Google refutes the idea that Nest will run ads

Google refutes the idea that Nest will run ads
People love to get mad, especially before all of the facts are in. We see it quite a bit here at Phone Arena, because a big part of our trade is in rumors, which still serve to enrage quite a few people, despite having no verifiable connection to the truth. Of course, there is also the trouble with perspective. From the perspective of some, the facts don't matter and all actions taken by Google, Apple, Samsung, et al will be met with outrage. Today, we saw this first hand because of a story by The Wall Street Journal regarding a Google SEC filing from December. 

We asked in the original report for you to keep an open mind, but if you check the comment thread, you'll notice that few heeded that warning. The SEC filing stated, "Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future." That was curious, but what was worse was that the letter went on to say, "A few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities." This, unsurprisingly, led to speculation that Google is planning to serve up ads on Nest thermostats. However, Google has responded to all of the criticism and speculation that has arisen with a statement saying:

Some might note that Google's statement only mentions current and past plans for Nest, and doesn't specifically rule out future plans. Google rarely will completely rule out any potential ad targets, but there have been plenty of times when Google tested out certain ad strategies and abandoned them because they would cause too much discomfort for users. 

source: ReadWrite



1. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Haters gotta hate. C'mon, it's a thermostat, what possible ad could they put on a device that you only check periodically? No one would buy one even if they did.

6. networkdood

Posts: 6330; Member since: Mar 31, 2010

well, Google is one of the companies that willingly helped the NSA to spy on us...just saying....

9. Pings

Posts: 304; Member since: Dec 19, 2008

They were willing and not. Everyone one and eveything got syped on. But Mircosoft did more than that. Mircosoft had a department through Hotmail that delt with the US government handing over information "illegally". The NSA spying is one thing Mircosoft just handing it over is another.

12. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Microsoft is an evil company and always has been. Bill Gates even tried to cheat his co-founder Paul Allen out of his stock. But Google is the new evil on the rise and is being much more aggressive about invading personal lives and businesses to get as much data is possible. "Google is readying a plan to provide heavily subsidized, commercial grade WiFi routers and equipment to businesses, according to The Information. The idea is to give companies like doctor's offices and restaurants easy internet access while letting Google mine the data for targeted ads."

18. Pings

Posts: 304; Member since: Dec 19, 2008

If that's the new evil then Google is a boy scout.

8. Pings

Posts: 304; Member since: Dec 19, 2008

As a HVAC service tech and an Android nerd I can take a guess. Nest is all about Android@Home smarthomes. Google need the patents that Nest had. In its form now now Adds are a no. Someday when it's a tablet you dock on the wall it will have adds. Google is also about to inherit their patents problems too. Honeywell is in a "Thermostat Patent War" with Nest. Also as a HVAC service tech I recommend you stay away from Nest they're crap.

2. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"People love to get mad, especially before all of the facts are in." Google already has admitted to a policy of collecting, sharing, and selling Nest data. It is logical to think they will make available some cheaper version of Nest that gives you ads all the time. People are mad mostly because so many things have become one-sided. This one-sidedness has become part of people, how they look at the world, is even reflected in many forum "discussions".

3. sprockkets

Posts: 1612; Member since: Jan 16, 2012

When did they admit that?

5. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Crazy paranoid people don't need sources. :P

10. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"Nest made several partnerships with electric companies in 2013 that would provide a Nest device and some bill discounts to customers if they were able to lower their power consumption. Google will now be cut in on this relationship, along with the growing number of energy suppliers that many customers can now swap between (see: Ambit, Agway, Citizens Choice)." "In this new position, Google can not only collect data on energy use that it can sell to these companies (more to the point, sell to each others’ competitors), but it may also be able to now deliver different customers as targets for advertising. Energy companies will be able to target their marketing much more effectively, possibly even tailored to the user. And for companies to do business with, energy providers are not small fish: Ambit Energy made $1.022 billion in 2012." "Another big market Google can wedge itself into that takes even better advantage of Nest’s place in the home is with insurance companies. Nest device information, while redundant with some of Google’s info, is unique in some ways."

15. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Yeah, sure. Um, two things. 1. Casey Johnson is a nutcase who usually comes up with BS in her articles at ars, postulating several scenarios that have no basis in reality, like thinking the insurance company would get the data to price your insurance if the alarm went off a lot 2. This was done previously before Nest became part of Google.

4. jroc74

Posts: 6023; Member since: Dec 30, 2010

"It is logical to think they will make available some cheaper version of Nest that gives you ads all the time." Lets think about this for a min...Nest..and fridge....both were bought up in the other article... Your post got me many times a day would we even look at the thermostat and fridge for ads to even be a factor? How many ppl adjust thermostats manually alot? I usually set it for a specific temp and it adjusts on its own. I get some ppl are upset about ads, ads, ads...but step back and think about it for a min.

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

how about Google buy a refrigerator company, then, like a NASCAR sports car, it could have ads on the fridge. Better yet, make it a software program, like wallpaper, and have it change at specific intervals....

11. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Like I said in a different post, "ads" are just a flimsy excuse Google uses for its invasive and pervasive data collection efforts. Being able to "help" someone -- "Google Now" -- is the other reason uses to datamine people. So maybe Google uses the "we want to help you" card with Nest. It doesn't really matter as they have all the data anyway. Same goes with the refrigerator. As soon as there is "Google Inside", you can be sure all your data goes outside.

16. taz89

Posts: 2014; Member since: May 03, 2011

The thing is google can't just do anything with the data they have, hence why there are laws and Googles business is built on trust and the moment they cross that line they will lose customers Trust and once they lose customers Trust they have no business. It's in Googles best interest to make sure our data is safe and considering there hasn't been no major breach yet at Google I would say they doing a good job of protecting our data.

13. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Once again, Michael H. Rushes to Google's defense for something Google has not only stated they would do, but actions that they do on a regular basis and comprise the backbone of their business (Data mining, ads, and policies shifts after acquisitions). I don't expect anything to change in the future, regardless of one swooning writer's "chivalrous" deeds.

14. fzacek

Posts: 2486; Member since: Jan 26, 2014

It's already pretty expensive, so it would be dumb of them to put ads on it...

17. medicci37

Posts: 1361; Member since: Nov 19, 2011

Not now but in the future. Just like with Gmail

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