Google-backed research looks to fight fake reviews

Google-backed research looks to fight fake reviews
User reviews have become some of the most important pieces of information that exist on the Internet, but more importantly on mobile devices. We rely on user reviews to help us pick restaurants in Yelp or Google Maps, or get the best apps, music, videos, and books in the Google Play Store, iTunes App Store or Windows Phone Marketplace. Unfortunately, fake reviews are a growing problem without a clear solution. 

Google wants to find a solution though, so the company has helped to fund research at the University of Illinois at Chicago. The trouble is that noting fake reviews is a pretty easy task, according to the researchers, but it's an incredibly difficult job to do with an algorithm. The research team has presented a possible solution in the form of an algorithm called GSRank, which was created to target the behavior behind review fraud rather than the identity of the offender. The algorithm looks to catch fraud through a number of key fingerprints from groups of reviews including the time they were posted, the similarity of review/rating, the group size, and of course when the reviews were posted, because reviews posted too quickly in the life of an app tend to be fake. 

Of course, this research and the subsequent filtering from GSRank could be a huge boon to any app store, though it is likely the Google Play Store would get the benefits since Google backed the research. It would definitely help us find the best content, and also help businesses avoid any potential problems from negative fake reviews. 

source: The Register

FEATURED VIDEO

9 Comments

1. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

sometimes i think people become so dependent on reviews that they don't try new things.

2. Saamic

Posts: 119; Member since: Feb 20, 2012

I'll be honest, this is happenning to me and I hate it So I'm going to stop right now =)

3. anywherehome

Posts: 971; Member since: Dec 13, 2011

better to have any review than nothing.... if some one wants an adventure, has to plan a little too and I dont think every one wants to go through unknown

5. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

yeah, yeah, the whole "cost of progress" argument. i know it well. i read reviews myself. i'm just saying maybe we should pay attention to it more so we don't become mindless automatons.

7. anywherehome

Posts: 971; Member since: Dec 13, 2011

I think "internet society" don't take everything for granted so don't so worry about it :) because internet teaches us to trust every one and don't trust to everyone :)

4. cepcamba

Posts: 717; Member since: Feb 27, 2012

Guilty here :p When buying a phone I mainly read reviews from GSMarena, Phonearena, and Anandtech and I also consider my own hands on experience. Another thing I consider is dev support. So I guess yeah, I rely heavily on reviews and word f others. :p

9. Raptor9142

Posts: 41; Member since: Apr 15, 2012

reviews r important becoz they save ur time and money, if u dont hve any importance of ur money then i think u dont need to see reviews.. u can waste as much as u want. @KingKurogiii: Those ppl who dont try new things r always fan boys not like the ones who research :)

10. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

ah but without these fanboys we wouldn't have any way to research would we? :P

11. downphoenix

Posts: 3165; Member since: Jun 19, 2010

one way to circumvent this is to do like Xbox Live Arcade or Onlive and make available a free trial of EVERYTHING on there.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.