Google has a new social networking app, but it is no Facebook competitor

Google has a new social networking app, but it is no Facebook competitor
Google+, which was shut down in April, may have been the Internet search giant's most popular (albeit ill-fated) stab at creating a social network, but it wasn't the first. Technically, it was the fourth—following in the footsteps of such mishaps as Google Buzz, Google Friend Connect, and Orkut (yes, that was a thing in India and Brazil)—and Google+ aimed for the stars, but never quite managed to catch up to the hopes of its creators.

Fresh on the heels of the Google+ shutdown in April, the company is at it again with another idea for a social networking app. This time around, however, on a smaller scale.

The new endeavor is called Shoelace and comes from Google’s in-house incubator, Area 120. Shoelace is a hyperlocal app for organizing events and activities, called "Loops", which makes it similar to Facebook Events. It is currently being tested exclusively in New York, but if it proves successful, a wider roll-out could be in the cards.

As Android Police points out, Shoelace is rather similar to a previous Google attempt at an event organizer called Schemer. It launched in 2011 and was discontinued in 2014.

Unlike Facebook and Google+, Shoelace is aimed at organizing and managing local events and finding new people who may be interested in them. In this sense, it is a bit like Tinder, in that it tries to match you with people with similar interests, and help you organize events around those interests.

Shoelace is currently invite-only and is being tested in NYC. There is no web version, while the app is available on Android 8.0 and up, and iOS 11 and up.



1. ahmadkun

Posts: 613; Member since: May 02, 2016

Ahhhhh $hit .. here we go again

2. aketu

Posts: 2; Member since: Jul 12, 2019

They already have too many app, not again

3. tokuzumi

Posts: 1929; Member since: Aug 27, 2009

It's about time for Google to release another messaging/IM app.

4. TBomb

Posts: 1568; Member since: Dec 28, 2012

This could be really cool.. but I don't think people are open enough to speak to anyone outside of their friend groups. You can't approach anyone without looking weird or like you're about to ask for something. People are too anti-social. This is a good app if dogs could use a phone. They're open to hanging out with other dogs. It would be great if I was wrong and this worked out since I wouldn't mind finding some activities and making new friends.

5. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

Few years later: Google has shutdown Shoelace.

6. jeffpom

Posts: 67; Member since: Dec 11, 2016

And next year they'll have Google "Happenings!" - It will have many features of shoelace, with some of Google+ included. It won't be shut down for another 2 years - slowly being phased out, or brought to businesses only.

7. Pigaro

Posts: 87; Member since: May 15, 2016


8. iloveapps

Posts: 855; Member since: Mar 21, 2019

Still creepy.

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