Google Play first-time app installs surpassed App Store's by more than double in 2017


It appears that 2017 was a great year for Apple, Google and mobile users alike, at least according to the latest report from research company SensorTower. The report claims mobile users spent no less than $58.6 billion on apps and games last year via in-app purchases, subscriptions, and premium apps on both the App Store and Google Play. Suffice to say that's a 35% increase over 2016.

Although App Store at about every category, there's one where Google Play is far ahead of Apple's applications store: first-time app installs. The report published recently by SensorTower confirm a 13% growth of the global first-time app installs, which amassed 91.5 billion.

While Google Play app downloads increased by 16.7% to reach around 64 billion, App Store first-time app installs only grew 6.7% (28 billion). One of the main reasons Google Play had more first-time app installs than App Store is the higher rate adoption in emerging markets.

Google continues to support the Android One program, which brings cheap, solid smartphones to markets where feature phones are still predominant.

However, if you are a mobile developer, you'll probably want to launch your product in the App Store first. iOS users spent around $38.5 billion on the App Store in 2017, while Android consumers spent only $20.1 billion on Google Play. Let's not forget though that the latter is not available in China, a huge mobile market where Apple thrives when it comes to App Store in-app purchases.


The same goes for worldwide mobile game revenue where App Store wins big. Before going into details, it's worth mentioning that game revenue on both App Store and Google Play increased by 30% from 2016.

Game revenue on App Store grew at 30% with around $30 billion spent in 2017, while Google Play Store accounted for just $18 billion. Even so, Google Play's numbers are still a 30% increase from 2016. You can find the rest of SensorTower's report at the source link below.

source: SensorTower

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16 Comments

1. torr310

Posts: 1646; Member since: Oct 27, 2011

It's like Windows to Mac and Android to iOS now....

9. sgodsell

Posts: 7235; Member since: Mar 16, 2013

People tend to forget that there is a lot of good free apps now. As a matter of fact the most revenue generating apps are all free. Sure most of those free apps have ads or in app purchases, but they are still considered free. The other thing to note nowadays, is for every 1 app that arrives on the app store 3 arrive on the Play store. Check out App Annie yourself. As a matter of fact there is over 800,000 more apps on the Play store now over the App store. That trend is not going to slow down either. If you really want to make money on an app, then you target both platforms.

2. PenTiltoKet

Posts: 552; Member since: May 18, 2016

This is google play store vs iOS store *NOT* android vs iphone Please note that china dont use play store. India, Russia also have plenty other app store.

3. darkkjedii

Posts: 30972; Member since: Feb 05, 2011

App Store probably still leads in profits, since hardly anything of actually use is free. The free stuff has in app purchases, to really take advantage of the app. I honestly prefer the Play Store now. What's crazy, is that on a lot of android phones, you have the big 3, Galaxy app store, Amazon, and the Play Store and Google still moved ahead of the App Store.

4. kkmkk

Posts: 699; Member since: May 06, 2013

no Samsung user use the galaxy app store it is completely useless except for updating system apps also amazon has a very tiny percentage of the pie to matter

7. nodes

Posts: 1158; Member since: Mar 06, 2014

yeah, Galaxy Apps is a bloat. i don't know why Samsung even care to develop one.

10. makatijules

Posts: 835; Member since: Dec 11, 2017

False. Samsung has e,elusive apps for Galaxy phones. All all the Gear apps are on on Samsung store. Do you must be high, uneducated or both.all things like fonts and tools, are design for Galaxy phones only. 1/3 of the apps on my Note came from galaxy apps. 1/3 from Google and the rest when Amazon had a store.

16. MrShazam

Posts: 987; Member since: Jun 22, 2017

"no Samsung user use the galaxy app store it is completely useless except for updating system apps" I wouldn't call it useless. I use it on my Note 8 to not only update loads of system apps, but also get several other third party extensions to system apps (especially them Edge panels), and if a paid app is available there, I'd purchase it there as scroogle is demanding my driver's license and bank statements ( https://sck.pm/76W ) just for me to make use of my gift card balance ( https://sck.pm/v60 ), screw that sh*t...

17. sgodsell

Posts: 7235; Member since: Mar 16, 2013

To use a gift card scroogle is demanding your driver's license and bank statements. You sir are a liar. That is such BS. I have used gift cards and it doesn't require any of that.

18. MrShazam

Posts: 987; Member since: Jun 22, 2017

Why don't you have a look at the documents they're demanding via email and how they're blocking me from purchasing titanium backup pro with my $25 gift card balance, all linked to above. I don't have any personal info on my scroogle account, so, this is probably their desperate way of demanding it. You probably have everything about yourself already in the hands of scroogle, so, no need to ask you twice...

6. IronTech

Posts: 153; Member since: May 27, 2016

Not talking about App Store apps being way more than expensive?

8. kiko007

Posts: 7493; Member since: Feb 17, 2016

Most apps are under two dollars. If that's expensive in your eyes, find. But objectively... app pricing is perfectly reasonable.

11. makatijules

Posts: 835; Member since: Dec 11, 2017

Many of the ones Apple charges for, we get free. And the ones we do buy, we get to try for a day and if we don't like we can get a refund. Something Apple doesn't offer.

12. makatijules

Posts: 835; Member since: Dec 11, 2017

D-post

13. redmd

Posts: 1926; Member since: Oct 26, 2011

This makes me want to be a software developer.

15. 47AlphaTango

Posts: 718; Member since: Sep 27, 2015

And android fans think that the mobile game revenues that the apple gets are fake....

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