The general idea is that the Evernote app can take pictures of Moleskine notebook pages and digitize it for you. In order to achieve this, Evernote and Moleskine have teamed up for a special edition Moleskine notebook. The app will automatically adjust the contrast of the scanned image, and straighten it as well. Then, of course, Evernote's handwriting recognition does its work to make your chicken-scratch searchable.
Beyond that, the notebook will have special Smart Stickers that you can add to pages before snapping the picture. The stickers will be recognized and automatically organize and tag the page based on your settings.
Sounds like a pretty interesting system all around. Unfortunately, the only Evernote app that works with the notebook is the iOS version, but since the notebook is still in pre-order, maybe the Android app will be updated before it is released. The Evernote Moleskine will be available October 1st in regular and large sizes at $25 and $30, respectively.