Google and Facebook ban fake news sites on their ad networks

Google and Facebook ban fake news sites on their ad networks
The topic of fake news and the websites that propagate false stories has gotten a lot of attention in the aftermath of the U.S. presidential election. Google has taken heat for having incorrect news stories pop up in its search results, while Facebook has been criticized for the amount of fake news shared on its platform throughout the campaign.

Neither company is taking on fake news sites directly, but both are taking aim at disrupting the financial incentive these sites have by banning fake news websites from using the ad-selling networks from Google and Facebook. Google made the announcement first and said it would ban the sale of ads "on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose," which would include fake news websites. Facebook made its announcement later and tried to make it sound as though it had this policy all along and the company was simply updating the policy "to explicitly clarify that [it] applies to fake news."

The implicit aim from both companies is that by barring fake news sites from selling ads, the sites would lose financial benefits from operation. It seems to us as though Google and Facebook want to try to kill off fake news sites without taking an active hand in editorial decisions. Unfortunately, neither company has mentioned yet how they plan to identify fake news sites or enforce these policies. 

source: WSJ 1 & 2

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10 Comments

1. blazee

Posts: 414; Member since: Jan 02, 2012

Should have done that months ago.

2. Derekjeter

Posts: 1515; Member since: Oct 27, 2011

This is waaaayyyy to late. They should ban all those f**kers posting pictures of sick kids and asking to type Amen and other s**t. I swear I never wanted to beat up anyone more than those people but anyways going back to the news. Facebook is the reason Trump got elected.

10. aroutis

Posts: 38; Member since: May 05, 2015

TOO ...

3. phonehome

Posts: 812; Member since: Dec 19, 2014

Guess I have to now type in the CNN and NY Times websites manually to log on.

4. OzCueball

Posts: 5; Member since: Jul 16, 2013

A fake news site reporting false stories is no different than Fox News, CNN, abc or NBC only reporting half a story to push they're agenda. It's ridiculous these days how hard it is to form an honest and fact driven opinion on ANYTHING when major news networks don't give you all the facts. What a crappy time to live in

5. OzCueball

Posts: 5; Member since: Jul 16, 2013

*their (damn it)

6. TerryTerius unregistered

The difference being with a fake news site there is no expectation of "bias" and no claims of authorship. You as a reader aren't primed to reject what is being said automatically. In other words, if you present yourself as a unaffiliated party then in theory what you report would be taken more seriously. There are lots of people who believe information just because it doesn't come from the usual places. Same reason then a lot of people believe in conspiracy theories.

7. CRodCLib

Posts: 10; Member since: Oct 19, 2016

Yeah sure...this from among the chief purveyors of censored information

8. aljololzz

Posts: 85; Member since: Nov 07, 2016

serves them right

9. notmitchshelton

Posts: 5; Member since: Dec 19, 2013

follow the money

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