Google prepares for a knock down drag out fight with Amazon at CES 2018

With the 2018 edition of the Consumer Electronics Show set to open this Monday, Google has been setting up a very complex display for the large number of attendees that will be passing through the Las Vegas Convention Center. With the phrase "Hey Google" written on the side of the city's monorail cars, and seen on various billboards around town, Google will apparently be heavily promoting Google Assistant at CES this year. A rivalry of sorts has developed between Google's virtual personal assistant, and Amazon's Alexa.

Amazon's Alexa personal assistant saw its usage triple from May 2016 to May 2017, and not all of the increase was due to the jump in smart speaker sales. Alexa ended up as an option on the HTC U11, the Huawei Mate 9, and on Moto Z series phones sporting a particular Moto Mod. Since Alexa got off to a great start in 2017 with several announcements made at CES, Google is hoping to get Google Assistant off to a strong start in Vegas this year.

Google now allows users to wake/activate Google Assistant by using the "Hey Google" hotword in addition to "Ok Google." The latter has been around for some time. Alexa users simply say "Alexa," followed by the task or inquiry they want her to handle.

Alexa might have already stolen some thunder from Google Assistant this year by recently announcing the Alexa Mobile Accessory Kit. This allows developers to add Alexa to headphones, smartwatches and fitness trackers.

Google apparently has something big in mind for Google Assistant that will be unveiled at CES. Keep checking in to PhoneArena for the latest news, announcements, videos and more from CES 2018.

source: USAToday



1. darkkjedii

Posts: 31736; Member since: Feb 05, 2011

My wife has that Amazon Alexa, and it's pretty sweet. Google is gonna have it's hands full on this one.

2. Tommy1960i

Posts: 144; Member since: Oct 11, 2013

Competition brings innovation. Good luck to all!

4. jodeci888

Posts: 81; Member since: May 14, 2009


8. shshxiaojing

Posts: 13; Member since: Aug 18, 2016

expecting innovation

3. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Alexa needs to be on more smartphones and watches if Amazon plans to improve its popularity.

5. jacksmith21006

Posts: 68; Member since: Nov 03, 2015

Had an Echo since late 2014 and now several Google Homes. The two are very different. The Echo you have to memorize the commands to use the device as it requires rigid language. The Google Home you can just say things however it pops up in your head. I think of the Echo as having a command line interface and the Google Home a GUI. Then the GH is just a lot smarter. Was watching TV the other day with wife and a year recap show with a video of Trump and Billy Bush. Wife asks if Billy Bush is related to George Bush. Just say "hey google is billy related to george" without last names and get a detailed explanation on the relationship. Just not possible with the Echo. But the best part about the Google Home is it just integrates much better with the iphone than the Echo. My wife clicks her shutter button on her iPhone and without touching an additional button later walks into our family room and ask for fine details in photos and the TV turns itself on, input sets itself and the iPhone photo appears in 4k on the largest screen in our house. We also have a 4k Chromecast and my wife already used Google Photos on her iPhone. The kicker is how easy to make all of this work. Just buy, plug in and log in and that is it. Google wires it all together for you without you needing to do anything.

6. TechANDTech

Posts: 5; Member since: Dec 01, 2017

Hopefully the GH 2.0 will be announced

7. mootu

Posts: 1541; Member since: Mar 16, 2017

Almost all the reviewers agree that the Google Home is better in every way than the Echo for anything apart from ordering stuff from Amazon.

9. phonearenaviewer

Posts: 59; Member since: Jan 22, 2014

I agree have Echo Dot and GH Mini. The GH works much better.

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