First Asus ZenFone Zoom promo video showcases the phone's 3X optical zoom camera

Earlier this month, almost 1 year after it first announced it, Asus finally released the ZenFone Zoom, its very first smartphone to feature a camera with optical zoom (3X optical zoom, to be exact). While for now the handset is available only in Taiwan, Asus' home country, we assume that it'll soon be launched in other markets. That's because Asus today released a global promo video showcasing the smartphone.

Unsurprisingly, the promo video concentrates on the 13 MP rear camera of the handset, and the way in which it's been constructed to keep the device as thin as possible. The camera contains no less than 10 lenses, further featuring Optical Image Stabilization, laser auto focus, and a dual LED flash.

Running Android Lollipop (likely upgradeable to Marshmallow), the Asus ZenFone Zoom comes with a 5.5-inch 1080p display, LTE connectivity, 4 GB of RAM, microSD card support, and a 3000 mAh battery. 

In Taiwan, the Asus ZenFone Zoom can be bought for as low as around $430 (64 GB model with 2.3 GHz quad-core Intel Atom Z3580 CPU), or around $490 (128 GB model with 2.5 GHz quad-core Intel Atom Z3590 CPU). Would you be interested in getting this device?

Related phones

ZenFone Zoom
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Intel Atom, Quad-core, 2330 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh



1. xperiaZlover

Posts: 202; Member since: Nov 15, 2015

Sony Z5 has 5 times clear Zoom.

2. superkuiken

Posts: 168; Member since: Mar 24, 2013

not optical

12. kent-gaga

Posts: 609; Member since: Apr 10, 2012

please, if you wanna love something, love it the right way that Clear Zoom tech is just pretty much a gimmick because it doesnt even perform well enough to compete with the "normal zoom" on other phones

3. raerae unregistered

Are you kidding? The 1st phone to feature Optical Zoom is Nokia N93.

4. Florin.T

Posts: 318; Member since: Dec 16, 2013

Are you reading? The article says it's Asus' first smartphone with optical zoom.

10. bistech

Posts: 59; Member since: Jul 23, 2015

Burn ahaha

5. Pattyface

Posts: 1658; Member since: Aug 20, 2014

This is one ugly phone.. Asus isn't known for making beautiful phones though

6. jellmoo

Posts: 2628; Member since: Oct 31, 2011

Honestly, it's not all that bad. It's certainly an improvement over the Zenfone 2. The faux leather doesn't look amazing, but I think I prefer it to brushed metal plastic. And thankfully they seem to have moved the power button form the terrible placement it had on top.

9. drifter77

Posts: 402; Member since: Jun 12, 2015

Maybe it would have been wiser to increase the battery capacity on the expense of thickness. It would eliminate the camera hump and make the back overall smoother.

7. rsiders

Posts: 1978; Member since: Nov 17, 2011

I just want to some real life samples of the image quality and the optical zoom. Looks interesting how they made the camera unit though.

8. Lorenz

Posts: 3; Member since: Dec 09, 2015

ThereĀ“s a taiwanese/chinese shopping-page (?) around the web where you can find nice sample pictures of this phone - maybe the first real-life test. I was on this page some days ago after searching for camera samples. The pictures there looked great.

11. bugsbunny00

Posts: 2266; Member since: Jun 07, 2013

its gonna be 1 YEAR and this phone never see light its use LESS.

13. shadez10

Posts: 427; Member since: Jan 15, 2012

asus should have atleast increase the sensor to 16 or 20mpx but 13 is good anyway... does anyone know what Image Sensor is used and the lenses?.. I think the lenses are largan as other zenfone utilizes them...

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