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Former Apple CEO John Sculley starting a new smartphone brand in India

Posted: , by Maxwell R.

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Former Apple CEO John Sculley starting a new smartphone brand in India
Using funding from an investment outfit based out of Singapore, Inflexionpoint, of which Sculley is a founding partner, this as-yet-unnamed brand is planning on having its first handsets launch as early as next month.

Looking to take advantage of the hotbed of growth, especially in the budget technology segment in India, the company, which will be headed locally by Ajay Sharma, formerly of Micromax and HTC.

This growth segment in India already has some big players contesting for dominance in the field. Motorola has had success with the Moto G, Nokia as well with its price leading lower-spec Lumia devices, particularly the Lumia 520. The new Nokia X is expected to make a splash at roughly $140 (₹8,600).

Sculley’s venture is planning to start a smartphone line in the ₹5,000 range ($82), and possibly as high as ₹15,000 ($244). The determining factor will certainly be how these new devices are positioned in the market, and how they truly differentiate themselves from the competition. The market is big enough and growing fast enough for this venture to see some visibility.

No word on specifications or features for what we presume will be Android powered devices.

sources: BGR India via VR-Zone

  • Options

posted on 05 Mar 2014, 23:10 5

1. draconic1991 (Posts: 197; Member since: 27 Apr 2012)

I just hope they're value for money.....if they are, they'l almost definitely get a start..

posted on 05 Mar 2014, 23:13 1

2. Scott93274 (Posts: 5396; Member since: 06 Aug 2013)

Show me something exciting and innovative and I'll cheer you on.

posted on 05 Mar 2014, 23:29 3

3. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Range of ₹5000 - ₹15000 is a very good thing to start but they should be competitive specs wise and assure after sales services.

posted on 06 Mar 2014, 12:37 1

8. sgodsell (Posts: 4855; Member since: 16 Mar 2013)

With smartphones starting at $25 like the firefox smartphone. That can do YouTube, Twitter, email, browse the web, install and run html5 web apps. Not to mention India has 3 native smartphone manufacturers all making Android smartphones as well as Samsung, HTC, LG, Sony, and more. Also with Android expecting to sell around a billion smartphones in 2014. This is really a competitive sector.

posted on 05 Mar 2014, 23:33

4. Rajanvir (Posts: 56; Member since: 11 Dec 2013)


posted on 05 Mar 2014, 23:38 5

5. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)

"Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?", is the first thing that comes to mind when I hear about Scully

posted on 06 Mar 2014, 07:55

7. Apoorvtheman (Posts: 44; Member since: 25 Jun 2012)

Yeah and it seems a little funny :-)

posted on 06 Mar 2014, 03:27 1

6. techperson211 (Posts: 1280; Member since: 27 Feb 2014)

Just like Miley Cyrus . "Movement " heheh

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