Garmin outs a $130 HUD display for your windshield that pairs with phone navigation apps
posted by Daniel P. / Jul 08, 2013, 7:28 AM
Now here is an useful gadget, coming directly from the GPS experts from Garmin. They are now selling a $130 head-up display (HUD) of sorts, that talks directly with the navigation apps on your smartphone.
For now these seem to be only the Garmin-powered apps like Navigon or StreetPilot, and the HUD communicates with them via Bluetooth to project your driving directions safely and transparently right where you can see them without taking your eyes off the road.
Garmin's Portable Head-up Display is basically a transparent sticker plastered on your windshield, with the respective projecting gizmo underneath. "HUD redefines the navigation experience by allowing drivers to find their way without taking their eyes off the road. Head-up displays currently have their place in select high-end cars, but HUD makes this technology available as an aftermarket accessory for any vehicle, at an affordable price," says Dan Bartel, Garmin VP of worldwide sales.
The film projects simplified info to avoid distraction, and the stripped-down interface shows turn arrows with required lane position, distance to the next turn, the current speed and the speed limit. The HUD display adjust its brightness all on its own so as it doesn't burn your retina at night, and will be available for purchase later this summer.
We don't know whether it's been inspired by something like this improvised HUD in the video below that uses your own Android phone and OBD to project on the windshield, but Garmin's portable projection will surely be more visible in daylight.
A New Way to View Directions in the Car: Garmin® Introduces Its First Portable Head-up Display (HUD)
OLATHE, Kan./July 8, 2013/Business Wire - Garmin® International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, today announced HUD, the company's first portable head-up display for smartphone navigation apps. HUD is an innovative new way of viewing navigation information in the car, projecting crisp and bright directions onto a transparent film on the windshield or an attached reflector lens. By providing comprehensive road guidance at a glance and right within the driver's line of sight, HUD can help increase safety and reduce driver distraction. HUD receives navigation information from a Bluetooth-enabled smartphone running a Garmin StreetPilot1 or NAVIGON app.
"HUD redefines the navigation experience by allowing drivers to find their way without taking their eyes off the road," said Dan Bartel, Garmin vice president of worldwide sales. "Head-up displays currently have their place in select high-end cars, but HUD makes this technology available as an aftermarket accessory for any vehicle, at an affordable price."
HUD offers more navigation details than other portable head-up displays, yet presents them in a simplified way that doesn't divert the driver's attention from the road. The directions are easy to follow and allow drivers to navigate even the most challenging interchanges and traffic situations with ease. HUD displays turn arrows, distance to the next turn, current speed and speed limit, as well as estimated time of arrival. It even lets drivers know what lane to be in for the next maneuver and alerts them when they exceed the speed limit2. HUD also warns users of potential traffic delays and upcoming safety camera locations. The crisp display automatically adjusts the brightness level so projections are clearly visible in direct sunlight or at night.
Complementing the visual display, spoken turn-by-turn directions are provided simultaneously by a compatible Garmin or Navigon app1, either through the smartphone speaker or a Bluetooth-connected car stereo. Music streamed to the car stereo from the smartphone will automatically fade out for turn-by-turn voice prompts. HUD also continues to display navigation information while taking incoming calls.
HUD is easy to set up. Users can choose between displaying navigation information on their windshield, with the included, transparent film, or on to the included reflector lens that attaches directly to HUD. The device pairs wirelessly with a compatible Bluetooth®-enabled iPhone, Android™ phone or Windows® Phone 8. An integrated USB port on the vehicle power/adapter cable makes it easy to charge the smartphone while driving.
HUD has an MSRP of $129.99 and will be available this summer. Garmin StreetPilot and NAVIGON apps1, starting at $29.99 for a regional map (NAVIGON U.S. Central, East or West), provide premium turn-by-turn navigation for smartphones, including onboard maps, lane guidance, speed limit warnings2, real-time traffic2, and many other features.
HUD is the latest from Garmin's consumer automotive segment, the leading worldwide provider of mobile navigation solutions for automobiles, motorcycles and trucks. Garmin's user-friendly personal navigation devices and apps have innovative features that provide time- and fuel-saving benefits to meet the demands of everyday driving.
I believe you get for $130 not only the app but also the device itself, most probably comes with legacy navigation system and legacy maps.
The price is in par with the other GPS Navigation apps outhere.
(Although Google Maps is reliable, the Google Navigation is not a serious navigation system, IMHO)
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