

source: ReadWrite

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posted on 21 May 2014, 21:50 2

1. PBXtech (Posts: 1032; Member since: 21 Oct 2013)

Haters gotta hate. C'mon, it's a thermostat, what possible ad could they put on a device that you only check periodically? No one would buy one even if they did.

posted on 21 May 2014, 23:06 1

6. networkdood (Posts: 6330; Member since: 31 Mar 2010)

well, Google is one of the companies that willingly helped the NSA to spy on us...just saying....

posted on 21 May 2014, 23:20

9. Pings (Posts: 304; Member since: 19 Dec 2008)

They were willing and not. Everyone one and eveything got syped on. But Mircosoft did more than that. Mircosoft had a department through Hotmail that delt with the US government handing over information "illegally". The NSA spying is one thing Mircosoft just handing it over is another.

posted on 22 May 2014, 00:30

12. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Microsoft is an evil company and always has been. Bill Gates even tried to cheat his co-founder Paul Allen out of his stock.

But Google is the new evil on the rise and is being much more aggressive about invading personal lives and businesses to get as much data is possible.

"Google is readying a plan to provide heavily subsidized, commercial grade WiFi routers and equipment to businesses, according to The Information. The idea is to give companies like doctor's offices and restaurants easy internet access while letting Google mine the data for targeted ads."


posted on 22 May 2014, 23:16 1

18. Pings (Posts: 304; Member since: 19 Dec 2008)

If that's the new evil then Google is a boy scout.

posted on 21 May 2014, 23:10 1

8. Pings (Posts: 304; Member since: 19 Dec 2008)

As a HVAC service tech and an Android nerd I can take a guess. Nest is all about Android@Home smarthomes. Google need the patents that Nest had. In its form now now Adds are a no. Someday when it's a tablet you dock on the wall it will have adds. Google is also about to inherit their patents problems too. Honeywell is in a "Thermostat Patent War" with Nest. Also as a HVAC service tech I recommend you stay away from Nest they're crap.

posted on 21 May 2014, 21:51 1

2. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

"People love to get mad, especially before all of the facts are in."

Google already has admitted to a policy of collecting, sharing, and selling Nest data. It is logical to think they will make available some cheaper version of Nest that gives you ads all the time.

People are mad mostly because so many things have become one-sided. This one-sidedness has become part of people, how they look at the world, is even reflected in many forum "discussions".

posted on 21 May 2014, 22:30

3. sprockkets (Posts: 1611; Member since: 16 Jan 2012)

When did they admit that?

posted on 21 May 2014, 22:44 2

5. Scott93274 (Posts: 5403; Member since: 06 Aug 2013)

Crazy paranoid people don't need sources. :P

posted on 21 May 2014, 23:43

10. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

"Nest made several partnerships with electric companies in 2013 that would provide a Nest device and some bill discounts to customers if they were able to lower their power consumption. Google will now be cut in on this relationship, along with the growing number of energy suppliers that many customers can now swap between (see: Ambit, Agway, Citizens Choice)."

"In this new position, Google can not only collect data on energy use that it can sell to these companies (more to the point, sell to each others’ competitors), but it may also be able to now deliver different customers as targets for advertising. Energy companies will be able to target their marketing much more effectively, possibly even tailored to the user. And for companies to do business with, energy providers are not small fish: Ambit Energy made $1.022 billion in 2012."

"Another big market Google can wedge itself into that takes even better advantage of Nest’s place in the home is with insurance companies. Nest device information, while redundant with some of Google’s info, is unique in some ways."


posted on 22 May 2014, 16:43

15. sprockkets (Posts: 1611; Member since: 16 Jan 2012)

Yeah, sure. Um, two things.

1. Casey Johnson is a nutcase who usually comes up with BS in her articles at ars, postulating several scenarios that have no basis in reality, like thinking the insurance company would get the data to price your insurance if the alarm went off a lot

2. This was done previously before Nest became part of Google.

posted on 21 May 2014, 22:34

4. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

"It is logical to think they will make available some cheaper version of Nest that gives you ads all the time."

Lets think about this for a min...Nest..and fridge....both were bought up in the other article...

Your post got me thinking...how many times a day would we even look at the thermostat and fridge for ads to even be a factor? How many ppl adjust thermostats manually alot? I usually set it for a specific temp and it adjusts on its own.

I get some ppl are upset about ads, ads, ads...but step back and think about it for a min.

posted on 21 May 2014, 23:07 1

7. networkdood (Posts: 6330; Member since: 31 Mar 2010)

how about Google buy a refrigerator company, then, like a NASCAR sports car, it could have ads on the fridge. Better yet, make it a software program, like wallpaper, and have it change at specific intervals....

posted on 21 May 2014, 23:45 1

11. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Like I said in a different post, "ads" are just a flimsy excuse Google uses for its invasive and pervasive data collection efforts.

Being able to "help" someone -- "Google Now" -- is the other reason uses to datamine people.

So maybe Google uses the "we want to help you" card with Nest. It doesn't really matter as they have all the data anyway. Same goes with the refrigerator. As soon as there is "Google Inside", you can be sure all your data goes outside.

posted on 22 May 2014, 17:46

16. taz89 (Posts: 2014; Member since: 03 May 2011)

The thing is google can't just do anything with the data they have, hence why there are laws and Googles business is built on trust and the moment they cross that line they will lose customers Trust and once they lose customers Trust they have no business. It's in Googles best interest to make sure our data is safe and considering there hasn't been no major breach yet at Google I would say they doing a good job of protecting our data.

posted on 22 May 2014, 04:26

13. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)

Once again, Michael H. Rushes to Google's defense for something Google has not only stated they would do, but actions that they do on a regular basis and comprise the backbone of their business (Data mining, ads, and policies shifts after acquisitions). I don't expect anything to change in the future, regardless of one swooning writer's "chivalrous" deeds.

posted on 22 May 2014, 09:39

14. fzacek (Posts: 2486; Member since: 26 Jan 2014)

It's already pretty expensive, so it would be dumb of them to put ads on it...

posted on 22 May 2014, 18:13

17. medicci37 (Posts: 1335; Member since: 19 Nov 2011)

Not now but in the future. Just like with Gmail

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