Google is developing 'Stories' to make web search results fancier

Not so long ago, Google introduced its AMP project – a website technology aimed at reducing loading times on mobile. Whether you know it or not, you've surely landed on AMP-optimized web pages, which are indicated by a small lightning icon next to the search result link. 

Today, Google announced a new extension to the AMP project, and any active social network user would find its approach very, very familiar.

The AMP extension in question is simply called Stories. These are essentially news-related visual experiences meant to be displayed in the Google search results. They're designed to be visually rich, featuring text and pictures, as well as video and animation. User interaction will be conducted through taps, which would take you from one portion of the story to the next - much like how you flip through Instragram Stories and Facebook Moments. Most importantly, Google AMP Stories are intended to be engaging and fast, sparing the reader from lags and loading circles.

AMP Stories are currently at an experimental stage, and only a handful of publishers have access to the feature. However, it will become available to any publisher in the future. Until then, here's a video of what AMP Stories should look like.

 

FEATURED VIDEO

4 Comments

1. emvxl

Posts: 140; Member since: Sep 29, 2009

Like Flipboard?

2. bambamboogy02

Posts: 834; Member since: Jun 23, 2012

No, Leave the searches as is. I do not wan to see stories as search results! NO! NO! NO! Leave it be. I don't want to have to sort through flipboard-esqe type of crap to get to what I want!

3. worldpeace

Posts: 3106; Member since: Apr 15, 2016

Old search still there, and will always there.. This new thing is for people with spare time, and want to read something. And no one force you to use this feature.

4. Tziggy14

Posts: 623; Member since: Sep 02, 2014

I remember Snapchat rejected Google's buyout offer just as they rejected Facebook's offer. And we know what happened after that. It was only a matter of time before Google made their revenge strike.

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