Flurry says Android and iOS are both winners in their own way

Flurry says Android and iOS are both winners in their own way
In the past, we've made the argument that Android and iOS are both winners in their own way: Google wants market share dominance, which it has; and, Apple wants profits, which it has. Well, a new report from Flurry also says that everyone is a winner: Android with market share, and Apple with time spent in apps.

Flurry looked through 4 years of its data, and found that Android is clearly winning the market share race, and Flurry says that as of April 2013, it was tracking 564 million Android devices in use around the world. But, Android users don't spend as much time in apps as iOS users. According to the data, the two platforms were about equal as of March 2012, but Android app usage has actually declined since then. As of April 2013, Android users were spending just over 60% as much time in apps compared to iOS users. 

Flurry has a few ideas as to why this disparity exists, but we don't really agree with the conclusions. Flurry thinks that it could be due to different user bases (which we agree with), and the idea that iOS has a stronger app ecosystem, which perpetuates the issue (again, nothing wrong there). The trouble we have with the conclusion is that rather than taking into account things like widgets (which would detract from time spent in an app), Flurry claims that "the fragmented nature of the Android ecosystem creates greater obstacles to app development and therefore limits availability of app content." We find that to be absurd, because the vast majority of apps exist for all Android versions, and the Play Store is the same across everything, so we don't know where these "obstacles" would be.

source: Flurry via TechCrunch



1. kozza3

Posts: 778; Member since: Oct 17, 2012

i wonder what the poor people are doing right now /s

2. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Maybe that's why iOS doesn't have widgets. I have about 5 widgets running for social networking, music, and sports scores. I just flip through the home screens to see them with no need to individually open the apps.

3. buccob

Posts: 2968; Member since: Jun 19, 2012

Exactly... add to this the expandable Notification bar on android JB, and actions from there... Also add automation apps that save you time from going in and out of apps... Android today is better organized, the layout and settings are better and features from google and specific manufacturers also shine...

4. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

Android has 3rd party apps u can get with out going to Google play...

5. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Is the Android Play store truly the same (same collection of apps across all geographical locations)? If not, then there is some potential truth to the Flurry assertion. Otherwise, I would agree that widgets are helping to streamline users interaction with their devices, which results in the lower 'utilization' score. But then, wasn't that one of the premises behind widgets in the first place?

6. torr310

Posts: 1659; Member since: Oct 27, 2011

Windows & BB: "and they are both on my way!"

7. illiad

Posts: 132; Member since: Feb 07, 2012

could it be that most Iphone users just do not understand apps??? most just get it for the good support, the good design, and mainly recommended by the shop (they get commission!!) :) or just bought by their company ( well its all free... ) the rest is all apples fault.... If they made a 'geek' version, with *proper* HD or fullHD, 5in screen, 13 MP or better cam... well just copy the specs of the big phones on the right... then I am sure that apple would make more money than they do out of their desperate, stupid lawsuits...

10. NE_BE

Posts: 19; Member since: Mar 21, 2013

Dude.. Selling a samsung s4 gets me 20x more commission than the iphone does... If someone asks: "What's the best phone?" Experience learns it's best to assume their an absolute idiot and advise the iPhone... basically anyone can work with it.

12. spideyhead256

Posts: 148; Member since: Nov 05, 2012

the naivity in your post is too damn high.

8. Stuntman

Posts: 843; Member since: Aug 01, 2011

I would say that a huge flaw in the study is that they don't take into account widgets or at least don't mention how time spent using widgets is measured. I hardly ever launch my Twitter app as I normally just peruse the widget. Most of the time, I don't launch my weather app because the widget provides a summary forecast for the next day and a half. My ScoreMobile widget displays the scores of sporting events. Only if I want to check the scoring summary would I actually launch the app. I don't think I launched my calendar app this year as I only use the widget.

9. Meleagru

Posts: 92; Member since: Dec 03, 2012

Maybe using an Android device is just faster. Also the demographics for Android are predominately white males and they tend to be very quick about devouring data. And multitasking.

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

Yes, some of us have been saying this for past year or 2. They are both winning in their own way.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.